CHIC2014 Detonating New Changes In Retail Industry To "Full Channel" Era

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< p > in the 30 years of rapid development of China's retail industry, the retail mode has undergone several rounds of shuffling.

First, department stores took the place of supply and marketing cooperatives. Then various stores (such as Carrefour, Suning, shoppingmall, and otter Les) rapidly emerged and became the mainstream form of retailing.

In recent years, with the platform of Tmall, Taobao mall, Jingdong, shop No.1 as the representative, e-commerce has developed rapidly, which has made traditional sales channels feel the pressure.

With the help of big data, cloud computing, Internet of things, and the third industrial revolution, which is connected by social media, mobile Internet terminals and wearable devices, a new retail revolution is exploding.

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< p > every change, when reshaping the market structure, is also a re division of market wealth.

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< p > nowadays, when an ordinary consumer is enjoying a great deal of goods, it is not difficult to find that shopping methods are becoming more diversified and are no longer constrained by time and space.

Faced with the change of consumption pattern, the traditional retailers with forward-looking vision began to integrate all kinds of channel resources, to carry out seamless consumption experience for customers, and strive to keep the lead in the "full channel" retail era of "cement (physical store) + mouse (Network) + mobile phone (mobile terminal)".

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< p > is precisely to see this era background, has been with the enterprise 21 years of China's international a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" target= "href=" > dress > Expo (")" with the market.

The CHIC2014, which will be held in Beijing on March 26th -29, takes "Easy+Match=CHIC" as a new starting point, and configuring various channel resources in the process of brand development, and converging the most leading enterprise operation mode and market development strategy to provide a "full channel" solution for the brand.

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< p > < strong > brand configuration of e-commerce resources < /strong > < /p >

< p > for the Chinese clothing brand, the whole channel retailing is the strategic layout of the enterprise manager.

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< p > through information technology, we will integrate Direct stores, agency stores, shopping malls, multi brand stores, wholesale markets and other visible stores, as well as catalog stores, shopping, websites, WeChat and other intangible stores, and further deepen the linkage among various channels, so that all channels can be retailing, so as to provide customers with a convenient, comprehensive shopping, entertainment and social experience.

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< p > in the framework of brand "all channel", the channel of electricity supplier must be faced by all garment enterprises.

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< p > crazy "double eleven" once again fell down the curtain, the whole day trading volume of 35 billion yuan, so that the Chinese clothing brand that adhered to the physical store felt the huge attraction of the electricity supplier mode.

In the recent hot spots of e-commerce, O2O (Online To Offline) mode has become a favorite.

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< p > > what is O2O? In short, online and offline integration.

The brand pushes the messages and services from offline stores to the network users. Customers pay online and then go to the physical stores to experience and receive services, so that they can be pformed into entity store customers.

O2O emphasizes the "experiential consumption in store". After Metersbonwe and UNIQLO brand took the lead in testing the water, this mode has also become a breakthrough for the brand to face the impact of online stores and reduce inventory.

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< p > for this reason, CHIC2014 fully introduces the resources of e-commerce, and connects with the excellent e-commerce platforms and brands. It can not only promote the brand of e-commerce that intends to expand the offline channels, but also provide a window for the offline brands to get the experience of "touching the net".

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< p > in addition, through a number of small special topics around the electricity supplier, buyer, O2O business mode, channel cooperation, etc., to solve the dilemma and thinking for the audience.

It is worth mentioning that the CHIC organizers will open an e-commerce Forum on the spot, focusing on topics such as "how traditional enterprises do real O2O", "the road of O2O pformation of garment enterprises in the big retail era", "the classic case analysis of clothing business operators - declassified double eleven big promotion behind 1 hours" and other topics, and invite Tmall, WeChat and the audience to share vivid cases.

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< p > looking at the operation of entity retailers in e-commerce in recent years, the "all channel" layout of offline commerce and Internet will become the development trend of retail industry. Under the premise of the gradual promotion of intelligent terminals and 4G mobile networks, the clothing brand of building a "full channel" retail mode will have more opportunities to stand out.

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< p > < strong > find a suitable channel for yourself < /strong > /p >

< p > electronic commerce is only one part of the "all channel" retail mode. The experience that the entity store brings to customers is unable to satisfy the electricity supplier.

Therefore, while paying attention to the electricity supplier mode, the invitation to traditional channels is also the top priority of CHIC2014.

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In the past more than 20 years, the P has collected 300 thousand effective professional audience data. CHIC2014 has divided the professional audiences with different business needs, and has worked with a number of authoritative organizations to push the business demand of the brand forward.

For example, in order to explore the innovation of the cooperation mode between brand and channel, CHIC has held a number of "business and brand docking sessions".

At that time, China Federation of Commerce and China general merchandise business association will bring store resources. The China commercial real estate alliance has invited several SHOPPING MALL participants, while China's a href= "http://www.91se91.com/" target= "_blank" > textile "/a" industrial association circulation committee will organize professional market audience to attend.

At the same time, through organizing high-quality brands, CHIC has gone to new business formats such as COFCO Joy City and Beijing fragrant grassland shopping center, and has opened up business routes for brands and distributors who are interested in expanding channels.

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< p > diversified commercial formats are presented in the exhibition, including the modern business mode of OLE brand discount.

During the exhibition, guests, such as Wan Wenying, honorary president of the China Business Federation and Florence outlets, and Bao Yifang, chairman of the RDM company of the former Florence town operator, will share with the audience the brilliant points at the CHIC2014 outlets.

It is understood that on the day of the forum, 10 ole shopping centers will also carry out on-site brand investment.

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< p > the presence of traditional channel providers will provide a strong channel for brand development for CHIC2014.

However, in the face of China's clothing market dominated by retailers and consumers, the traditional channel's profit model and profitability have been severely tested.

As a result, the new retail mode is being concerned.

CHIC2014 will join several fashion agencies such as Hongkong fashion buyer's Institute (IFB), and more than 300 buyers from France, Hongkong and Mainland China, and hold the "three party round table" with China and Europe's "a href=" http://www.91se91.com/ "target=" _blank "designer" /a "to explore the trend of development, changes in consumer demand and cooperation between brands and buyers.

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< p > as a new business form in recent years in China, the multi brand collection shop has attracted more and more young people with their brand and choice.

In February 2014, the CHIC organizers organized several fashion trend cards to Hongkong in the form of multi brand collection shops, promoting local brands to overseas markets, and also providing opportunities for more international resources.

After that, the CHIC multi brand store will be unveiled in the CHIC2014 casual wear exhibition area.

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< p > < strong > accurate docking can be close to the market < /strong > /p >

< p > widely accumulate the resources needed for brand development, such as logistics, venture capital, finance, supply chain, especially commercial channel resources, and achieve precise business demand between participating enterprises and professional audiences. This has become the most essential pursuit of CHIC2014.

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< p > take "CHIC SHOWS" as an example, and the "high-end commercial docking show", which is carefully planned by China research international and other institutions, puts the brand and professional audience in the first place.

According to the organizer's plan, 100 front-line store leaders, 100 strength agents and 100 garment brands will be invited to the scene.

Adopt the way of corporate speech and fashion show to push the brand channel demand to more than 200 dealers, agents, buyers, retailers and other professional spectators at the scene, so as to give full play to the interaction on the spot, and perfect the combination of brand T stage show and commerce.

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During the exhibition period, all kinds of on-site activities based on "P" (Match) will provide the audience with the opportunity to link business resources accurately.

In the fast-paced way of life, how can we make the professional spectators, the high-quality agents, distributors and retailers group more easily see the exhibition, so that they can find business opportunities more efficiently in the exhibition hall of 100 thousand square meters? This is what the organizers are thinking about, and also the embodiment of the new value of CHIC2014 -- "Easy".

For this reason, a series of planning such as CHIC's mobile terminal, network business appointment, and VIP channel's exclusive exhibition service will play a positive role in improving the efficiency of professional audience.

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< p > not only that, but with the improvement of people's living standard, the demand for clothing is becoming more diversified.

On the basis of men's wear, women's wear, leisure and other exhibition areas, CHIC2014 subdivides lifestyle by lifestyle. It has set up advanced customization, < a href= "http://www.91se91.com/" target= "_blank", fashion dress "/a", light luxury, fast fashion, children's living hall, etc., providing a good experience for the 100 thousand professional audience.

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P can predict that new retail pformation is taking shape before China's textile and garment industry achieves the goal of "great power" in 2020.

And is the Chinese clothing brand ready to face the personalized consumers in all channels and all weather? < /p >

At present, how to fully acquire the resources needed for brand development and optimize its own "all channel" layout is a proposition for brand operators to think about. P

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