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    After The "Nike" Ticket Incident, Chinese People Should Be Vigilant Against Foreign Brands.

    2012/11/3 10:09:00 17

    NikeForeign BrandChina Market

    Over the years, too many people have been fed up with Chinese goods and are particularly partial to foreign brands.

    It is sad to see that after polished eyes, there are too many foreign brands. They are also doing scandals and deceiving the Chinese.


    Recently, a foreign brand got a slap in the face.

    This enterprise is famous.

    Nike

    Sports company, its same basketball.

    shoes

    Not only the price is higher than 500 yuan abroad, but also the double gasket sold abroad has become a single air cushion in China.

    This time, the industry and Commerce Department did not give this foreign brand face any more, leaving a ticket of 4 million 870 thousand yuan.

    This has won applause from countless consumers.

    Because this is the first ticket for the implementation of "double standards" by foreign brands in the Chinese market. People hope that this case can become an example and create a new situation of boycotting the "double standard" of foreign brands.


    This is because too many foreign brands are entering.

    Chinese Market

    Immediately after the "change of face", thick and thin inside the "double standards".

    Of course, this "double standard" means that the "European and American version" is far higher than the "mainland Chinese version", which has a specific "identity discrimination" for Chinese consumers in the quality, configuration, service and time of the market.

    For example, many so-called luxury brands have been exposed to quality problems abroad and are sold as usual in China. The differential discrimination between automobile after-sales service and warranty period has hurt the hearts of too many Chinese owners, and even the recall of problem cars in China is slower than that in the international market.

    To restore the fairness and justice behind all this, the tickets thrown to foreign brands will surely fly like snowflakes; there should be too many compensation to return to the pockets of Chinese consumers.


    Unfortunately, what we are seeing now is just the first ticket posted on Nike's face.

    More foreign brands making the same mistake are still at peace and are still comfortable.

    some

    Foreign brands

    Unscrupulous, even shameless.

    However, the preference of Chinese consumers to foreign brands has also reached the limit.

    Even if we see the ugly side of foreign brands, we will hold the mindset of "two evils" and stubbornly choose foreign brands.

    In this regard, the board can not always hit the unhealthy mental health of consumers.

    Think of the number of families that have suffered from domestic infant milk powder, but also understand that domestic products are not self reliant, and foreign brands have such a helpless reality.


    Faced with the problem of domestic products, consumer rights are often no way to go nowhere. The melamine incident in the past so long, the relevant compensation still can not really return to consumers' hands, is not the best expression of the lack of consumers' right to speak?


    Compared with domestic products, consumers will be more difficult to safeguard their rights against foreign brands.

    You know, some local governments attract foreign investment and bait them to foreign brands, which means "super national treatment".

    Moreover, the supervision of these foreign brands is extraordinarily loose.

    A businessman can't afford to lose money early, and he will have a loophole. Behind the production of the "China standard", the businessman will save huge costs and get huge profits.


    In addition, the firepower performance of the "double standard" legal weapon is very different from that of the domestic and foreign countries. Judging from the disciplinary strength, many times it is entirely the difference of the power between the shotgun and the foreign gun.

    All these make the big cat change tiger, turn around and bite the master again.


    Changing the "super national treatment" of foreign brands, improving the relevant legal system and realizing the integration with the international community are going on for a long, long time.

    When we analyze these institutional measures, we often forget the most essential problems. To maximize the realization of consumers' public interests, we must maximize the satisfaction of the realization of public discourse.


    It is very difficult for Chinese consumers without discourse power to get rid of the fate of "injustice" in front of foreign brands.

    Foreign brands are exposing the ugly and terrible phenomenon of "devil come", which is actually the result of our market order losing fair competition and the rule of law, and in the condition of regulatory failure.


    To resist the unreasonable phenomenon of "double standards" of foreign brands, we need to face the plight of imperfect systems, government regulation and law enforcement failures. All of these, in the final analysis, depend on the right of public discourse.

    The test is also the current level of democracy, rule of law and civilization, and the speed of progress.


    Because of how big and fast the progress is, how fast and how fast the consumers' right to speak is raised.

    To a certain extent, the "double standard" of foreign brands will naturally collapse.

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