Quanzhou Footwear Industry Actively Tries Various Mobile O2O

< p > > a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > brand takes aim at the "WeChat shopping" test water O2O mode. The most important thing is probably not "WeChat shopping" itself, but the traditional shoe and clothing industry in Quanzhou is trying to move various O2O in the Chinese Internet environment.

From the marketing mode to the supply chain pformation, and even to the adjustment of the internal organizational structure for the new business mode, the battle of the new O2O mode, which is initiated by the independent mobile shopping terminal, has just begun to take a look.

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< p > < strong > channel to get "a game of chess" information sharing between people, goods and shops < /strong > < /p >

< p > "mobile O2O mode is becoming the core of traditional retail business, and before that, don't forget the key step, that is to get through the channel."

As the first fast fashion brand to be listed on the Hong Kong stock board, Fujian's Limited by Share Ltd has had successful experience in real-time monitoring of Supply Chain Based on big data system.

In February this year, the company went public for just a month. Chairman Ding Hui proposed a "cloud Wardrobe" project based on online and offline multi-channel integration, < a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > multi category business and open platform service business.

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< p > this is the same as that of Suning's "cloud merchant" model in 2013. The data of online, offline and offline channels, such as commodity information, merchandise inventory, order information, customer information and financial information, can be achieved through integration, sharing of resources and cost accounting.

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< p > in fact, including the seven wolves men's clothing, XTEP, and so on, a number of Quanzhou shoes and clothing brands have been docking in the past three years or so through the independent mobile shopping terminal (APP) and Tmall mall and WeChat micro shopping in the past year or so, to maximize the maximum and maximum extent of online, offline "people, goods and stores" information in real-time, centralized and accurate feedback to the brand independent APP.

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< p > "before, we need to use the sales data of the third party platform, we need to monitor the human resources, and then update to our own data system.

After doing a good job of docking with the third party, with APP as a link, data from all platforms and stores on line and offline can be received in real time.

This month, WeChat has officially settled in micro shopping, and all products are synchronized with offline.

Wang Weiwei, director of the "cloud Wardrobe" project, told reporters that this is just the beginning of opening multiple channels.

In the future, third party platform data may further open the brand, and the enterprise can not only receive information, but also feedback information to the third party platform.

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< p > < strong > offline participation in online interest sharing to avoid shops only to "dress" < /strong > /p >

< p > as one of the important tools of implementing O2O mode, independent APP is not new. But the embarrassment is that if the promotion fails, the shopping terminal with great effort and development will become a display.

In this regard, the industry believes that on the road to O2O, the key lies in the guidance of consumers, thinking about how to stabilize the flow of passengers while ensuring that the line, but also to this part of the consumer groups to the online.

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< p > "this needs to fully mobilize the enthusiasm of stores to promote APP."

Insiders say that the brands that are in the promotion stage of independent APP have been working hard in this direction, and behind it is actually the problem of interest sharing.

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< p > for this reason, the strategy of underwear brand city beauty is "not making money online, all the profits coming down shop."

When a user registers a member online, he will let the user choose a store next to the store. After selling the merchandise online, all proceeds from the operation cost will be given to the store, so that the store can only avoid the "wedding dress".

The delivery process is done by the parent company, and offline stores do not have to store energy, goods and management.

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< p > while the rules of some Quanzhou clothing brands are directly incorporated into the APP of the store guide information, the customers' a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > in the physical shop. If the order is placed through APP, the guide can get a higher commission than the store. All the members of the store, if they are placed through the APP, are all entered into the store, so as to increase the enthusiasm of the store to promote the APP.

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< p > as consumers, of course, APP can get more convenience and benefits than before.

After consumers download APP, they can also achieve more choices than physical stores. For example, on the choice of goods, not only can you see more styles and more fashionable collocation through APP, but more importantly, when you do not have the right size, you can easily adjust the goods by sweeping the two-dimensional code.

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< p > the mass flow of people needed by traditional physical stores is maintained through experience and after-sales service, while the Internet satisfies consumers' desire for direct consumption, so that O2O can play the best effect of shopping guide.

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