The General Requirements For The Brand Management System Of Textile Industry Were Formally Implemented In March 1St.

< p > China < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > Industrial Association announced in Beijing that according to the relevant standards of the Ministry of industry and commerce, the general standard of textile industry brand cultivation management system was drafted by the Ministry of industry and Information Ministry in October 17, 2013, and will be formally implemented in March 1st.

This standard is the first brand management standard issued by China's industry. It will play an active role in promoting the brand building and pformation and upgrading of China's textile industry.

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< p > according to the introduction, the industry standard of "General requirements for brand cultivation and management system of textile industry" is based on the guidance document issued by the Ministry of industry in 2011, "guidelines for the implementation of brand cultivation management system" and "guidelines for evaluation of brand cultivation management system", as well as the national standards such as "brand evaluation brand value evaluation elements" promulgated by the State General Administration of quality supervision, inspection and quarantine. It closely follows the development characteristics of the textile industry, and makes general requirements for the steps of brand building, operation, maintenance, promotion and value assessment of the whole industry, highlighting the key links such as brand positioning, brand element design, technological innovation, and quick reaction mechanism, etc., and has extensive guiding and practical features.

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According to the latest data provided by China Textile Industry Association, in 2013, the main business income of 39 thousand Textile Enterprises above Designated Size reached 6 trillion and 384 billion 890 million yuan, an increase of 11.5% over the same period last year. The total profit amounted to 350 billion 600 million yuan, an increase of 15.8% compared with the same period last year. The total exports of textiles of the whole society < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > total exports reached 292 billion 80 million US dollars, up 11.2% over the same period last year.

However, the volume of well-known brands and enterprises in China's textile industry is quite unmatched with the industrial scale, and the international influence of independent brands is seriously insufficient.

With China's economy entering the second pition period, China's textile industry has also entered a crucial stage of pformation and upgrading. Taking brand building as the core to create new competitive advantages, forming a batch of international competitive brands as soon as possible is not only an urgent need for textile enterprises to upgrade and upgrade, but also an inevitable choice for building a strong textile country.

The textile industry "12th Five-Year" development plan has clearly put forward the development goal of "5~10 famous brands with international influence and 100 well-known brands with high awareness of the domestic market".

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In the past two years, the Textile Industry Federation of China (P) has investigated the brand building situation of the whole industry, and found that quite a few textile enterprises do not have strong brand awareness, and there are some deviations in the understanding of brand building. For example, some enterprises only focus on external publicity, ignore internal construction system and cultivate them; some upstream processing enterprises believe that building brand is a matter of terminal enterprises, ignoring the importance of brand as a concentrated embodiment of quality, management, innovation and culture to the pformation and upgrading of enterprises.

Some documents and standards that have been promulgated and implemented in China to guide enterprises to establish brand cultivation management system have also affected the enthusiasm of enterprises to establish brand cultivation system to a certain extent because they are not integrated with the long chain, high degree of marketization, fast updating of products, strong fashion of terminal products, and personalized demand.

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< p > Zhang Li, vice president of China Textile Industry Federation, said that the industry standard of "General requirements for brand cultivation and management system of textile industry" to be implemented is expected to change this situation. Through systematic and standardized guidance, it guides textile enterprises to keep their eyes in the process of brand cultivation, pay close attention to quality, management, innovation and cultural construction, so as to enhance competitiveness and sustainable development ability.

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< p > it is learnt that next step, the China Textile Industry Federation will take clothing, home textiles and other end products as the breakthrough point, organize relevant parties to compile the general requirements of the textile industry brand cultivation and management system - the guide to the implementation of the clothing industry and the general requirements of the textile industry brand cultivation and management system - the guide for the implementation of the home textile industry. At the same time, Wenzhou, Shenzhen, Xiamen and Haining as the carrier of the regional brand pilot area determined by the Federation, and carry out the standard publicity and special training with the open class as the main way.

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