Zhang Junrong: In The Past 15 Years, The Fashion Dance Has Its Own Fragrance.

< p > < strong > Where does "Ming" come from? < /strong > < /p >
< p > "it is not an inspiration, but a thick accumulation". < /p >
< p > "unconsciously, the" Ming "brand has gone through 15 years of development. At the end of the "Ming" spring and summer new product ordering site, in front of the highly praised professional audience and loyal customers, Shenzhen's name is "a target=" _blank "href=" http://www.91se91.com/ "> dress < /a > Limited by Share Ltd chairman Zhang Junrong sighed with emotion." in the past 15 years, "Ming" from Shenzhen Huaqiang North new good market less than 8 square meters monopolized women's trousers and women's skirt small counters, and now it has more than 200 special counters and stores in large and medium-sized cities all over the country. It's really not easy. And the "Ming" brand less than a href= "http://www.91se91.com/news/index_f.asp" > women's wear < /a > new students, also injected more beautiful DNA for "Ming". < /p >
< p > it is reported that the "Ming" brand trousers are advocating the brand advantage of "beautiful legs and self-cultivation" and the brand style of "simplicity, elegance and generosity", paying attention to the characteristics of the overall color combination of the products and being easy to match freely. With the concise, dry and bright design method, the feminine characteristics of the intellectual women are perfectly perfect. The beautiful version of its beautiful legs, good quality, fine workmanship, decent style and moderate price make the "Ming" brand lovers love to jump, and become the leader of the professional brand and the Chinese women's trousers brand that the quality of life quality and elegant taste of mature urban women pursue. < /p >
P has been growing at a constant speed for many years. Even in the fierce competition of women's clothing, "Shenzhen" women's clothing still occupy a stable consumption territory. After 15 years of experience, this is already a relatively mature brand. The more important practical significance is mature brand operation experience, laying a necessary foundation for "Ming" to realize "women's trousers brand that is the most trusted and trusted Chinese women". < /p >
< p > "China's a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > after 20 years of development, is gradually maturing, the birth of the brand has promoted the level of consumption of the industrialized people. The appearance of brand women's clothing can enhance the overall fashion index of the industry. With China's entry into a well-off society, the emergence of the middle class has seen a trend of fragmentation of consumption, rigorous work clothes, splendid life dress and holiday dressing. In Zhang Junrong's eyes, the introduction of "Ming" brand is also a need to adapt to the environment of industry and consumption. < /p >
< p > < strong > > what is "Ming" doing? < /strong > < /p >
< p > "Tian Gong Nei Shang material and fashion" < /p >
< p > at present, the "Ming" brand fashion creative park has been built in the initial stage, with a floor area of nearly 50000 square meters. It is expected that the creative park will be stationed in 2013, which integrates production and research and development. It will lay a solid foundation for the future development of enterprises. "Ingenious talent" is not opportunistic "ingenious". It relies on every day's down-to-earth, unyielding efforts to build KNOW-HOW, and on this basis, continuous improvement, improvement and innovation pay, and produces the ingenious "ingenious". Zhang Junrong told reporters that the first-class version and meticulous workmanship have always been the competitive edge of the "Ming" brand. < /p >
< p > "Ming has its own core competitiveness." Zhang Junrong said, "compared with some women's pants brands in China, we have a special supply channel for surface accessories. Of course, what is more important is that we have a design team that values innovation very much. It pays great attention to the value of innovation and creation, constantly discovering customers' needs, developing new materials, new processes, providing new products and services to customers, and solving the needs of customers' life style. This will directly determine whether we can create a fashionable brand with a balance of practicality and artistic beauty. " < /p >
< p > "on the one hand, we do not seek to shop more shops, but rather concentrate, because quality is more important than quantity. On the other hand, the most effective source of information for "Ying" to occupy the market is to respect the needs of customers. At the same time, standing in front of customers, waiting for her to integrate the fashionable elements of international fashion into the design of each season and transmit them to consumers. To create the beauty of physical health, the beauty of spiritual optimism and the beauty of harmonious life, make the brand truly become a symbol of vitality and connotation. < /p >
< p > < strong > "Ming" what do you want to do? < /strong > < /p >
< p > "be the most trusted and dependent women's trousers brand of Chinese women!" < /p >
< p > in recent years, with the rapid development of garment industry, brand operation has become the most necessary way for most garment enterprises in China to develop. Just as everyone hurriedly engaged in branding and brand creation, "Ming" was also transformed from original wholesale marketing to brand operation in 2003. In the new round of market competition, "Ming" brand is more focused on its core advantages -- women's trousers, and integrates five main resources: manpower, material resources, financial resources, information power and management power, so as to strengthen and expand the brand. In order to enhance the brand of the "Ming" brand, the name of Shenzhen clothing Limited by Share Ltd has invested a lot of manpower and capital. "Making brand must be brand culture. Because brand building is comprehensive and complementary. Only in accordance with the idea of "brand + culture", can we succeed in making brand management. < /p >
< p > July 9, 2012, the name of Shenzhen Shang dress Limited by Share Ltd named the "Ming" 2012 China department store and Clothing Brand Summit Forum, will be held in Shenzhen clothing and Clothing Fair. This forum is of great significance for "Ming" to innovate business models, innovate marketing channels and reach strategic alliance with department stores. In Zhang Junrong's opinion, to build a brand and build a brand culture, it is necessary to link up its own capital chain, talent chain and management chain organically, forming a resultant force, and then step by step to achieve the established development goal - making the most trusted and dependent women's trousers brand for Chinese women. < /p >