All Customers Quietly Promote Platform: Mass Introduction Of The Third Party Brand

< p > all customers who have proposed to withdraw from platform competition and focus on making brands seem to be entering a period of contradiction now. From the end of last year, the popular customer platform, which originally sold only customers' own brands, quietly introduced a large number of third party < a target= "_blank" href= "http:// www.91se91.com/" > clothing < /a > brand, including Korean Korean clothing house, cracked silk and so on, including the Taiping bird dress from below.

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< p > < strong > > change to vip.com online. Lining brand sale entrance > /strong > /p >

< p > Vinci Chen CEO announced the latest strategic adjustment of van Lining in 2013. The platform has been launched and the sale has been launched. Now it has been on the official website of the official website.

In the Lining special sale area, Lining sports leisure at the market price of several hundred yuan is less than a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "http://www.91se91.com/" > shoes > trousers > all the guests appear at super low discount, with a price gradient of 19 yuan, 29 yuan and 39 yuan, and some products are already less than 90 percent off of the price.

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< p > < strong > start a new round of upgrading, introduce 3C appliances, < /strong > /p >

< p > April, van gentry has officially launched 3C digital products, mostly for third party businesses.

There are no 3C digital product information on the front page of its proprietary platform, but a large number of 3C digital products can be retrieved through keywords such as "computer", "notebook", "camera" and so on. The brand includes SONY, apple, Samsung, Lenovo, Nikon, Canon and other large IT manufacturers.

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< p > < strong > acquisition of new brands, brewing pformation < /strong > /p >

< p > Chen said, at present, the company is looking for potential acquisition targets in China, Europe and the United States to expand its main brand, which means that customers need to provide a wider range of distinctive clothing and brands.

He hopes to pform the six year old company from a single brand seller to a large apparel retailer, and to increase its profit margin by selling all kinds of high-end brands.

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< p > < strong > [behind /strong's platform agitation] < /strong > < /p >

< p > analysts believe that the test of water platform is just a new way of profit after a high inventory risk of brand operation.

As a brand name, customers have already formed the image of parity, and the high premium has been hard to achieve.

To some extent, customers may unwittingly build a unique business logic: drainage through their own parity brands, and then the introduction of the third party brand, through platform to maximize the use of traffic.

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< p > < strong > > dangerous time for customers: platform is referred to as profit sacrifice brand < /strong > /p >

< p > despite the fact that customers are willing to invest at a loss, they still have no advantage over Tmall, Jingdong mall, suning.com and other large platforms.

Customers can only increase sales by using external brands in the short term, but can not really pform to platform businesses.

The problem is that such a rush to cash in can not bring more long-term benefits to all customers.

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< p > < strong > the struggle of all customers: go to the brand to do the channel < /strong > < /p >

< p > making channels can make full use of traffic to dump products, resulting in significant improvement in sales data. This is an important advantage of platform based e-commerce providers, which is constantly opening up new categories.

From another point of view, customers will lose the advantage of their vertical brands. The brand advantage of clothing that has accumulated over the years will be destroyed once and then it will become a small Beijing.

See the full text < /p >.

< p > strong > determination and ambition > /strong > /p >

< p > < strong > brand + channel mode < /strong > < /p >

"P >" CEO "Chen said at the China Electronic Commerce conference that customers in the past were closed systems and could not do every category.

The customer will give out the category that the force can't make, give high quality resources to display space; secondly, cooperate with other enterprises with their own superiority category orders.

Furthermore, we should strengthen cooperation with other brand names.

After the first three types of cooperation, customers are willing to cooperate with partners in capital and resources.

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< p > < strong > opening and cooperation < /strong > < /p >

From P to 2011, van gentry has been seeking more diversity.

From the expansion of products in 2011, last year's inventory, to this year's open platform, we have changed frequently.

In the industry's view, after the massive expansion of the products in 2011, the new platform strategy of van customer's product showed that it was more cautious in terms of cost considerations.

All customers said that they will follow the brand + channel mode in the future.

According to the insiders, following Jingdong, suning.com and other B2C, this may open the curtain of the open platform of vertical electric providers.

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