Smart Wearable Market Is The Battleground Of Luxury Brands In The Future.

The most important resistance of the luxury group is still widely known, including exchange rate fluctuations, China's slowdown and the weakness of the other two BRICs markets, Brazil and Russia's weak economy, consumer preferences and high-tech innovation.

Of the five major obstacles, two may be the most concern of luxury group, and also easy to manage. When exchange rate fluctuations and economic ups and downs, consumer preferences and technology often change at the same time, positive. Luxury goods Big cards should be ready for action.

Chanel's "Behind the scene" movie, produced by Karl Lagerfeld, was unveiled with the brand 2014/15 artwork display (M tiers d) Art show; the film launched by the terrorists showed "iconic" products, such as "shoes" and "handbags"; the film launched by the company launched a dramatic display of the elegant and exquisite style of the brand; and Louis Weedon's "blockbuster" advertising blockbuster was launched in February through social media.

Lately Gucci Announced the launch of a new intelligent wearable device (watch) with Will.i.am, the Black Eyed Peas leader, Will.i.am claims that the wearable device will be completely independent of smart phones. It can plug in 3G cards, be able to call, send text messages, send e-mail, listen to music, track fitness, connect to social networks, and have front cameras, heart rate sensors, temperature sensors and GPS positioning for video calls.

The famous jewelry brand Harry Winston and Louis Weedon (Louis Vuitton) designers joined hands. Of course, besides June, it is also very practical. It can synchronize with iOS devices through mobile applications. If the user's skin exposure is too long in the sunlight, the bracelet will push the message to the user's cell phone. In addition, June bracelet can also track the habits of users, and provide users with reasonable skin care advice.

　　 Dior (Dior) the Dior Eyes project recently launched is a virtual reality headset incorporating sound effects and images. It also extends the audience's horizons from the stage to the background. From June 2015 onwards, Dior Eyes will provide customers experience in several select counters worldwide, as long as it goes to several Dior boutiques. The launch of the project also means that Dior has entered the new field of "Retailtainment".