Inventory 2013 Silk Industry Five Hot Words Product Diversification

< p > Review 2013, while the silk industry has achieved many achievements, it still has many difficulties.

This year, the rising cost of raw materials has become the focus of the industry this year. The trend of high cost of cocoon raw materials is difficult to change. The price of plateau materials restricts the production of downstream industries, making the cost pressure of downstream industries such as weaving, clothing, silk quilts and home textiles significantly larger than that of previous years. Some garment enterprises have no choice but to choose the fabrics such as cotton and chemical fiber instead of real silk. In particular, the silk products have experienced negative growth for the first half of this year under the circumstances of rapid growth in the first few years.

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< p > > at present, < a href= "http://www.91se91.com/news/index_c.asp" > silk > /a > the domestic market is growing steadily. However, the export trend of the international market is still uncertain. With the influence of the comprehensive factors such as the restriction of land environmental protection, the rising price of raw materials, the rising cost of labor, the slow turnover of funds, the unfavourable season of domestic and export orders, the decline of economic benefits and so on, the extrusion effect of various unfavorable factors on the economy has been superimposed, which makes the recovery of the economic operation of the industry have many difficulties.

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In the face of the pressure of economic cost, the silk industry grasped the opportunity of innovation and stimulated the economic development enthusiasm of the silk road. In 2013, the whole industry profits continued to achieve stable growth, and foreign trade and exports basically increased steadily. P

The export volume of silk commodities has stabilized and picked up, and the export volume and export volume of silk garments have increased.

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< p > with the gradual recovery of the world economy, the steady growth of the domestic economy, coupled with the new national economic stimulus policy, is expected to drive the silk industry's economic environment to gradually improve.

Although the growth of the silk industry has slowed down this year, silk companies have been developing an effort to tap the market, organize cooperation between strong enterprises and alliances, pay attention to silk culture propaganda, increase personnel training, and strive to innovate and promote the pformation and upgrading of the industry. This year is an innovative year in the development of the silk industry.

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< p > < strong > Hot Words 1 < a href= "http://www.91se91.com/news/index_c.asp > > cocoon silk < /a > price fluctuation < /strong > /p >

< p > the stable price of cocoon silk is the foundation for the steady development of the silk industry. The historical development has proved that the fluctuation of cocoon silk price can easily cause the ups and downs of the whole industry and the damage to the enterprises. Therefore, the silk industry enterprises actively call for the establishment of the National Reserve of tussah filament.

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< p > reporter comment: the stable price of cocoon silk is the prerequisite for the development of the industry. The silk industry hopes that the state will properly reserve the tussah cocoon silk to stabilize the price, protect the enthusiasm of the silkworm farmers and avoid unnecessary losses. Only a stable cocoon silk price can make the whole industry productive and safe.

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< p > < strong > hot words 2 product diversification < /strong > < /p >

Since the beginning of this year, silk culture and creative products have developed rapidly. Some enterprises have consciously integrated traditional Chinese culture into product design, combining traditional production technology with modern technology. P

At the same time, the comprehensive utilization of sericulture has also been developing rapidly, and the products are used more widely. The products include mulberry leaf tea, mulberry juice, mulberry wine, cosmetics, Jiangtang Ning, and other fields such as health care, skin care, food, medical treatment and so on.

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P comment: in order to meet the needs of the market, silk products are increasingly diversified. This not only complements the diversified needs of the consumer market, but also makes the field of cocoon silk enterprises more extensive and enhances the sustainable development potential of the whole industry.

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< p > < strong > more than 3 kinds of hot words < a href= "http://www.91se91.com/news/index_c.asp" > fiber > /a > competition < /strong > /p >

< p > in recent years, chemical fiber simulation technology has been constantly innovating, and its finished products are more distinctive in some properties. However, the wearability of silk products with silk fiber as the main raw material has not changed greatly, especially in the weakness of wrinkle, shrinkage and dyeing of silk products, which restricts the consumption demand of silk products to some extent.

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Reporter P commented: the continuous innovation of fiber materials has made the silk industry face double competition from other fiber products in terms of wearability and price.

However, silk products have their own unique advantages. Today, the silk industry can also change their thinking and make joint efforts with fiber products to win cooperation in all kinds of mixed fiber products.

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< p > < strong > hot words 4 Global Silk Trade < /strong > < /p >

Because of its historical accumulation and the scarcity of reality, silk culture has become an important material selection for high-end fashion consumer goods in Europe and America in recent years. The silk with the characteristics of the south of the Yangtze River as the hand letter of tourism can boost the exchange of international silk culture. "P"

At the 2013 China International Silk forum, Hangzhou silk first published the blue book.

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Reporter P commented: the global silk trade culture accumulation has become an important route of the international silk route, and many European and American high-end fashion consumer goods have been selected for silk.

In the past ten years, China accounted for 80% of world trade, and Zhejiang accounted for 40%, and Hangzhou accounted for 25% of the world's import and export of real silk goods.

As China's "silk capital", Hangzhou has also led the industry before the tide, and made a due contribution to the development of a wider international market for silk.

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< p > < strong > hot words 5 silk brand construction < /strong > < /p >

< p > with the continuous development of e-commerce, the competition among silk enterprises has also changed into the competition of brand influence. The brand role has a direct impact on the sales volume of e-commerce.

In recent years, product quality, technology, reputation, service, price, innovation and other aspects are directly showing the brand image of an enterprise.

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