The Overall Growth Rate Of Huarun'S Annual Consumer Market Has Dropped Sharply.

< p > recently, the Guangdong chain operation association released the list and report of "the top 50 Guangdong chain companies" in the summit forum of Dongguan Gabon summit in, and ranked the top ten among the top 50 companies.

Fan Feifei, Executive Deputy Secretary General of Guangdong chain operation association, explained that the growth rate of domestic consumption market was down, and the rigid costs such as labor and rents continued to rise. The new format quickly seized the market, and the impact of e-commerce on physical stores made 2012 an adjustment year for chain enterprises' "internal and external troubles".

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< p >, however, he also suggested that as the pace of new urbanization is further accelerated, our population will continue to gather in cities and towns, which will inject vitality into the consumer market and contribute to the overall development of the industry.

In addition, expanding consumption as an important part of the "12th Five-Year plan" will have more policy support to promote consumption growth and expand domestic demand. Residents' income will increase year by year, and consumption upgrading will continue. This will push the retail industry to maintain stable and rapid growth as a whole.

In 2013, with the development of social and economic pformation, consumption will become the main force to stimulate economic growth.

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< p > < strong > year-round, the overall growth rate of the consumer market has dropped sharply < /strong > < /p >

< p > the report shows that the overall sales scale of Guangdong's top 50 chain enterprises reached 359 billion 900 million yuan in 2012, representing a 14% increase in sales compared with 50 in the previous year; the total number of stores reached 62444, compared with that of the previous 50 strong stores, which increased by 19.1%; the lowest sales scale for 50 strong enterprises was 559 million 750 thousand yuan, representing an increase of 20% < /p over the previous year.

The top ten are Huarun Wanjia limited, WAL-MART (China) Investment Co., Ltd., Belle International Holdings Ltd, Tianhong mall Limited by Share Ltd, Xin Yijia supermarket Co., Ltd., Ren Ren Le chain business group Limited by Share Ltd, Maui International Holdings Limited, Guangzhou Watsons personal Stores Co., Ltd., Guangzhou Guang Bai Yun, Dongguan sugar wine group Maijia convenience store Co., Ltd.

The ranking is mainly based on the sales scale reported by enterprises. The data source is voluntary participation and voluntary reporting, and some data come from the annual reports of listed companies.

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< p > because the European debt crisis is still bothering the international economy, the pace of economic recovery has slowed down sharply, the growth of domestic economy has slowed down obviously, and the domestic consumer market has suffered another "cold winter" since the 2008 financial crisis.

Affected by the long-term sluggish consumer confidence and declining willingness to consume, coupled with weak policy stimulus, residents' consumption intention is generally not strong, and the domestic consumer market is generally relatively low. The total retail sales of consumer goods in the whole year reached 210307 billion yuan, an increase of 14.3% over the same period last year.

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< p > 2012, the gross domestic product of Guangdong increased by 8.2% over the same period last year, and the growth rate dropped by 1.8 percentage points over the previous year, but higher than the national level. The total retail sales of social consumer goods in the province totaled 22677 billion yuan, an increase of 12% over the previous year, and the growth rate dropped 4.3 percentage points from the previous year, which is lower than the national level in the same period.

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< p > < strong > is more optimistic for the future prospect < /strong > < /p >

< p > but in the context of the overall slowdown in the overall growth of the consumer market throughout the year, the report also shows that some retail formats are facing a trend of upward trend.

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< p > first, the online shopping environment has been continuously improved, the goods are richer, the price is cheaper and the service is more perfect. Online shopping is more and more favored by consumers.

With the overall growth of the consumer market slowing down, the rapid growth of e-commerce has had an impact on the existing entity businesses.

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< p > secondly, according to the industry, the growth of consumption of upgraded commodities accelerated.

In 2012, the sales volume of communications equipment in Guangdong reached 21 billion 619 million yuan, an increase of 46.2%.

In the retail sales of wholesale and retail businesses above Designated Size, the sales volume of upgraded products such as communication equipment, gold and silver jewelry, sports and entertainment products ranked the top three, increasing by 46.2%, 40.8% and 37% respectively.

By contrast, the total retail sales of household appliances and audio-visual equipment over the whole year reached 47 billion 200 million yuan, down 2.8%.

Other slow growth commodities include automobiles, oil and products, food, beverages, cigarettes and alcohol.

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Under the background of rising costs, increasing competition in the industry, and the impact of e-commerce, the chain enterprises have also taken the initiative of adopting a sound business strategy to improve the marketing capabilities of single stores and continue to maintain the growth trend of P.

The survey shows that in 2012, the total sales volume of the top fifty enterprises in Guangdong reached 359 billion 900 million yuan, an average increase of 12.3% over the same period last year, and the sales scale grew by 0.3 percentage points over the same period in the same period.

These enterprises have found new profit points by speeding up the development of new businesses. With the help of capital operation, the pace of expansion has been ensured. In addition, the market of two or three line cities has been opened up through channel sinking.

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< p > for the future development trend of the industry, the report has a more optimistic attitude: first, the two or three line cities will become the fastest growing area of chain operation in the future, and the potential of consumption growth will be effectively released.

Secondly, customer experience and service convenience will become a hot area of chain store operation in the future. Convenient, safe, affordable, fast and personalized shopping experience will become an inevitable trend of consumer shopping in the new era.

Finally, the deepening of the application of commercial technology will bring revolutionary changes to chain operations. It will not only improve operational efficiency, but also change customer experience and change profit patterns.

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