A New Trend In Jordan'S Infringement Case: Jordan'S Sports Counterproposal To Break The Deadlock

< p > 9 months ago, Jordan sued Jordan for a case of sports infringement. It became a hot topic for a while. Now, by the end of the year, there are new trends in this infringement case.

Recently, reporters learned that the United States basketball star Michael Jordan sued Jordan sports Limited by Share Ltd infringement of the right to name a new trend.

According to people familiar with the matter, "a href=" http://sjfzxm.com/news/index_c.asp "> Jordan sports < /a > will prosecute Michael Jordan on the grounds of malicious litigation damaging reputation.

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< p > < strong > the case was accepted but not yet heard in September. < /strong > /p >

< p > last November 25th, Jordan sports passed the first application of the Securities Regulatory Commission of the SFC.

Michael Jordan later released a video on the Internet in February 23rd of this year, claiming that Jordan had infringed her name on the grounds of infringement of the right to name the sport and filed a lawsuit against Jordan in China.

After the two courts were not accepted, the case was finally accepted by the second middle court of Shanghai in early March.

However, since the case has been accepted since September, there has been no formal hearing.

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< p > according to the informed legal profession, general litigation cases are usually examined within 6 months.

"This case has been delayed for a long time, or it is difficult for the plaintiff to win a lawsuit from a legal point of view".

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The argumentation report of the China Intellectual Property Research Center (P) obtained by the China Securities Journal reporter showed that Jordan's surname could not be the only plaintiff, and the claim was beyond the scope of the right of name relief.

Moreover, the process of obtaining and using the trademark is not illegal, and the plaintiff's winning is more difficult.

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< p > although Jordan has not yet heard of a lawsuit, he has been injured in sports.

Jordan sports originally planned to raise funds in A share IPO to build production bases, R & D centers, shop opening and information construction projects.

However, the company's IPO plan was also suspended because of its prolonged litigation.

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< p > there is a market analysis. Jordan sports this year, < a href= "http://sjfzxm.com/news/index_s.asp" > overall revenue < /a > remains stable, but the loss of opportunity caused by the IPO plan is difficult to estimate.

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< p > < strong > Jordan sports intends to counterclaim breaking the deadlock < /strong > < /p >

< p > Jordan sports related personage revealed that the company is also helpless about the stalemate of the case.

Before the case was accepted, the company has written off some defensive trademarks in good faith, but the "Jordan" registered trademark is the right to be lawfully used by the state administrative examination and approval, and it is impossible to give up.

"We hope to break the stalemate, do not rule out prosecution, and so on, to further safeguard the legitimate rights of a href=" http://sjfzxm.com/news/index_q.asp "> counter measures" /a ".

The source said.

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< p > the company also expressed doubts about the motive of the lawsuit.

He believes that Michael Jordan chose to apply for a listing in the company, and the time when the public offering of shares is on the offensive, it is worth pondering over the accuracy of the timing.

The person also pointed out that Michael Jordan and Nike have a commercial endorsement relationship.

After Michael Jordan's prosecution, Nike immediately issued a statement to support its prosecution. Jordan sports is rather skeptical about the backstage and real motives of the lawsuit.

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< p > "we have disclosed in the prospectus that there is no commercial relationship between the company and Michael Jordan, nor have we ever used its image to publicize enterprises and products."

According to the person, "according to the commercial practice, Michael Jordan should have contacted Jordan's sports first and asked for a lawsuit.

Michael Jordan chose to disclose the contents of the lawsuit through public relations companies before the court accepted the lawsuit, and sent relevant statements to a number of media, accusing Jordan of sports deliberately and unscrupulous abusing his name and image.

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< p > "we think it is hard to say that it is a simple lawsuit from a trademark point of view, and even the lawsuit itself is not an end. It is the real motive behind it to obstruct the listing and development of the company."

The source said, "for this reason, we will have further counter measures."

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