Hot, Paris Spring Exhibition "Hard To Find"

< p > according to the data of China's < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > Import and Export Chamber of Commerce, the total import and export volume of China's textile products to the EU reached US $13 billion 346 million in 2013, an increase of 6.96% over the same period last year.

Exports amounted to US $11 billion 719 million, an increase of 7.29% over the same period last year, of which exports to France totaled US $786 million, up 4.06% over the same period last year.

The export situation of French textiles has been improving, so that the industry has placed higher expectations on the upcoming 2014 Chinese textile "a target=" _blank "href=" http://www.91se91.com/ "clothing trade fair" (Paris) spring exhibition and the Paris international dress a target= "_blank" href= "http://www.91se91.com/" > dress less than Paris Procurement Fair.

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At the beginning of the Spring Festival of the year of the horse, sponsored by the China Federation of textile industry, the preparations for the "Paris spring exhibition" held by the textile industry association of China (P) and the Frankfurt exhibition company (France) are ready and will be held on February 17th ~20 at the Boer Exhibition Center in Paris.

According to the organizers, apart from highlighting the theme of service and innovation, the exhibition will further enhance the level of internationalization and specialization of the exhibition, and create a cross-border and shared business platform to provide a wealth of innovative ideas for the pformation and upgrading of the industry.

At present, exhibitors are very active in signing up, and the supply of booth is in short supply.

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< p > < strong > differentiation highlights bright spot < /strong > /p >

< p > this spring Paris exhibition has about 120 exhibitors from 10 countries including China, Japan, France, India, Bangladesh, Pakistan, Turkey and Vietnam.

It can be seen that the geographical distribution of exhibitors is more diversified and the products on display will be more abundant.

Among them, the number of exhibitors in China is 66, 3 times the same period in 2013, and the exhibition area is about 700 square meters. Besides the Jiangsu and Zhejiang provinces, enterprises in Fujian and Jiangxi also actively participate in the exhibition. "Going out" is no longer the unique advantage of coastal enterprises.

It is understood that the exhibits cover many areas such as formal clothing, business uniforms, uniforms, evening wear, casual wear, sportswear, swimsuits and accessories.

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< p > according to the demand characteristics of product category in European market, the organizers also make a reasonable division of the exhibition structure in the early stage of the exhibition. The proportion of exhibits, < a target= "_blank" href= "http://www.91se91.com/" > hat /a and scarves is increased, so as to enhance the differentiation of exhibitors and further ensure orderly competition among exhibitors.

The scarf shawl exhibition area is particularly evident. This year's Scarf Shawl area, which is made up of 20 exhibitors, will become a new highlight in the exhibition. The product combines the popular elements of 2014/2015. The fabric is mainly made of high-grade cashmere, wool, pure silk, pure cotton, linen and bamboo fiber materials.

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< p > this year, in addition to a series of exhibitors such as Zhejiang Carle, Nantong merry, Ningbo HengYuan, Ledano, Yi De Shi and other exhibitors, Haining Jin Shang and other new exhibitors have also joined the ranks of the expedition.

As a result, after the autumn exhibition in Paris in 2013, there was another shortage of exhibitors and the queuing of exhibitors.

This shows that industry and enterprises have strong desire to open up the European market.

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< p > many old enterprises exhibiting for several years indicated that the exhibition to Paris is on the one hand to grasp the market changes and the other is to fulfill their commitments to customers, because many European customers expressed their hope at the previous exhibition site that they would still be able to meet with them at the next exhibition.

It can be seen that continuous exhibition is a process of mutual encouragement and attraction for exhibitors and buyers.

In the spring Paris exhibition in February 2013, 91% of buyers expressed satisfaction with the exhibitors participating in the exhibition, and indicated that the next Paris exhibition would still be there.

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< p > Nantong merry Textile Co. Ltd. is the fourth time to participate in the Paris exhibition.

According to general manager Jin Feng, compared to the autumn and winter exhibition in Paris, the Spring Fair is before and after the Spring Festival, which has some influence on Chinese enterprises.

But for European buyers, this is in the planning stage for the new year.

The good timing of the spring February Paris exhibition often exceeded the expectations of the business.

Therefore, on the basis of the achievements of last year's exhibition, Mei ray has done enough homework for this spring exhibition, expecting better results.

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< p > < strong > characteristic exhibition to enhance popularity, < /strong > /p >

At the end of P > 2013, consumers in both the US and European markets tend to develop towards moderate consumption, conservative consumption and sustainable consumption.

The rapid change of market demand will continue to push the industry to speed up pformation and upgrading. Enterprises need to work hard to improve the added value of products. How to give the product "art" flavor from design innovation and brand building, and how to give the product "technology" strength from the aspects of product functionality, weaving technology and market adaptability, is a topic of common concern for enterprises.

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< p > this Paris exhibition not only inherits the advantages of successive exhibitions, but also presents new characteristics.

According to the organizers, the exhibition area will still set up the distribution area of popular trends.

Jindi Clothing Co., Ltd. from Sichuan, China, was shown on the Paris exhibition in autumn 2013. The effect was very good. On the first day, 17 buyers patronized the company's booth and had a detailed understanding of the company's situation. One of the buyers asked for 12 styles of down garment samples and was very interested in its products.

It can be said that exhibitors with independent original designs, new fabrics and distinctive products have received satisfactory results.

In order to consolidate and enhance the exhibitors' exhibitors' effect, the organizers also provided the 2015 spring and summer fashion trend manual for exhibitors to download and read.

The fashion trend manual consists of 70 pages, including fashion trends, fabrics, popular accessories and popular colors.

At the same time, to facilitate Chinese exhibitors, the Chinese version of this manual has been added to the English version, which has greatly increased the added value of exhibitors.

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< p > in addition, in order to encourage exhibitors to pay more attention to the selection of the exhibits and the arrangement of the booth, the organizers set up the "booth arrangement Award", which is selected by the art director of Frankfurt French company personally.

In recent years, in view of the common defects of the exhibition booth and the lack of attractive display for exhibitors in China, the sponsor has invited French professional marketing consultants to provide Chinese enterprises with their own skills.

With professional guidance, the exhibition of Chinese exhibitors has better adapted to the habits of European buyers.

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< p > in addition, the organizers continue to intensify their publicity in Europe through various ways.

In recent a href= "http://www.91se91.com/news/index_z.asp" > Paris exhibition < /a >, the gate of the news center has been open for the enterprise.

Exhibitors can display promotional materials in the news center and facilitate the use of media. This publicity service has been actively responded to in the enterprises.

Some exhibitors said that this helped enterprises to improve their exposure in the European media, the brand was publicised, and a good corporate image was established.

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< p > the sponsor of the project said that in the past two years, China's a href= "http://www.91se91.com/news/index_z.asp" Exhibitor /a has gradually changed from the traditional single entry mode to a more stereoscopic mode, but this is not enough to attract more foreign buyers.

Whether it is trend publishing, trend display or news propaganda, it is an important means to help enterprises to lead the trend and create fashion discourse power.

It is hoped that exhibitors will participate more actively in various activities so as to give full play to the exhibition's attachment.

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