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"National Fashion" Is Not A Slogan, And Marketing Team Upgrade Brand Strategy.

2013/12/31 15:17:00 14

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under the situation that many traditional shoes and clothing brands are stocked with high inventory and tight stores, the fast fashion brands at home and abroad have taken the opportunity to speed up their expansion in the domestic market and do well in their performance. And the domestic "fast fashion" brand name, with the market popular high price price goods and meticulous membership service, widely accepted by consumers, in recent years, the development can be remarkable. It is understood that in 2012, the overall decline in the overall trend of China's footwear brands, the sales performance of the company remained in the first half of this year, compared with the same period last year, there has also been a certain increase. 
Before and after the national day, the advertising blockbuster of the theme of "fashion revolution" landed on the major cinemas and building screens in the country. The brand new and unique advertising slogan and the slogan "let the fashion have no distance" were impressive P. It is understood that this advertising blockbuster introduced its brand new proposition: it will launch a "fashion revolution" through its full development of "fast fashion". It will return fashion to the public and achieve universal fashion, so that fashion can not be separated from Chinese consumers. 
 it can be said that the grand opening of the new store is a major move after its brand strategy upgrading this year. Besides the careful preparation of the "a href=" http://www.91se91.com/news/index_c.asp ">" /a "marketing team and the consummation of its" member database "marketing, a large part of the credit will be attributed to the strategic adjustment and upgrading of commodities positioning and terminal image this year. 
 it is understood that in addition to many domestic a href= "http://www.91se91.com/news/index_c.asp" > clothing brand < /a > have studied ZARA, UNIQLO and other "fast fashion" brand development "fast fashion" mode, in recent years, Chinese sporting goods brands, which are subject to inventory pressure, have begun to try to spanform the "fast fashion" field. 
 according to relevant media reports, Lining, the elder brother of the Chinese sports field, has made the first adjustment and began to learn "fast fashion". And he started the same business with Quanzhou in Fujian. 
 why "< a href=" http://www.91se91.com/news/index_c.asp > fast fashion > /a "has been gradually recognized and recognized by the Chinese footwear industry and market. 
 "in a long period of time, when people talk about fashion, they will associate with high price and limited products. They believe that leading the trend and pursuing fashion are only high-end and minority patents. However, the change of consumption structure and market demand in China determines that "popular fashion" has been recognized more and more. Chairman Ding Hui said. 
 the consumption structure of Chinese society is close to the Pyramid type, the high-end consumption crowd is at the spire, and the mass consumer groups are in the tower and the bottom of the tower. At present, China has a population of over 1 billion 300 million, and mass groups constitute a huge consumer group. In today's era of rapid economic development and information technology, they accept fashion information and fashion pursuit, and high-end consumer groups are no different, they are quickly dyed by fashion. However, in pursuit of fashion, they also demand the price of the people. Consumption is more rational and pursues "conditional fashion". 
"P >", therefore, China's market needs a revolution to popularize fashion, return fashion to the public, and truly realize the fashion of the whole people. This revolution does not take too long. In recent years, the development of China's popular fashion has made us see hope. So, at this time, he put forward the call of "fashion revolution". Ding Hui said. 
P 200 years ago was Europe, 100 years ago was the United States, 50 years ago it was Japan, and in the next 30 years, China will take the baton of the most potential market in the world. 
 industry insiders predict that after China's clothing industry has experienced the era of brand creation in the southeast coastal area, the next clothing "golden age" will surely be a "fast fashion era". ZARA, H&M and so on are only "fast fashion" individual representatives. More "fast fashion" brands and even no brand "fast fashion" products will emerge like waves. This is undoubtedly a major direction for the development of shoes and clothing brands in China.