The Idea Of "Light Luxury, Fast Fashion" Is Prevailing.

Tip Designer Original design and high quality fabric technology are the two basic concepts of "light luxury", while the fast fashion with high speed and super fast fashion has the characteristic of "always following the trend". These two concepts are now being pursued by many consumers in the accelerating pace of life and rising living standards.

In recent years, Suzhou Many businesses are gradually moving towards the concept of "light luxury, fast fashion", starting from the brand entry and building a complete business trend. In the beginning of the impression city, Li Feng shopping center, spring house and so on all introduced famous "light luxury, fast fashion" businesses, and were sought after by consumers. In 2013, Suzhou's one-stop shopping center's "originator" green treasure Plaza launched the 2 phase for the first time, and its 2 phase will also be transformed into "light luxury, fast fashion" style according to the news.

　　 "East impression west green treasure" old business is still the first choice for consumers.

As the first one-stop shopping center in Suzhou, since its opening in April 28, 2007, the green treasure Plaza has rapidly become a commercial benchmark in the new district and even the whole city. Later, the impression city rose in the park and formed a spaced look with the green treasure square. In the eyes of "old Suzhou", the top two were the representative works in the region. "A few years ago, the New District of Mei Luo and spring house had not yet opened, and there was no round square in the park. The first choice for shopping in East and west of Suzhou was" green treasure square, impression city ". A local aunt in Suzhou said.

However, as a complex that opened earlier than the impression city, the green treasure Plaza has only carried out "fine tuning" in the past 6 years. But no one would have thought that the entry of the two phase of green Bao will bring an innovation of green treasure.

The two phase of the Green Square Plaza will move closer to a more modern and more fashionable direction, achieving a "reverse growth" within 6 years. In terms of format, the two phase will add some light luxury. Fast fashion The brand line. "We will not blindly pursue the high-end, nor will we become a low-end wholesale market," Mr. Shao Lei, marketing director of the Green Square Plaza, said in an interview. "We will stick to the established position, but the two phase will be more fashionable and more diversified than the first phase."

　　 The 1 period thick product 6 year end wins the day highest person flow 250 thousand people.

The green treasure square held a pre adjustment period for investors, and 6 years later, it was rewarded. Today, the green treasure Plaza has attracted about 146 brands including Huarun supermarket, Suning Appliance, one tea sitting and Kentucky Fried Chicken. The rent has been doubled 6 times since the beginning of 2007, and the highest daily passenger traffic has also increased to 250 thousand.

Popularity is the foundation of business prosperity, and transportation is a powerful tool to bring popularity. The LRT line 1 and the favorable location along the Changjiang Road in the "new central axis" continuously send the passenger flow to Lvbao Plaza. In addition, the resurrection of the whole residential market in the New District in 2013 will enable more buyers to see this mature section, which will also increase the potential customer volume of the green square to a new height.