"Docking Meeting" Has Become The Trend Of Textile Industry Cooperation.

At the recent meeting on chemical fiber and knitted knitting, the state Spin Li Binhong, director of product development center, told a successful project she participated in, emphasizing the non competitive relationship between the participants at that time.

Generally speaking, cooperation between two different industries is always more effective and lasting than cooperation from the same industry. This is the reason why the "docking meeting" is popular in the textile industry recently. It is also the internal motivation for the emergence of various alliances such as the Tianzhu industry alliance and ramie industrial technology innovation alliance.

Because of its inherent competitiveness, the traditional strategic alliance is unable to avoid the difficulties of learning competition, opportunistic behavior and higher cost, resulting in a very high failure rate. A large number of studies show that the failure rate of the alliance is as high as 80%. The high failure rate of a cooperative alliance is determined by its inherent competitiveness.

At present, the main idea of solving this problem is to avoid effective alliance governance structure to avoid alliance rupture. However, since cooperative alliance is essentially an incomplete contract, it is almost impossible to design a perfect governance structure, which makes it difficult for traditional competitive alliances to go far. Non competitive cooperative alliances can solve this problem to a certain extent.

Non competitive cooperative alliances circumvent the learning competition through grafting of unrelated industries. The integration of individual interests and public interests eliminates opportunistic behavior. The nonlinear integration of idle resources between the two sides achieves zero cost under high yield, thus solving the fundamental problem of traditional strategic alliance, namely, the weakening of competition for cooperative members.

There has been a successful precedent in establishing non cooperative relations. Nike is the world's leading sports brand, while Apple Corp is a computer and consumer electronics manufacturer. In May 23, 2006, in New York, Nike and Apple Corp announced that the two sides have launched an innovative Nike+iPod product, the first to combine sports with the world of music.

The first product developed by the two companies is the Nike+iPod sports component. This is a set of Nike sports. shoes The wireless system that carries on the dialogue with iPod brings new and best running and exercise experience to people.

The built-in sensor of Nike's new sneaker Nike+Plus can be connected with the infinite receiver of iPod music player, so that when iPod plays music, it will send out some information hints, tell runners to run and speed, and record data on running time, distance and heat consumption, etc. these records can be analyzed by Nike's special website to help runners to make relevant training plans.

Through cooperation, Nike and Apple Corp have launched innovative products, and the two companies have undoubtedly shared more common customers, achieving a win-win situation in product development and market performance.

At present, the docking activities between trade associations cater to the trend of non competitive cooperation. Knitting industry is an industry that can achieve non competitive cooperation with many industries. The knitting industry can link up with various industries such as cotton spinning, linen spinning, silk, wool spinning, chemical fiber and so on, and realize non competitive cooperation.

This activity has been applied to the practice of China's knitting industry for many times, and has achieved great results. It has not only been welcomed by knitting enterprises, but also has been recognized by upstream enterprises.

"I think the alliance without terminal is incomplete. Textile industry Alliance must have terminal product enterprises to join. The alliance with terminal can be longer, and the alliance effect can be better played out. Jinhui, chairman of Suzhou new fiber materials Co., Ltd., Tan Hui, represents the understanding of some upstream enterprises. This aspiration reflects the expectation of upstream enterprises for non competitive cooperation with downstream enterprises.