The Opening Of New Luxury Stores Will Be A Great Challenge.

< p > although China's luxury consumer market is in the doldrums, many luxury goods brands represented by LV and Cartire have been shrinking. However, there are still brands to tighten their layout in the Chinese market. Burberry has settled Asia's largest flagship store in China. Breguet has settled the world's largest store in Shanghai. Cambridge's British package has been expanding in the Chinese market through the Wahaha market. This series of actions shows that China's luxury consumer market is promising.

However, under the backdrop of weak economic growth and the gradual return of luxury consumption in China, whether the opening of new stores will win the market will be a great challenge.

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< p > < strong > luxury magnates speed up shop in China < /strong > /p >

< p > from the results announced by the famous international luxury magnates, luxury goods have begun to appear weak.

In this regard, the luxury giants represented by Cartire and LV chose to shrink their fronts in China. LVMH halted the LV's global expansion plan. GUCCI opened 10-15 stores a year and reduced it to 3-4 a year.

However, there are also some brands that riveted their strength in the domestic market.

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Not long ago, P Breguet officially opened its first store in Shanghai. Mark Hayek, President and chief executive of Baoji, went to China to cut ribbon for the store.

The store has an area of 598 square meters, and its layout is divided into three layers, and the new design concept is adopted.

Following the Paris and Zurich, the world's third Baoji museum also entered the two floor of the store, showing Breguet's attention to the Chinese market.

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Less than p ago, Angela Arentz, chief executive of Burberry, announced that Burberry will open Asia's largest flagship store in Shanghai in December this year.

Up to now, the brand has opened 70 stores in 35 cities in China.

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Arentz P disclosed in a media interview that such a group of data: Bo Boli's global sales revenue, in addition to 15% from the mainland market, and about 10% of the share comes from the Chinese people in other parts of the world's Boboli store consumption.

By this year, Boboli has invested more than 50 million US dollars in the Chinese market. Even after the global economic downturn last year, China's sales also maintained a growth rate of about 20%, accounting for 14% of the wholesale and retail revenue of the group.

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The outstanding performance of the P market in China has enabled Burberry to continue its expansion in the Chinese market with the support of its achievements.

According to reports, Burberry plans to open 25 new stores before 2014, and the new stores will mainly focus on high potential markets such as China and Latin America.

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< p > more than two brands are accelerating the layout of the Chinese market. According to foreign media reports, Zong Qinghou Deane, founder of the Cambridge package, recently discussed with the chairman of the famous beverage brand Wahaha Group, Mr. Julie, how to expand the distribution channels of the domestic market.

Julie Deane has publicly told the media that "Wahaha knows a lot about the domestic market, and that the accumulation of these experiences comes from independent operation, which is more attractive to us than simple investment companies".

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< p > > Francois-Henri Pinault, President of Kai Yun group, recently joined the Chengdu Fortune Global Forum, saying that its brands, including Gucci (Gucci), Alexander Mai Kun (Alexander McQueen), Paris (Balenciaga) and Stella Mccartney (Stella McCartney), are increasingly turning to China to seek new concepts of a target= "McCartney", "clothing" and "accessories".

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< p > < strong > in order to seize the new market, every shop has its own characteristics. < /strong > < /p >

Data from foreign research institutes show that China has become the first largest consumer of luxury goods, and the huge market potential is the important reason for the international brand to tighten its layout in China market. P

However, in the backdrop of economic growth, China's luxury consumption is gradually returning to rationality. Customers are shifting from simple pursuit of luxury consumption to sustainable consumption with emphasis on quality and service, which puts more new demands on the expansion of luxury brands in China.

Whether the new brand can quickly occupy the market is still unknown.

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< p > there are also insiders who say that accelerating expansion is a double-edged sword. The development of luxury goods seems to be caught in a paradox. Because we want to increase popularity and performance, we must put a lot of advertisements and shop fronts, but too many stores will lead to a decline in brand value and contrary to the high-end attributes of luxury goods.

LV's brand image decline in the Chinese market is a warning.

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< p > with the increasing purchasing power of Chinese consumers, the Chinese market has become the potential "gold mine" of global luxury enterprises.

If we want to win in the Chinese market, we must keep pace with the rapid changes of Chinese culture, and introduce high-quality service abroad to China to provide real service for Chinese consumers.

Burberry is clearly aware of this.

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< p > it has been revealed that the strategy of Burberry lies in the choice to pay more attention to online promotion than ever before.

It is increasing its cooperation with Baidu, Youku and Sina micro-blog, and is also planning to jointly promote Taobao and Alibaba in the market of beauty and fragrance.

At the same time, we also strive to build an online private custom service, enabling Chinese consumers to see a new product, from styles, colors, buttons, sidelines to lock, or even < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > marked personalized Department abbreviation, etc., according to their wishes to re design, and through the bolberry Chinese website to the UK directly customized.

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