Retailers Complain: The Price Rises With The Increase In Rent And Other Costs.

Profiteering has become the impression that the eyeglasses industry has left to the public. The price of a piece of lens is ten times that from the factory to the consumer. After entering the summer vacation, the glasses market has ushered in the mirror changing peak of students, and the rumors that many brands of foreign brands have been accused of controlling prices of dealers and retailers and causing high eyeglasses prices remain high. How to price lenses? Do you have price controls for ocean lenses?

Chain stores: foreign lenses will be punished without discount.

In the treasure island eyeglasses store in Fuli City, East Third Ring Road, it is found that eyeglass and other foreign brand lenses are expensive, and the price of lenses is priced from several hundred yuan to several thousand yuan. The store used the retail guidance price list given by the manufacturer's official price list, and had a 15% off discount for members who had had a consumption record. If it matches a set of products, it will be a discount of 200 or 40. Another shop in the eyeglasses shop, which has a bright view, also uses the retail guidance price of the manufacturer to make quotations. In terms of discount activities, if you buy lenses only, you will not have any discount. If the eyeglass lenses are purchased at the same time, you can get a 12% off discount.

A shopkeeper of glasses in North Third Ring told reporters that international brands such as Yi Lu, Cai Si, Heuer and so on had unified national retail price in the country, and there was a minimum price limit for retailers, which would be reflected in the agreement signed by both parties. If retailers break the restrictions and sell at low prices, they may be fined or cancelled. In this regard, Xiaolin, a consumer who is buying glasses in the shop, said he did not know the secret behind these glasses. If that is the case, then the price monopoly actually formed is unfair to consumers.

Glasses city: the same glasses merchants are different in price difference.

What is interesting is that in the Panjiayuan international eyewear building, which is famous for its parity, a number of shops were visited randomly. It was found that the price control system of foreign brands was not strictly enforced, and the discount of the vast majority of shops was far below 15% off.

On the first floor of the international eyewear building, a shopkeeper named ARCHOS eyeglasses firm said that 10 percent off of Cai Si's lenses could be hit to 40 percent off by retailers, so that a price tag of 1180 yuan per pair will cost 708 yuan. The French brand depends on the way to reach 45% off, while the retail outlets outside can only give 15% off. The salesperson said that the business of the store was mainly wholesale, and the goods were taken directly from the manufacturers, so the discount was relatively low, and some of the outside glasses retailers also bought goods wholesale from here.

On the two floor of the building, a Beijing based eyeglass optical shop, the reporter saw a lower discount on the price list. The foreign brand Zeiss was about 55% off, while the discount on Yi Road was lower than 62% off. An original price of 580 per cent of the eyeglass lens was 220 yuan. Sales staff said that if wholesale to retailers, the price of each pair will be reduced by 20 yuan.

Manufacturers reveal: the price difference between factory price and price is at least 9 times.

The pricing system of the eyeglasses industry basically follows the rule of multiplying three times by three. A spectacle manufacturer in Wenzhou, Zhejiang, is the chief producer of glasses in China. Take a resin film with a refractive index of 1.56 as an example, the factory's factory price will be about 20 yuan, and it will become 60 yuan in the hands of wholesalers, then it will be multiplied by 3 in the glasses store, and it will become 180 yuan.

"Based on this calculation, at least 9 times the price difference from factory ex factory price to optical shop." The above stressed that the above situation is only a relatively small part of the intermediate links. If the distributor is divided into first class distributors and two level distributors, the multiple will be enlarged. Whether domestic brand or foreign brand, basically abide by the above pricing laws.

"For glasses manufacturers, the production of lenses is labor-intensive small profits industry." The source said that this is why in recent years, due to the impact of the economic situation, the survival pressure of domestic glasses manufacturers is huge, profits are slender, and some small and medium-sized enterprises have failed.

Wholesalers broke the news: each intermediate price increases at least doubled.

An eyeglass businessman who is mainly engaged in wholesale business in Panjiayuan international eyewear building said that his lenses were taken from the general agent, while the general agent took the goods from the manufacturer. The price of the agent has been doubled to two times that of the factory price, which includes many factors such as brand promotion fee, company operation management fee and product profit.

And the glasses retail store that he bought from here usually sells twice as much, which takes into account all kinds of operation and management cost. This means that every intermediate link should be doubled at least.

Retailers complain: the price rises with the increase in rent and other costs.

Mr. Chen, who has worked in the optical store for more than 10 years, revealed that the goods he entered from wholesalers usually sold to consumers at the price of two to three times the purchase price.

The eyeglasses industry is not an exorbitant profit as outsiders think. It is mainly reflected in the high cost for retailers. His shop is about 60 square meters, and the annual rent is five million six hundred thousand. In recent years, the cost of labor has risen steadily, and 4 employees have paid 2.3 million a year. Water and electricity, taxes and depreciation of the facilities in the shop have also been allocated to the price of spectacles. Therefore, the price of glasses has naturally increased.

Foreign brands are accused of controlling prices.

Mr. Dong, director of Wuhan intermediate glasses, said that many international glasses brands including France's vision Road, Germany Cai Si, Japan's Hoya, and so on, had price controls on dealers and retailers. In China, a unified national retail price system was established. Apart from special requirements, 15% off discount rights can be appropriately granted, and sales can not be discounted under normal circumstances. Because he did not sell glasses according to the price system of his peers, he was blocked by the collectives in the glasses industry, especially the high-end high-end brand lens suppliers.

Mr. Dong explained that the price of imported lenses for Chinese brands in the Chinese market was 2 to 60 percent off of the retail price set by the manufacturer, such as the price of Yi Lu a spectacle film is generally around 75% off of the manufacturer's designated retail price, and the gross profit of the sales can reach 50%. So, when he entered the eyeglass lens, he sold it to the market at a low price, which was far below the lowest price of 15% off to 10 percent off of his peers. So he attracted peer retaliation. The dealer then stopped the supply of intermediate glasses. Later, he could only take the way of selling goods from overseas friends and outlets in the optical shop to continue selling to foreign brands.

The purchase and sale agreement between the company and a foreign brand lens shows that the supplier has a clear stipulation on the price. In the product price list, the supplier price and the unified retail price of the product are specified. The price of the distributor's product should be sold according to the unified retail price and strictly prohibit the sale of products at a low price. If the provisions of this article are violated, the manufacturer has the right to stop the supply.