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Thinking Of Cocoon And Silk Industry Jumping Out Of Manufacturing Factory

2014/1/7 18:24:00 25

Cocoon And Silk Industry Manufacturing Plant Thinking Mode

"how to optimize the spanformation and upgrading of the silk textile industry structure, grasp the collision and integration of traditional silk in the high and new technology field, expand the marketing channels to integrate with the international market, start the horn of the Chinese silk brand in the international market, and how to give silk products a higher cultural value, and promote the production of silk green with energy saving and environmental protection is a fort that needs to be explored and conquered in the face of China's < a href=" http://www.91se91.com/news/index_c.asp "> silk enterprise < /a >. Recently, at the video conference on promoting the healthy development of cocoon and silk industry held by the Ministry of Commerce, Daly, deputy general manager of Zhejiang silk (Ltd.) Co., Ltd. 
The key to tackling difficulties in these areas is not only P but also the focus and support of the State Council, the Ministry of Commerce and relevant departments on the development of cocoon and silk industry. In September 2013, the eight departments such as the Ministry of Commerce jointly issued the "opinions on further promoting the healthy development of the cocoon and silk industry". The "opinions" paved the way for the cocoon and silk industry to share various departments' support for technological innovation, SME development, brand building, and circular economy development, providing innovative space. 
 < a href= > http://www.91se91.com/news/index_c.asp > innovation marketing < /a > brand development /p >
 according to preliminary statistics, in 2013, the national mulberry garden area reached 12 million 510 thousand mu, the silkworm output was 647 thousand tons, and the total silkworm income reached 23 billion yuan, which was the same as last year's level. In the first 10 months, the cumulative output of raw silk was 112 thousand tons, an increase of 7% over the same period last year. The above scale silk industry enterprises realized a profit of 4 billion 880 million yuan, an increase of 31.5%; the silk product sold 3 billion 990 million yuan, and exported 2 billion 940 million U. S. dollars, a higher level in the past 10 years. "Although China's cocoon and silk industry has the largest production volume and the largest export volume of manufacturing genes in the world. But because of this, China's silk enterprises have become accustomed to the manufacturing thinking of the order pattern. Most silk companies have been able to identify the brand positioning and marketing mode of their own silk industry, though they have established the strategic cooperation of the world's top brands. Kou Yongqi said that in light of the market situation at home and abroad and the development trend of cocoon and silk industry, China's cocoon and silk enterprises must jump out of the thinking mode of manufacturing factories as soon as possible, and meet a series of changes in industrial globalization, market globalization, customer globalization, competition globalization, brand globalization and channel globalisation. "Building a brand and innovating marketing mode is a strategic requirement for the sustainable development of cocoon silk industry." Kou Yongqi introduced that in recent years, Dali silk based on tradition, the technology and enhance the value of product innovation as the internal driving force of sustainable development, implement domestic and foreign market integration, and create brand innovative marketing mode. "At present, Daly has more than 2000 stores abroad, and its silk brand series such as" CSLR (city beauty ")," THEME "," Ya Mu "and so on, has gone to Asia and to the world, and the marketing footprints are all over the world. 
 to promote the brand development of cocoon silk, Yang Yuan, chairman of the China Silk Association, said, "we must strive to form a number of independent brands with high popularity both at home and abroad in a relatively short period of time, so as to effectively enhance the added value and international competitiveness of China's silk brand." 
 multivariate development industry innovation 
 in addition to establishing brand, making silk enterprises form their own distinctive and differentiated competitive advantages, strengthening scientific and technological innovation and technological spanformation, promoting diversified development of silk products, enhancing the deep processing capability of enterprises, and mining industrial potential, giving full play to industrial resources advantages, it is also an effort to create new advantages in the spanformation of cocoon silk industry and enhance the core competitiveness of enterprises. 
 Zhong Suolin, deputy inspector of Commerce Department of Jiangsu Province, introduced the practice of Jiangsu silk enterprises. She said that Jiangsu silk enterprises applied digital technology to the silk industry, promoted the diversified development of silk products and expanded the function of the products. On the one hand, it extended to the silk home textile industry, and the development trend of silk knitted products, high-grade bedding and high-grade urban decoration products was strong. On the other hand, it is expanding to the cultural field. While fully developing traditional silk brocade, Wu Luo, embroidery and other silk fabrics, the development of all kinds of high-grade silk art products is favored by collectors. In addition, at present, our province's silk enterprises are also infiltrating into medical, food, health care and cosmetics fields. The high-tech products such as artificial skin and medical accessories developed by silk protein have been pilot tested and applied to industrialization. Silk medical suture has entered the international market. Various environmentally friendly products, health care products, food products and cosmetics products developed by silk materials, such as silk fibroin, silk peptide and sericin, have entered the homes of ordinary people. Zhong Suolin said. 
 at the same time, in order to seek the sustainable development of < a href= "http://www.91se91.com/news/index_c.asp" > cocoon silk industry < /a >, Jiangsu silk enterprises have made many effective explorations and attempts in the comprehensive exploitation and utilization of silkworm cocoon byproducts, based on the idea of "green, environmental protection, ecology, energy saving, emission reduction and comprehensive utilization of resources". For example, we have developed mulberry leaf tea and mulberry sticks to cultivate a series of products, such as edible fungus, mulberry fiber, male wine, silkworm chrysalis oil, Cordyceps militaris, protein powder, silkworm pillow, silk reeling wastewater, sericin, functional silk quilt and so on. While expanding the space for the development of enterprises, we have also protected and improved the environment and created good economic and social benefits. 
Daly's silk (Zhejiang) Co., Ltd. is still a pioneer in mining industry potential and giving full play to its industrial resources advantages. "We have built the industrial park into a comprehensive scenic spot composed of thousands of years of mulberry garden ecological scenic spot, silk culture museum, silk cultural old street, Daly ecological experience leisure garden and silk World Shopping Mall, which combines many tourism elements and forms combining silkworm culture and landscape architecture, silk museum, modern silk production, silk culture science education, ecological agriculture experience and leisure entertainment shopping, etc., creating the first 4A level silk industry tourism scenic spot in Zhejiang Province, integrating the Chinese silk industry, tourism industry and agriculture industry into the silk culture road. Kou Yongqi introduced. 
, through the diversified integration of silk industry with agriculture, industry, commerce, service, tourism, education, cultural and creative industries and many other industries, the new mode of silk culture industry tourism and silk culture and creative industry will be opened. By deeply exploring the new essence of silk culture, exploring the new benchmark of silk industry upgrading and the new mode of brand marketing of creative silk, it also brings the silk industry a richer, more beneficial and more industrial value under the new business, new brand, new culture and new marketing strategy.