Are You Ready For The Annual Sale Of Clothing Sales?

In the Spring Festival of China, there are less than 25 days before the golden holiday. During the Spring Festival, the "a href=" http://www.91se91.com/news/index_c.asp "clothing industry" /a "traditional sales season, and the final sales peak at the end of the year, is facing the most critical performance of our annual sprint time. Can the terminal store achieve the goal of maximizing the goal (the completion of the performance target will also affect the employee's retention and movement in a certain extent), which is a test and a challenge for our clothing enterprises and terminal shop managers. Here I have the following contents to share with you, hoping to bring some help to store management: < /p > < p > just after the new year's day in 2014.

< p > 1. The clear conclusion of sales target: at the end of the year, the target time can not be simply extracted according to the target of the whole month. The performance reward cycle should be shortened to enhance the passion of the staff to achieve the goal. Several ways are provided for reference: < /p >

< p > 1. Monthly bonus deduction is changed into weekly bonus plan. This month's sales target is divided into weeks. Weekly goals can be immediately allocated to sales commission, and even daily goals can be achieved every day, and immediate rewards can be achieved; < /p >

< p > 2, which is divided into modules. For example, it is divided into 10 days as a module. In each module, the sales target proportion is set up according to the consumption habits of different local consumers. It must not be evenly distributed. Similarly, the sales commission can be allocated immediately when the performance of each module is completed; < /p >

< p > 3) if the sales target is fulfilled ahead of time in the week or in the module, the second target bonus should be immediately set up to motivate the staff to continue to rush ahead and not to stop, and to avoid the idea that some shops want to leave their performance in the next cycle. The best way is to set a basic goal and a challenge target at the beginning, and even make a third goal. If you dare to think, you will be able to challenge higher performance; < /p >

< p > 4) at the end of the year, high goals and high incentives can be set up. Some customers in Zhejiang, who even serve their customers, are rewarded to achieve the goal of rewarding Thailand tourism for 5 days after the whole year. However, this incentive mode is only limited to short-term use, and can not be used in peacetime. Another point of note is that rewards should be delivered at the scene and not overnight, and more efforts should be made to publicize other shops. < /p >

< p > 5. The frequency of chasing targets should be increased. In particular, franchisees from many stores should use WeChat platform to enable all store managers to carry out PK, at least 2 hours to catch up with the shop's target completion rate, so that all employees can have the sense of tension.

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Managers and shopkeepers should also pay attention to their employees' mood changes and give their employees spiritual support: for example, when they go to the shops on weekends, they can get customers to cheer up their partners; when the cold weather shops arrive, they will hand in a cup of steaming hot drinks or a bowl of hot soup to the shop partners; when they are off duty at night, they will send their employees home to their employees and thank them to their parents. < p > 6

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< p > two, promotional activities should be diversified. Apart from the usual direct discount, buying or sending gifts, we can conduct some promotional techniques based on the preferences of local consumers to increase popularity and contrast with other brands.

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< p > 1. For example, shopping for red packets award 5 million, entering the shop to give a diamond ring (a href= "http://www.91se91.com/news/index_f.asp" > Jewelry > /a > type, suitable for women's wear) and so on. At the same time, sales promotion and oral English should also be more close to the needs of consumers. Do not always simply "clear the goods at the end of the year, 50 percent off of the whole market" and so on. To start from the demand, we can set up promotional advertisements from the angle of giving new year's gifts to the elderly, sending relatives to the elderly, and bringing family members a love.

< p > 2) remind people not to consider sales promotion as a simple discount or discount. Customers are not buying cheap goods. Instead, they should feel the benefits and feel the value of purchase. This is what we need to consider; < /p >

< p > 3) promotion atmosphere layout should make customers feel clear about what kind of promotion you are doing, and will not let customers feel confused. So shop promotions can not exceed two promotions at the same time. Another point is to pay attention to POP propaganda material layout must be enough, not in accordance with the usual promotion layout mode, to make it clear to customers; < /p >

< p > 4) shops should reserve at least two promotions, so that competitors will be able to take away most of our customers when they are temporarily snapping up more attractive or less discount. And at the end of the year, advertising companies may also have early holidays. Therefore, preparing for sales promotion ahead of time and producing POP can also reduce shop opening and promotion time, and make adequate plans for sprint.

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< p > in addition to doing a good job in the decomposition of the target, the store manager's daily sales follow up and sales promotion are fully prepared. By using daily morning meeting or shift time, the staff must constantly remind employees to treasure every time they enter the shop and increase their service time, and tap more purchasing possibilities on each customer, and strive for the maximum customer price and joint rate, so as to effectively enhance the completion of the sales promotion at the end of the year, < a href= > http://www.91se91.com/news/index_cj.asp > performance > /a > the shop performance is no small matter. The key lies in the details of management and follow-up. A three rate promotion program + first-class execution will produce a first-class sales promotion effect, so landing execution is the most critical.

Next, we will continue to share some more practical management experience of year-end sprint, goods and stores. I wish you all the best results in the end of 2014.

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