Fiber Industry Entered The Critical Period Of Upgrading And Improving Efficiency

At present, China's chemical fiber has entered the critical period of upgrading and improving efficiency. Building a new high level of chemical fiber technology, strengthening the brand building of chemical fiber and enhancing the contribution of the brand are the only way to rebuild the new competitive advantage of the chemical fiber industry. The release of the fiber fashion trend has brought new opportunities for the development of the chemical fiber industry. "P"

Wang Wei, deputy director of the consumer products division of the Ministry of industry and information technology, said in an interview that on the one hand, the popular fibers released were approved by users and expanded their sales volume. On the other hand, downstream users were inspired by this, increasing variety development efforts and continuously introducing new products.

The application of new fibers has indeed achieved obvious results in improving the added value of products, and the enterprises also get tangible benefits from them.

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Although the construction of brand P is not a day's work, the chemical fiber enterprise is full of expectation for this activity.

They are waiting patiently, waiting for the effect of creating a brand on the professional platform, waiting for the superposition effect of technological innovation and brand establishment of fiber materials and terminal products.

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< p > < strong > professional platform is trustworthy < /strong > < /p >

< p > the release trend of the fiber fashion trend has grasped the market trend and the trend of popularity. The industry has a high degree of concern and more opportunities. Through this platform, enterprises can more publicize products and better establish the corporate image.

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At present, the chemical fiber industry occupies an important position in China's textile industry system, especially in the case of cotton price difference at home and abroad, which has plagued the cotton textile industry, chemical fiber has largely filled the shortage of domestic cotton supply. P

However, there is still a big gap between China's chemical fiber industry and other chemical fiber manufacturing countries in the development of new products.

This gap is not only reflected in the ability and level of R & D, but also in the importance of fiber brand building and market promotion of new products.

The release of China's fiber fashion trend is to take technological innovation and brand building as the connotation of activities, leading the entire chemical fiber industry and even the entire textile industry to focus on fiber brands, build fiber brands, and develop brand products.

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< p > according to Duan Xiaoping, President of China Chemical Fiber Industry Association, there are more and more enterprises participating in the trend of fiber trend since the first.

What causes many chemical fiber enterprises to actively participate in the dissemination of fiber fashion trends? Many enterprises have expressed that professional publicity platform enables them to have confidence in fiber branding activities.

Bi Liqiang, deputy general manager of Shandong Silver Eagle Chemical Fiber Co., Ltd., said that the trend of fiber popularity released this platform, which has grasped the market and the trend of popularity. The industry has high concern and more opportunities. Through this platform, enterprises can more publicize products and better establish the image of enterprises.

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< p > Changchun Gao Qi polyimide material Co., Ltd. Lu Jing said that after the company's 1000 ton grade polyimide industrialization, the scale effect appeared, broke the cost bottleneck, and entered the civil field.

The company hopes to use this professional propaganda and exchange platform to promote the application of polyimide in the civilian field, and display its excellent flame retardant and thermal insulation properties in civilian textiles.

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< p > Shou Baichun, general manager of Hangzhou Rongsheng chemical fiber Sales Co., Ltd., said that the company had not participated in the activity before, but the content and influence of the activity had been heard.

At present, the function and fashion of fiber have been the trend. Participating in this year's activities is to find new growth points in this professional platform, and, of course, exchange experiences with peers in many industries.

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< p > indeed, the release of fiber fashion trend has played a good guiding role in the development of the industry.

In terms of technological innovation and product development, we should guide enterprises to attach importance to market demand and avoid disorderly competition, and at the same time, make enterprises more closely linked with downstream.

The release of fiber fashion trend also shows the highlights of the chemical fiber industry, expanding the influence of chemical fiber in the entire textile industry.

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< p > Qiu Cheng, general manager of Jiangsu's stock group, also said that in line with the win-win concept of both sides, the company is actively involved in the dissemination of fiber fashion trends.

However, he believed that fiber branding is a slow process which requires industry associations to explore and develop together with enterprises.

For the promotion of fiber brands, both industry associations and enterprises are exploring step by step, refining them step by step, and ultimately achieving the goal of expanding fiber influence and promoting fiber brands.

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< p > < strong > the effect of Baotuan brand is obviously less than /strong > /p >

Although the construction of brand P is not a day's work, the chemical fiber enterprise is full of expectation for this activity.

They are waiting patiently, waiting for the effect of creating a brand on the professional platform, waiting for the superposition effect of technological innovation and brand establishment of fiber materials and terminal products.

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< p > there is an analogy among people in the industry. The brand building activities of enterprises, especially fiber materials enterprises, are like casting a stone in a calm lake. The ripples may not be large, but if a dozen or even hundreds of stones are cast at once, the water on the lake must be splashed four times.

The release of China's fiber fashion trends, like the China Chemical Fiber Industry Association, has led many chemical fiber enterprises to "diving" in the industry.

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< p > the general manager of Tangshan Sanyou group Xingda Chemical Fiber Co., Ltd., Yu Han Jiang, said that the release of the textile fashion trend is sure to help the enterprises to expand the market. Especially in this industry, it will surely be much better than the enterprise alone.

But intuitively speaking, the establishment of fiber brand is not the one or two activity can be done, and many enterprises still need solid efforts and efforts, and the brand effect of fiber trend will also appear.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > hemp industry < /a > Dr. Hao Xinmin of Klc Holdings Ltd believes that the creation of fiber brands should be horizontal and vertical.

The relationship between enterprises and enterprises is not only a competition, but also a cooperation. The brand creation of fiber is not as intuitive as the downstream end products, so it will be more difficult to create brand. This requires close cooperation between enterprises to achieve better publicity effect.

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< p > brand formation takes a long time to accumulate and a large amount of capital is invested. It is very important to rely on the strength of the enterprise itself to show itself in front of consumers.

The registered trademark of super Imitation cotton synthetic fiber, popularized by the China chemical fiber industry technology innovation alliance, has attracted the attention of the industry.

This brand does not belong to any enterprise, but is the super Imitation cotton product produced by the enterprise within the alliance. As long as the relevant standards are reached, it can be suspended, and the textile made of the tag fiber can also be suspended, ensuring the quality of the fiber products and products, avoiding the situation of fish mixed with beads, and ensuring that the enterprise obtains greater economic benefits.

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< p > the release of fiber fashion trend has no successful mode to learn from, but with the continuous release of the two years' trend of fiber trend and the promotion of related promotional activities, the industry feels that the effect of "tug of war" to create fiber brand is constantly being released.

The Ministry of industry and information technology, the consumer goods division and the China Chemical Fiber Industry Association and other organizers hope that the release of the fiber fashion trend can help build China's fiber brand, and then promote the pformation of the textile industry chain to the value chain of new product development and innovation to boost demand, enhance the overall competitiveness and increase the contribution rate of fiber brand to the development of textile industry.

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< p > strong > /strong > strong > upstream and downstream linkage promotion faster > /strong > /p >

The upstream and downstream enterprises like < p > a href= "http://www.91se91.com/news/index_c.asp" > chemical fiber industry < /a > are like two wheels, with the same goal and direction, belonging to the community of interests.

The upstream and downstream enterprises will form a pmission chain in the development of the market, and the closer the upstream and downstream enterprises are, the more effective the pmission chain will be, and the more benefits will be brought to the enterprises.

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< p > the industry believes that fiber is the starting point of the textile industry chain. Only the technological innovation and brand establishment of fiber and terminal products promote each other, resulting in a superposition effect, so as to accelerate the upgrading of the overall level of China's textile industry and enhance the value of the whole industrial chain.

As an important part of fiber brand construction, the release of fiber fashion trend must influence the whole industry chain and consumers.

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< p > Liu Dewei, chairman of Xiamen Xiang Lu chemical fiber Limited by Share Ltd, believes that the popular fiber is more in line with the downstream demand and can better reflect the terminal consumption trend. Therefore, in order to better popularize the popular fiber, we need not only communicate with the downstream weaving and dyeing enterprises, but also need to communicate with the end products enterprises such as clothing or home textiles.

He believes that a better way is to hold conferences, seminars and other forms of meetings between the upstream and downstream enterprises alliance under the leadership of the China Chemical Fiber Industry Association, and strengthen exchanges between upstream and downstream markets and terminal markets, so as to better link up upstream and downstream so as to better meet the terminal needs and speed up the commercialization of new technologies.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Qiu Cheng, general manager of the /a group, said that for the promotion of fiber brands, the upstream and downstream enterprises of the chemical fiber industry are like two wheels, with the same goal and direction, belonging to the community of interests.

What kind of demand does the clothing enterprise have, it will be reflected through the fabric trader to the fiber enterprise. After the fiber enterprise understands the demand, it will develop this kind of demand fiber.

The upstream and downstream enterprises will form a pmission chain in the development of the market, and the closer the relationship between the upstream and downstream enterprises is, the more effective the pmission chain will be, and the more benefits will be brought to the enterprise.

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< p > the release of fiber fashion trend is not only a matter of the chemical fiber industry. The advantages of the top of the industrial chain should extend to the downstream. More users should be involved to better integrate with the market and realize the docking of production and demand.

We should not only give full play to the advantages of chemical fiber enterprises in variety development, but also bring downstream enterprises closer to consumers and better understand the advantages of market demand.

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< p > Wang Wei, deputy director of the consumer products division of the Ministry of industry and information technology, also said that the trend of fiber trends should be better accepted by downstream enterprises. The most important thing is to organize more promotional activities related to products, create platforms for the convergence of upstream and downstream, make production and demand better link up, and promote the joint development and development of the upper and lower reaches.

The influence of fiber trend can not be confined to a small circle, and needs the recognition of the whole society.

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