Wan Jingang: Realizing Socialized Marketing Of Brand By Internet Thinking

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< p > when China's consumption level is catching up with Japan and the United States, China's outdoor industry is bound to usher in greater development.

In the coming period, China's outdoor industry will still be in an immature and fast developing stage.

During this period, many outstanding outdoor brands that have entered China will occupy the high point of the industry with strong brand advantage. However, many rapidly rising domestic a href= "http://www.91se91.com/pioneer/" > outdoor brand /a will become the backbone of the industry development and form a force and situation that is against each other's outdoor brands.

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< p > < strong > camel's advantage in electricity business is less than /strong > /p >

< p > camel brand welcomes competition. No matter what industry, no matter entity or electricity supplier, there will be competition. Benign competition will promote consumption boom. This is very welcome.

At the same time, camel brand's first advantage is still very obvious.

In the next three years, competitors will not catch up with camel brands.

From the big investment of Baer signing this contract to the click and display of camel brand in < a href= "http://www.91se91.com/pioneer/" > Internet < /a >, our advantages are very obvious, and competitors are incomparable.

However, camel brand still wants to develop outdoor with everyone.

2013 is a year of bumper harvest for camel brand marketing, creating a single brand 3 in Tmall double eleven.

800 million of the new miracle of electricity supplier, especially outdoor products, has achieved the first achievement in three consecutive years. It fully demonstrates that "from traditional clothing enterprises to electric business pformation, it is right to gradually complete the pformation from traditional industrial thinking to Internet thinking".

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< p > < strong > Baer series is an important move to enhance the professional image. < /strong > < /p >

< p > Baer series is an important measure of camel brand construction in 2014.

The Baer series is a good extension of camel product width, and has played an important role in improving camel brand image. It promotes mass consumption through the Baer series.

We will introduce outdoor outdoor Baer products, including outdoor clothing, outdoor footwear and outdoor equipment. We will develop different product lines through functional design, fabric selection, production process, wearing < a href= "http://www.91se91.com/pioneer/" > environment < /a >.

Camel brand and new insurance, Vibram and so on have reached a cooperation, in the way of sub licensing, pparent price, micro-blog's profits, the overall cost performance will be very high.

The strength accumulated in the camel brand's development over the years and the chemical reaction with innovative thinking will become a booster for the further development of the brand. Camel brand will enter the Baer era. Baer represents the spirit of wild and fearless, which is very consistent with the fierce camel camel brand image.

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< p > < strong > Creating the traditional industrial brand with the Internet thinking < /strong > < /p >

< p > Wan Jinggang pointed out that in the new year, the industrial environment we are familiar with is changing at any time. What we have to do is adapt to these changes and even make forward-looking innovation so as to create a better future for the brand.

In the aspect of using the Internet to carry out the social < a href= "http://www.91se91.com/pioneer/" > marketing < /a >, this stage is to seize the interaction of consumers.

To make good use of affiliate marketing and social media communication, the locker program and camel outdoor festival are typical representatives of member marketing and social media communication.

We use the consumer's will of the Internet to develop products and convene a group of "Luo walkers" who admire and approve the camel's outdoor life concept. They participate in the research and upgrading of camel outdoor equipment, regularly feedback product evaluation, and then use social media to promote and disseminate. The cooperation mode of such a circular system makes the outdoor products development of camels to the greatest extent embodies the will of consumers.

In addition, the camel brand will be promoted through the financial support for Amazon US station and European station to < a href= "http://www.91se91.com/pioneer/" > foreign consumers < /a >, to enhance consumer awareness of camel brand and fully understand the high cost performance of camel products.

It is now being promoted to several key countries.

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