Successful Example Of Integrated Marketing: Fuanna Home Textiles Won The Gold Medal Of Advertising Marketing Communication.

With the approval of the State Administration for Industry and commerce, the advertising award of the China advertising the Great Wall prize sponsored by the China Advertising Association 2012 has been announced in Tianjin. It is understood that this is the annual selection of the highest level in the advertising field of the Chinese advertising industry, and the annual recognition of the brand and advertising leaders.

Fuanna relied on "2012 autumn and winter wedding"

The success of the integrated marketing program of the press conference on "fashion trends and China's wedding change history and Culture Forum" was awarded the "2012 China advertising the Great Wall prize, advertiser award, marketing communication Gold Award", and became the only enterprise in the home textile industry to win the honor.

In terms of product R & D and design, fuanna constantly broke through, subverted the tradition, guided the market consumption with Jobs's innovative ability. Its 2012 wedding home textiles new product took the cultural axis of "the history of Chinese wedding change" in the market promotion, integrated the media platform, and presented the products and brand culture of fuanna products to the public in all directions.

It is understood that the current wedding market home textile products are diverse and contending, but there are serious homogenization problems both in design and in technology.

Against this background, fuanna's "2012 autumn and winter wedding home textile fashion trend conference" and the "cultural change forum of Chinese wedding history" have injected products into the blood of culture, so that culture can help product innovation and create a new path in the road of homogenization competition.

In the cultural forum of "the history of Chinese wedding changes", Lin Guofang, chairman of Fuan Anna, said that fuanna's 2012 autumn and winter wedding products had been put into the Shanghai market before the forum was held and received the recognition and affirmation of consumers.

The marketing of fuanna has been successfully presented, which depends on the subversion and innovation of its products, which has led to the needs of consumers and created their needs.

From the perspective of brand building, on the one hand,

New products have broken the pattern of hometowns and big red wedding home textiles, which not only caters to the mentality of the 80 and 90's newlyweds in pursuit of fashion and personality, but also looks at couples who have been married for many years and pay attention to their quality of life and have corresponding consumption ability; on the other hand, the cultural forum of "the history of Chinese wedding changes", Li Dangqi, former director of Tsinghua University Academy of Fine Arts, director of the national folk literature and art development center of the Ministry of culture, Li Song, President of the China Textile Association, and the top experts of the national special allowance recipients and Lu Xun literature prize judge Wang Jian, have also promoted the construction of fuanna's brand image to the height of industry and social culture, so that the cultural connotation of "art home textiles" has been better rooted in the hearts of the people. Autumn and winter wedding

The successful launch of the "fuanna 2012 autumn and winter wedding fashion trend conference and the Chinese wedding History Forum" is unique in the eyes of the industry. It also marks the innovation of the home textile industry to a higher level -- from product, quality, technology, technology and other aspects of innovation to the prospect and anticipation of home textile culture, trends and trends.

The award of the 2012 China advertising the Great Wall prize gold medal for marketing communication is highly recognized by the industry for fuanna's brand marketing and construction, and is also an inspiration and encouragement for Fu Anna's brand strategy deployment in recent years.

With profound cultural and artistic accumulation and innovative spirit of innovation, Fu Anna stepped out of a sustainable development based on insight into the market and future lifestyle.

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