Lining Opened The Market With Strong Advertising In The Three Generation Of Arcs.

< p > summer 2013, Lining brand redefined the connotation of movement with "putting toughen". In order to meet the dual needs of consumers in various sports for "flexibility" and "shock absorption", a new brand of "Lining arc three generation" product was launched.

In line with the listing of products, Lining adopts innovative integrated marketing mode to bring new and refreshing feelings to consumers.

Through a very creative advertising execution method, with offline experience activities and online digital interaction, a group of beautiful integrated marketing combination boxing has been produced, so that consumers can have a more intimate understanding of Lining's advocacy and sport concept, and also attract more sports fans to enjoy the "self tact" process.

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< p > < strong > originality first > < a href= > http://www.91se91.com/news/index_c.asp > > arc three generation < /a > advertisement opens the market strong > /strong > /p >

< p > today, as young consumers become more and more keen on innovation, how to catch the mentality of young consumers and communicate with them becomes a required course for many brands.

Lining's brand can be regarded as a successful case in the creativity of the three generation of arcs.

The "Lining arc three generation" advertisement, which is handled by internationally renowned director SuthonPetchsuwan, has caused a sensation after broadcasting.

The commercials are produced by CG technology, and the most intimate friend, Wang Xing Ren, as an interesting creative symbol, shows a Doberman's admiration when he sees his owner running around in Li Ninghu's new running shoes, so he starts daydreaming and fantasies that he can run more easily and exert himself after putting on Lining's running shoes.

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< p > advertising, especially with the current popular Internet "Wang Xing" element, to establish emotional connection with consumers, greatly increases the affinity of advertisements. At the same time, through a close-up of a Doberman running in a daydream, it shows the advantages of "arc three generation". Even a pair of running shoes that Du Bin's dogs are so fond of running nature will be able to imagine.

Lining boldly adopted this advertising idea as the main marketing force, showing its innovation in marketing.

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< p > through the planned launching of pre Internet advertising, Lining brand strategically leads to topic discussion in the consumer community to achieve excellent communication effect.

In the middle of July, the three generation of Lining arcs was first broadcast on the key digital platform. With the widespread dissemination of digital media, the network heated discussions on the creative advertisement.

After that, Wang Xing's advertisement was broadcast in CCTV-5 and the local TV channel, covering more target crowd.

In the half month since the online advertising and TV commercials were broadcast, the total number of forwarding comments on Sina and Tencent's two micro-blog platforms has exceeded 20 thousand, affecting more than 50 million of the total.

Some netizens commented that "can make such a" subversion "of creativity, we can see Lining's determination to change," the function of shock absorption is vividly displayed. "

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Since P, Li Ning Co has been trying to convey their young minds to consumers through advertisements, and to display their brand spirit through various innovative ways.

In the promotion of "arc three generation", Lining integrated the advertising elements and vivid expression forms of international avant garde into advertisements, which gave Lining more dynamic brand image.

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< p > < strong > innovation < a href= "http://www.91se91.com/news/index_c.asp" > experiential marketing < /a > closer to consumer distance < /strong > /p >

< p > in the "arc three generation" advertising, with unique creativity to open the market and win the favor of consumers, Lining immediately followed the launch of the experiential brand marketing campaign under the line -- "letting go of the Great Wall and walking with Lining", giving consumers the spirit of giving full play to the spirit and narrowing the distance from consumers.

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The activity of < p > was officially launched in July 25th in the people's net. It was enthusiasts responded enthusiressively. In just a few days, 1625 people signed up.

The event eventually recruited 10 sports enthusiasts across the country, and went through three days of walking with Olympic champions, such as field survival and other challenges.

The main domestic plane, TV and important network media are competing to report, and the daily activities of the topic are tens of millions of people.

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< p > activities enable consumers to better understand the product characteristics of the "arc three generation", feel the spirit of sportsmanship inherited by the Li Ning Co, and also create an emotional bond between Lining brand and young people.

Guo Chao, a college student who attended the event, sighed with emotion. "After three days of experience with Lining products and contacts with Lining executives, I learned about the technology and quality of products that I did not know before, and also knew Li Ningren, who was practicing his dream."

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > online interaction < /a > continuation topic fever < /strong > /p >

< p > following the highly creative advertising films and the rare experiential marketing in China, the Li Ning Co launched the online campaign of "Tanabata running heart offering love" to bring the "arc three generation" to a new climax.

Starting from the Chinese traditional Tanabata Festival and encouraging participants to organize activities during the Tanabata Festival, they use the mobile phone software "Gudong sports +" to record a complete heart-shaped movement route of not less than 3 kilometers, and share the topic with sina micro-blog "your TA". You will have the chance to get the Lining arc three generation running shoes.

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"P >" activities on the line, it launched a "heart-shaped" craze on micro-blog, young runners and lovers are competing to show the "heart-shaped" route, running with a passion, becoming a unique scenic line on Tanabata micro-blog.

By the end of the deadline, micro-blog has read about 1 million 470 thousand of the activity, and micro-blog has participated in hundreds of discussions.

In addition, Lining is still on the Internet to carry out the "micro-blog arc three generation to help you run hard" and "share with you North horse" and other micro-blog interactive activities, continuing the consumer's attention to the three generation of arcs.

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