French SMCP Group'S Clothing Brand Will Open 13 New Stores In China.

< p > it is reported that the French SMCP group's "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "brand has entered the Asian market, and has a good prospect and a good revenue, and will continue to open up the Chinese market.

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< p > Sandro, Maje and Claudie Pierlot are the three clothing brands of France SMCP group.

In 2013, the overseas sales of the three garment brands accounted for 40% of the total sales volume of 420 million euros.

The group's two leaders are Fr e d ric Biousse and e lie Kouby, whose aim is to make their overseas sales account for 50% of the total sales in 2016 and 70% in 2018: the United States and Asia accounted for 20%. one year ago, KKR investment company acquired the 65% share of a href= "http://www.91se91.com/news/index_f.asp" > "group" and expressed its ambition to win.

Now it seems almost to be a fact.

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< p > 2013, the group opened 167 clothing stores, almost all shops are located in foreign countries, and in 2014 will add 100 new stores.

105 of these clothing stores are set up in the United States. This year, 10 more stores will be opened, mainly in cities like New York, Losangeles and Chicago.

From then on 2015, South America will also become the target of the group, especially Mexico and Brazil.

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< p > for another new market, it is in Asia, led by China.

In China, there are 11 branches of SMCP group, and from now until July, 24 will be located in Beijing, Shanghai, Hangzhou and Chengdu respectively.

"We intend to invest there directly, our group has set up a branch in Shanghai and is set up by the group to supervise the relevant departments in Hongkong", said Fr d d ric Biousse.

In addition, in Hongkong, SMCP group has acquired 60% of its partners, in order to better control and manage the development of the company, he said, "we insist on internalizing the operation of the branch as much as possible."

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< p > < strong > Chinese Taobao website also "let go" < /strong > /p >

P SMCP group's investment in China is not blind. On the contrary, they are very convinced of the attractiveness of its three clothing brands.

By analyzing the popularity of their shops in large shopping malls in Paris, Fr E. D ric Biousse and lie Kouby observed a year and a half ago that most of their customers were mostly Asians, most of them Chinese.

Fr e d ric Biousse thinks, "at the same time, we also see that more and more a target= _blank href=" http://www.91se91.com/ "and" clothes /a "have been resold on Taobao website, which is equivalent to the overseas eBay net.

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< p > this is very common in France. Resellers sell products on Taobao like websites.

So many signs of Asian market potential have been shown last year, especially when the group began to inject capital.

The price of the purchase was made by the rationer and the local capital investor, and Asian customers were willing to seek more luxury goods than other items.

Maje clothing brand is expected to hold a small luxury exhibition, with an average price of about 200 euros higher than the current price.

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< p > in order to materialized these ambition in Asia, SMCP group is ready to carry out the brand design of jewelry, accessories and other items, making it a high-end product in the fashion world.

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