Lining, Beating With The Champion'S Heart.

If it were not for the photos that were full of vicissitudes on the cover, it would not be easy for us to recall that the first brand company of the domestic sporting goods represented by the fat squirrel tail also had a world champion who had won 106 gold medals -- Lining.

The stage of the stars seems to have always been seen only by newcomers, but not by the old ones.

If Lining had not named his name in the future, which will become a champion of the market in the future, so that the word "Lining" is still known to all, so who can recognize the old face on the cover?

From that year's gymnastics prince to the defeated Seoul, from Jianlibao in the corner of Guangdong to the 100 thousand square meter Lining operation center outside the Beijing Wuhuan now...

This is a pformation process, from sports stars to the pformation of business legend, the only thing that remains unchanged is that the heart of the champion is from beginning to end, people are, the enterprise is still.

Twenty years later, after Lining's vicissitudes, "Lining" became the first in China.

It is said that Yu Liqi is the most frequent financial reporter who interviewed Li Ning Co in China. She named her book: Lining: the heart of champion. I thought it was a strong title. Lining, together with her champion's heart, beat strongly.

After the success of Li Ning Co's strong trend, Nike and Adidas regarded it as the biggest domestic rival in the Chinese market, but Lining himself went back into the background.

Over the years, the image ads of Li Ning Co have been everywhere, but few of them can see Lining's figure again, so that Lining can see that his face is already white. It is hard to believe that the prince is old.

In the past twenty years, we have not been able to understand the hard work behind the brilliance, but the result is that his metamorphosis is successful and thorough.

So we can not help wondering, in addition to the star effect of "Lining" when starting a business, what can the former world champion give his business?

Zhou Qiren, a famous economist, said: "Li Ning Co has come all the way, and Lining has shown the greatest strength of his entrepreneurs, but he has the tolerance and ability to cooperate with other business professionals."

Now, Lining is the professional manager Zhang Zhiyong, as the famous financial writer Wu Xiaobo said in his preface: "Lining's professional manager team building is a pass.

Enterprises named by individuals are easy to become a company of authoritarianism, and are extremely paranoid in corporate governance.

But now Li Ning Co is a healthy company. Lining himself left the specific management position ten years ago. I think this is a wise and long-term entrepreneur.

The book records a detail. In 1991, Zhang Zhiyong's predecessor, Chen Yihong, took the original crew to Lining and set up the footwear department. He developed the "Lining 001" shoes which were placed in the company's high hopes. Because of the material reasons, they could not use the warehouse at all. The initial Lining's investment in the project was 200 thousand yuan.

At that time, Lining himself dealt with the decision to convene an emergency meeting to announce the complete destruction of all these shoes.

At the meeting, Lining said to his subordinates, "I know that everyone is very committed to the work, and the shoes are so emotional that they will not accept it. I hope you can raise your head and sum up it."

He even shook his fist and said, "let's go back."

I think this is grace.

Today, Lining is away from the company management and lives in the same way. Now he has enough time and capital to complete his ideal glory - sports public welfare undertakings.

Enterprises with a sense of social responsibility can be better based on the world, which is the mainstream value of the European and American enterprises.

Lining proved that this is not far away from a Chinese company.

I dare not say that Lining is the greatest athlete in Chinese sports history, but it is certain that Lining is the most famous athlete in Chinese sports history.

Even now Lining's shop is full of "shark" poster, but everyone knows that the fat pine tail like "L" is called "Lining".