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Luxury Brands To Curry Favor With The Chinese Market And Find Chinese Celebrities As Spokesmen.

2012/12/20 11:22:00 44

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International Luxury Brands Gucci Chanel

"a href=" http://www.91se91.com/news/index_f.asp "_xhe_href=" http://www.91se91.com/news/index_f.asp "," international luxury brand "/a", which provides people with product support for creating fashion image, is also extremely strict and demanding in terms of its own image. Therefore, there is a very strict set of judgement system in selecting spokesmen, and it is still interesting to combine star gossip. 
 the top luxury brands should be considerate in their consideration. Relatively speaking, it is better to find entertainment stars, because the audience is relatively broader, and the movie stars are slightly better than the singing stars. Whether it is global spokesperson or regional spokesperson, it is bound to find the most influential and influential star in this field. 
＜p＞　　以女明星為例細說起來，這個明星必須擁有絕對高的人氣，粉絲數量要相當龐大，必然要涵蓋到自己的產品受眾;她的作品認可度要非常高，比如拍了一些大制作、大投入的影片，獲得過非常不錯的票房成績的影片，還得是主要演員;要獲得過一些國際性的大獎，沒有奧斯卡么，戛納、威尼斯、柏林之類的電影節獎項也湊活，底線可是金雞、金馬、金像獎了;在個人形象方面，當然是越美越好，還得有很好的時尚品位，氣質類型也得和品牌精神相符合，還不能有太多負面新聞，但是身上的新聞又不能斷，好隨時有噱頭可以講，民眾時刻記著她，觀眾、粉絲對其口碑要好，在社會及公眾場合熱衷慈善、公益更是能加分。 
 < img border= "0" alt= "" align= "center" src= "http://admin.sjfzxm.com/uploadimages/201212/20/20121220110117_sj.JPG" http://admin.sjfzxm.com/uploadimages/201212/20/20121220110117_sj.JPG "" "/" > ">"
" Fan Bingbing .
If P is deleted, do you think there are few people fit? So Chinese stars rarely have global spokesmen for top luxury brands, and more are spokesmen for the Asia Pacific region, Greater China or China. But now China's luxury consumer market is booming, and Chinese people are crazy about buying luxury goods in the world, making all brands attach great importance to the Chinese market. This is what we see in reality. The major brands are beginning to please the Chinese market. It is an inevitable choice to find Chinese stars to speak. 
 the female stars that meet the requirements of many luxuries are just Gong Li, Zhang Ziyi, Fan Bingbing, Li Bingbing, Xun Zhou and Tang Wei. They all have different product lines endorsing different brands. Let me list some important spokesmen of luxury brands in clothing and accessories. Li Bingbing's endorsement "a href=" http://www.91se91.com/news/index_c.asp "_xhe_href=" http://www.91se91.com/news/index_c.asp "> Gucci < /a > was really high. In April 21st of this year, Gucci held a press conference in Shanghai to announce that Li Bingbing became the spokesperson of the Asia Pacific region and took the latest advertisements of watches, jewellery and bags for the brand. Gucci global creative director Frida Giannini joined hands with Li Bingbing to publicize that this is the first truly Chinese spokesperson to serve as an international luxury brand. 
 at present, the status of Li Bingbing in the domestic interpretation circles is beyond doubt. A biochemical crisis 5 is actually involved in the Hollywood blockbuster and has opened a certain international market. Some time ago, micro-blog also broke out that she had just signed UTA, one of the four leading Hollywood brokerage companies. It is also a sign of a bright future for her career. Gucci signed her as spokesperson for the Asia Pacific region. 
 in fact, as far as the international popularity of fashion circles is concerned, Fan Bingbing is probably the biggest now. Thanks to her perfect appearance in fashion week in Paris, she has become a real fashion icon. Many foreign fashion media often report her dress, and many people in other countries know her. Therefore, in terms of fashion, Fan Bingbing is one of the top female stars in China, and has also performed well in his career career. He also won the award for best actress in Tokyo Film Festival. The mass base is more extensive and is often talked about by the public. 
Less than P, it is just that she also lacks something, that is, most of the works that are really recognized by most people are few, and a few first-line actors do not really work well, so it is difficult to hold up their status. Otherwise, she must now be the dominant actress in the domestic actress. So this time LV signed her for endorsement because of what she owned, and because she still lacked the signature "Epi Alma" handbag brand ambassador. 
 in all respects, Xun Zhou has been a successful actress in the country. Regardless of popularity, works, awards or images, she scores high scores. Compared with the top two, she can sing and win more important awards. But she always felt that she could not do that as Fan Bingbing did. It seems that compared with the early stage, she now intends to converge some edges and avoid some disputes in the entertainment industry, and people will be less interested in her topic. 
 by virtue of her deductive position in China, she got the identity of "a href=" http://www.91se91.com/ "_xhe_href=" http://www.91se91.com "Chanel" /a "ambassador of China, which is the honorary title that Chanel finally established after her cooperation with Chanel for many years. I think the reason why Chanel chose her is not only the influence of China's performing arts circles, but also her temperament is very much in line with the Chanel's quality spirit. Karl Lagerfeld also said: "she looks like a complex of young cocoa Chanel and ballet singer Zizi Jeanmaire. In my Jacket Book, I designed her as a model of Zizi Jeanmaire, wearing a hat, wearing a feather collar and wearing black legging. She is very stylish, modern, and very personality. Xun Zhou's appearance at the Chanel show is amazing. When she wears a Chanel suit, she can fully deduce her style. 
"P" is also a great honor for Xun Zhou to become an ambassador of Chanel. After all, Chanel's brand position is placed, so she will say, "Chanel represents the most perfect lifestyle and fashion attitude that I can imagine. It represents the most exquisite elegance in an era, and this attitude and elegance make our world better. I love it." In the whole process of growing from a little girl to a woman, she is my dream. 
 in fact, Gao Yuanyuan can not be regarded as a front-line actress. At the very least, she is a quasi line actress. Apart from her outstanding appearance, she is still inferior in the works, awards and popularity. So the Longchamp who signed her as the first Chinese ambassador is not the top luxury brand. As for the luxury brand Longchamp, Gao Yuanyuan has a very good image and good dress taste. He often appears in the major fashion activities, and the performing arts business is pretty good. Signing the ambassador of China is quite appropriate; for Gao Yuanyuan, on the one hand, he is keen on fashion, and on the other hand, getting such honor is an affirmation of himself, and is also conducive to the development of his performing arts career. So it is a win-win cooperation. 
 to endorse the luxury star's signature of domestic female stars, I think of course is a cooperation based on win-win situation. On the one hand, the luxury brand has a high profile, thousands of thousands of people choose to find the right person to represent themselves, in order to better promote the Chinese market; on the other hand, the female star is also in the economic benefits, at the same time, has won the special honor of fashion, to add points to their business. Only by strong combination can we win the market, and the public will not feel which side has lost the price, but will not support it. 
 but the initiative of the two is still a little more than that of the luxury brand. After all, the honor is given by them, and this honor female star cares deeply, especially the top ones. But then again, luxury brands should be able to grasp the scarce resources of top spokesmen in time, otherwise they will be easily taken away by other brands.