Eight Functions Of Trademark Registration

< p > > a href= "http://sjfzxm.com//business/" > trademark registration > /a > is the precondition and condition for the trademark user to obtain the exclusive right to use the trademark. Only registered trademarks are protected by law.

The principle of trademark registration is the basic criterion for determining the exclusive right of trademark. The choice of different registration principles is the result of balancing the relationship between the two determinations of law and the impartiality of law.

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< p > the function of trademark registration is < /p >.

< p > < strong > trademark function: < /strong > a href= "http://sjfzxm.com/news/index_s.asp" > strong > < < /strong > > /a > strong > passport > /strong > < > >

< p > trademark is the quintessence of enterprise brand culture, and the establishment of brand image is the core of enterprise's struggle.

In the relevant countries or regions, a registered trademark can enter the large stores and supermarkets in the country and region.

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< p > enterprises generally need to issue relevant trademark registration certificates for printing labels, packaging or advertising in various media.

Trade marks are very important in international trade, and international trade is inseparable from trademarks.

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< p > to the administrative departments, it is necessary to supervise the quality of goods and services through the management of trademarks, so as to create necessary conditions for quality inspection, inspection and barcode.

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< p > < strong > trademark function two: Banner in commercial war < /strong > < /p >

< p > the flag of war symbolizes the spirit of indomitable spirit.

The flag of war represents the soul of an army. After attacking a position, it is plugged up its flag and the representative has been occupied by us. It is glory.

Trademark is the symbol of the spirit of the enterprise, and it is also the most direct expression of the occupation of goods and services in the enterprise.

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< p > < strong > trademark function three: the highlights of assets < /strong > < /p >

< p > the evaluation value of trademarks can increase the total assets of enterprises, and the more valuable brands can reflect the influence of the trademark and the operation of the enterprises, which indirectly reflects consumers' acceptance of the commodities marked by the trademark.

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< p > trademark, as an intangible asset, can also be pferred to other people to use or pledge to convert to realize its value.

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< p > < strong > trademark effect four: < /strong > < a href= "http://sjfzxm.com/news/index_cj.as" > strong > consumer "/strong > /a > strong > recognition code" /strong > "

< p > commodities are subject to social inspection and supervision in the market and compete. This kind of market competition is the competition of commodity variety, quality and price, and these information is passed to consumers through the bridge of trademarks.

Using trademarks to publicize goods and services, it is concise, comprehensive, striking, and easy to remember, which impress consumers deeply, so as to attract the desire of "buying as quickly as possible", so as to achieve the effect of creating famous brand and expanding sales.

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< p > < strong > trademark function five: carrier of corporate reputation < /strong > < /p >

< p > trademark is not only a sign to distinguish the source of goods and services, but also a symbol of the reputation and competitiveness of enterprises. The concrete manifestation of corporate reputation is the satisfaction of consumers marked by trademarks.

The trademark conforms to the goods and services marked, and the reputation of the commodity operator and service provider. The trademark is the best indication of the reputation of the commodity and service and the related enterprise reputation.

Brand reputation is very important in the market competition. A reputable trademark plays a very important role in improving the competitiveness of commodities and opening the market of goods.

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< p > < strong > trademark function six: employee's medal < /strong > < /p >

< p > good trademark brand can bring honor, sense of achievement, responsibility, sense of belonging, mission and growth to employees.

Consumers' feelings determine that the brand of goods and services is recognized and accepted by the society, and the feeling of employees determines the cohesion and sense of honor that the trademark brand created by the enterprise brings to its employees.

That is to say, brand is a relationship in the final analysis, brand relationship is a special type of loyalty and trust relationship.

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< p > < strong > trademark function seven: enterprise financing pfer station < /strong > < /p >

< p > the trademark exclusive right pledge loan business takes the trademark ownership of the enterprise as the pledge, and confirms the value of the enterprise trademark through the third party appraisal. The bank adopts the flexible offset and pledge mode, and provides the enterprise with a certain proportion of the value of the trademark loan for the financing demand.

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< p > < strong > trademark function eight: shield dispute < /strong > < /p >

< p > trademark is like a shield in war. Whoever masters the exclusive right of a trademark to possess a trademark is the owner of this shield. The registered trademark enjoys exclusive rights. It can not only protect its trademark rights and interests from being infringed, but also, if necessary, bounce back to the "enemy forces" who are involved in the invasion.

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< p > trademark registrants have the exclusive right to use trademarks, protected by law, others dare not counterfeit, otherwise they can sue for infringement and obtain financial compensation.

On the contrary, if others are preempted to register, they will inevitably lose the market that they plan painstakingly.

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