Clothing Management Skills: Purchase Experience

　　 Clothing purchase The experience is the most important for every operator. If you grasp the purchase, you will be half the battle. I think 80% of our experience is on the stock market. Let me give you a simple example: "for example, when we buy a product, we will see a product that you think will sell well, and that will definitely be the clothing of fire." I think there are usually three choices at this time, and these three choices also indicate how much experience you have, whether it is a rookie or a shrimp. "

Get the goods right away. (this shows that you are a junior rookie. In China's market, counterfeiting is the most characteristic of China. No matter which brand name, as long as the style is good, the sales volume is good, then will certainly be able to find the counterfeit, therefore is called the rookie, because you do not have three goods. Three goods, and then find the lowest price of the purchase. (you can find the lowest price that you have some experience, you can get rid of the rookie level, but you are still a young child. Many things are the same, but the quality will be different. You forget that there is another saying: "one penny, one piece of goods". If you don't get into the most expensive one, you will not enter the cheapest one, but the highest cost performance! (this is the prawn grade. When you reach this level, I believe your business will be good. At the same time, I believe you have loved this industry very much. Only those who really work hard will achieve this level. This level requires you to have a pair of eyesight, you can see the quality of the product, you can know what the fabric is. There is too little that can be done. The quality of clothing business is directly proportional to your intentions. Why do some people make money by doing business and others lose money?

I don't believe that you put all your enthusiasm and thoughts into your business and take what you are doing now. Clothing business As a career of your life, your business will lose money. I absolutely don't believe it. Material and ability to build such an information system. Therefore, in addition to standardizing the activities of all subjects, including the government itself, the government must provide the infrastructure for such an information system. Of course, this kind of construction is based on various industries, and requires a large number of historical sales data of various industries. Database marketing refers to the collection and accumulation of information from suppliers and consumers, and after analysis, the behaviors of suppliers and consumers are analyzed, and the products are accurately positioned and effective marketing plans are formulated. Under the condition of economic globalization, the integration of the entire marketing channel can use the Internet. I want to do a test here to see how much you have spent on the underwear industry. Pick up the socks in your store at random and see if you can touch the cotton content of your socks.

No need to tell you the exact number, you just need to identify which brand. clothing Which contains more cotton and less cotton? Customers are also used to buying and consuming in large supermarkets, which makes the terminal's strength in the whole channel stronger. It is impossible for an enterprise to control it, and it often has to respect it for three points. Even in the same period, the acceptance of different products in the clothing market will also lead to changes in the channel strength of the industry and commerce. Those who do not care can not feel it. Only those who use dim sum can feel it only on their feet. Only those who genuinely work hard can feel it.