Important Path For Textile Industry To Reconstruct New Competitive Advantages In Textile Industry

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< p > "I have a WeChat group in my cell phone. There are more than 30 < a href=" http://www.91se91.com/ "target=" _blank "> clothing < /a > entrepreneurs. There are men's wear, women's wear and children's wear, and 9 o'clock every Monday night.

In the past six months, we have had a lot of topics about the situation and problems faced by the industry.

In December 18th, Chen Dapeng, executive vice president of the China clothing association, said at the annual a href= "http://www.91se91.com/" target= "_blank" textile "/a" innovation annual meeting.

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"P" is exactly the same as Chen Dapeng's "a href=" http://www.91se91.com/news/index_c.asp "clothing industry < /a", and the textile industry will inevitably experience development pains in the past 2012.

How can the traditional textile industry "spend the winter" and how to open the door to the next spring? Experts believe that the Chinese textile industry is still in the collision period of high risk and pformation, and it is urgent to restructure the new industrial advantages.

To speed up the promotion of quality and efficiency and enhance brand innovation is an important way to reconstruct the new advantages of textile competition.

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< p > < strong > industrial innovation is urgent. < /strong > < /p >

In the 2012 P, two things had no direct connection with the textile industry, but they were closely related to them.

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< p > one is the electricity supplier's "double 11" phenomenon.

Alibaba group confirmed that the total sales volume of Taobao and Tmall reached 19 billion 100 million yuan that day, more than 3 times that of last year.

"Double 11" can be described as a genuine confrontation between the traditional manufacturing industry and the new business mode and the new consumption mode.

For the textile enterprises in the new and old business mode, how to look for opportunities for development? Sun Ruizhe, vice president of the China Textile Industry Federation, believes that the traditional mode and the modern network mode should not only be faster than the sales speed, but should give priority to the realization of the value.

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< p > another thing is the clothing "inventory door" incident.

Recently, there were media reports that the national clothing enterprises stock enough to wear Chinese people for 3 years.

The Chinese Clothing Association believes the statement is not true and tells the media.

Sun Ruizhe also believes that media reports on inventory are biased, but he also said that inventory problems reflect to a certain extent the scale expansion phenomenon of traditional industries, which hindered the upgrading of brand value.

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< p > industry insiders say that the old and new business models are contending, cost unrest, industrial pfer and export growth decline, environmental capacity pressure, etc., all of which make the restructuring of China's textile industry become imminent.

Wang Liming, director of the Department of consumer products industry of the Ministry of industry and information technology, pointed out that the current mode of production of textile industry is changing from large-scale, standardized to personalized and decentralized.

Speeding up the promotion of quality and efficiency, enhancing brand innovation capability and innovating business mode are all fundamental to reconstruct the new competitive advantage of textile industry.

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< p > < strong > brand building needs to be strengthened < /strong > < /p >.

< p > "the brand building of the whole industry is basically the same as the current domestic smart phone field. It is our heart."

Sun Ruizhe, for example, in the view of an authoritative mobile phone manufacturer in China, China's smartphone market share is 90%, Samsung occupies 5%, and the rest of the companies compete for 5%.

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Not long ago, "P", the China Textile Industry Federation, under the guidance of the Ministry of industry and information technology, released the report on the development of China's own brand of apparel home textiles (2012).

The report points out that China's textile industry is still in the middle and low end of the value chain in the international division of labor, and the lagging behind of its own brand construction is one of the main characteristics of "big but not strong".

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< p > from the survey results of the independent brand survey of China's apparel home textiles in 2010~2011, the independent brands of clothing home textiles have obvious advantages in the domestic market in terms of competition pattern.

Take the home textile brand as an example, the top 10 brands in the domestic market at all levels and the top market share of bedding products in 2011 are the independent brands.

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< p > under this situation, textile enterprises also recognize the direction of the next step, and strengthen product innovation, technological innovation and brand innovation.

Taking jeans that are usually used for jeans, the development of lightweight, crisp, breathable and summer body cool and comfortable cowboy fabrics has become the current market demand.

The Limited by Share Ltd of Shandong Dai Yin Textile Group and Wuhan Textile University have successfully developed a lightweight, summer cowboy fabric with soft, comfortable, breathable, environmental protection and unique strength and elongation properties.

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< p > < strong > the homing quality is built up < /strong > < /p >.

< p > in the view of the industry, the value innovation of textile brand textile brand first needs "homing", laying a solid foundation in terms of quality, quality and technology.

In addition, we should "misplace" and implement differentiated operation.

Finally, we need to "top" to realize the promotion from awareness to reputation, and the brand value is embodied in the final consumption price.

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< p > "a Swiss Army knife, which sells for 1500 yuan in China, with an annual sales volume of about 2 billion dollars.

Chinese products, like lighters, yield the world's first and lowest price in the world.

Duan Xiaoping, President of the China Chemical Fiber Industry Association, said that foreign countries have given their mainstream values and popular cultural symbols to commodities, which is the output of a cultural commodity.

When enterprises encounter pressure of cost increase and over competition, cultural innovation will become a breakthrough, and we should gradually shift from cost pricing to brand pricing.

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< p > Wang Tiankai, President of the China Textile Industry Federation, said that from the industry point of view, since the textile industry is an industrial chain, it is very important to further establish and enhance the linkage construction of innovation.

For example, to evaluate a fiber is not a single fiber but a final product.

The fiber is good, making the < a href= "http://www.91se91.com/" target= "_blank" > clothes < /a > good wear.

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< p > "now faced with the situation of such an industry, many enterprises began to commit suicide, but more enterprises began to" deep plough ".

Chen Dapeng quoted a micro-blog message from a Wenzhou entrepreneur not long ago. He said that the textile and garment industry will only move forward, and better and better approach to the essence. It is necessary to return to services, return to the origin of product development, and return to standardize the continuous improvement of operational competitiveness, which is the direction of industrial development.

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