Fashion Like Drama Creativity Occupy Milan Fashion Week Layout

A top fashion show often has too much focus for viewers, such as venues, music, videos, models, stage design and so on. The brand knows that the enthusiasm that the masses cast on the show itself often exceeds the clothing itself. Therefore, they have to create a unique exhibition environment in each season to increase their chat and news points.

and fashion The leading players in the field have different preferences for choosing the show, such as Giorgio Armani's insistence on choosing clean and respectful showroom background, "because it can better highlight the fashion itself", while John Galiano loves the stage T platform in order to create a shocking visual impact.

Although some people ridicule the idea of "putting on a show" and putting the cart before the horse, it should not be advocated. But when Louis Vuitton drove the real train into the show yard and Chanel in more than ten wind turbines in the magnificent The Grand Palace of Paris, they really led the topic for a long time, and others had to admit that the marketing strategy of the brand was a great success.

Take this week's 2014 autumn winter Milan men's wear week as an example to show that there will be more than 40 press releases in just four days. Gucci, Dolce & Gabbana, Versace, Prada, Giorgio Armani and other Italy men's wear show up, averaging 10 games a day. Whether the fashion editor or the fashion buyer is catching up with the London men's week, after a short transition in Milan, it has to rush to Paris. If the brand doesn't show up in the show, it's hard to be forgotten. Thus, for the traditionally conservative Milan, although the classic section is still the mainstream of T, the blood of creativity is unavoidably beginning to flow on the show ground.

　 Is life, or stage?

Dsquared2's Canadian brothers Designer Dean Carden and Dan Carden are best at creating a show atmosphere. This season, they turned T into prison. In the sound of a flute, the male model of the locomotive jacket was suddenly dragged away by the police, and the music of the mad house was suddenly sounded. After the lights were rediscovered, the Dsquared2 was already full of criminals. When the gate of a two level prison opens, the "male criminals" are released collectively. They are wearing a nylon zipper jacket, a laser cutting leather jacket, a cashmere coat or a military uniform, and a pair of straight jeans that roll up trouser legs. Although the idea of Dsquared2 is somewhat out of touch, it is really eye catching.

Cosplay is also playing Versace on the show. The old fashion house in Italy simply turned the fashion show into a "western wind party". The show was arranged as a Las Vegas nightclub with a wild metallic sense, and the model played a role of "cowboy". Designer Donatella Versace (Donatella Versace), inspired by the cowboy in the west, has a large number of fine cloth prints and leather items in the season, and the accessories are also dazzling stars, horseshoes and Western badges. Models wearing helmets, matching rough gold chains, heavy metal jacket with rivets and flaming leather trousers indicate that they are the riders in the new era, rather than the "John Wayne" in the gold rush era.

Donatella Versace also made a small trick. She made male models blatantly wear leather pants without pants to show off their chic underwear. This little idea occupied a lot of layout of Milan fashion week, and the old Donatella Versace explained it lightly, which is nothing more than a way to sell underwear.

Prada's big show has always been creative. Two years ago Men's wear Zhou, the four famous male stars, including Oscar, Adrian Brody, had been airborne at the end of the show, but were criticized for not having two. Last autumn and winter, Prada returned to a low profile. The 2013 autumn and winter men's wear show was built into a futuristic style living room, showing the 12 pieces of furniture co operated by Knoll furniture company and AMO design office. They are independent of each other with Prada's new men's clothing, but they blend with each other, implying the ideal relationship between fashion and home, which is very consistent with the brand's artistic tune.

This year, the Prada show is still simple and art, with a tough steel bar to build a stage similar to the small theater. In the selection of musical performances of the Na Na Pausch dance drama, the atmosphere of the theater is set up. The emergence of female models has become a highlight of this great show. Prada 2014 autumn and winter men's wear shows 2014 early autumn women's wear, and Jamie Bochert and Feifei Sun are supermodels. Women's clothes are also used in the men's wear series. The design of men's and women's clothing echoes each other, so that they can better interpret the designer's concept.

　　 A journey across the overpass

For those brands that have inherited the classic tailoring, the show does not rely on gimmicks but is more elaborate. Corneliani holds the 2014 autumn and winter fashion show at St. Mick's Church in Basa, Milan. The T platform of the show is the transformation of the original internal channel of the church, presenting a creative cross shaped T platform effect. Fendi deduces the concept of "Fun Fur" advocated by Karl Lagerfeld, which makes leather fur more diversified and younger with innovative technology, rich color and material mix. The color fur fur has become a highlight again, and has become a new symbol of Fendi fashion style. This is the official return of Fendi after a few years' absence from the men's wear show. Under the foil of rich fur, luxury has been displayed most vividly. Even the T stage and the background wall are all made of fur.

The Canali 2014 autumn winter series shows a journey from east to west through the technology of light and shadow. A virtual bridge connects two worlds, and two distant civilizations collide with each other in their respective fields of architecture, trade and art. A ray of light swept through the leaden surface of the lake in Venice, and the waves of water sparkling on the building. The stage is like the indistinct St Georges island in the water. A grand piano leaped out in the center and flowed out the wonderful notes written by Ludovic enodie.

As the main features of this season's jacket, shirt and coat, the slanting collar brings rich theatrical effects. Plain or striped hair, flannel, velvet and other Venice characteristics. Fabric They are all painted with stunning patterns. The color of the pattern can not help but reflect the flickering reflection of Venice, from the tint of dawn mist in Vitorre Karpacho's painting to the infinitely changing colors of green and blue under the bright winter sunshine, and the antique powder, light powder and sky blue of the luxurious aristocratic mansion enlightened by the sensation of ELO. These lightness of color changes dress up as a showroom for post-modern video art.

It is also worth mentioning that John Varvatos (John Varvatos) has invited an old school rock band to play a part in his show this year. Just as the model was about to call the curtain, several clowns, painted with black and white paint, suddenly appeared. They were dressed in black leather, accompanied by weird hair styles, and the addition of white and white faces and metals. Just like the drunken man who walked in the wrong place from London men's clothing week, he played an electric music party directly on the stage.

Originally, these are the special guests invited by John Varvatos, Kiss band members. Kean Simon, the lead singer, not only praised the design of the brand, but also sang the famous Rock and Roll All Nite of the band, which incite people's emotions to a high point.

Comparatively speaking, the guests of Etro are much more traditional. Etro this season, with the theme of "happiness cutting", we pay tribute to Italy's hand-made craftsmen, especially in the prya area for many years, who have been the excellent team with superb handcraft skills for Etro men's wear. These old handcraftsmen in Italy walked from behind the scenes to show their tailored garments and specially designed printed patterns. The theme of Dolce & Gabbana this year is also a tribute to tradition. Its show is arranged into a magnificent palace of Norman kingdom. The sturdy models wear crowned accessories, a mink coat, and a pair of exquisite jewels on gloves, giving people a sense of time and space.