Replenishment Skills In Clothing Stores

each couture In fact, the owner of the clothing store is a small buyer. The owner should plan the clothing store as a whole to make a successful profit. In the process of store operation, in addition to the skill of selecting goods, replenishment is also a very important profit basis. There is a formula about replenishment that is very simple and easy to use for reference. Here we introduce it to the readers.

The first step is to collect several main basic values, first count the cumulative sales quantity (since the date of delivery), then calculate the inventory quantity (store+central warehouse), and count the OTC date. The second step is to calculate the number of sales weeks based on the OTC listing date, that is, the number of weeks that the goods have been sold on the OTC market so far, and then divide the cumulative sales volume by the sales week, so as to calculate the average weekly sales volume of the goods. Step 3: Divide the inventory quantity by the average weekly sales quantity to get the remaining inventory sales week. The remaining inventory sales week value indicates how many weeks the remaining inventory can be sold. With the weekly sales value of the remaining inventory as a reference, it is easy to analyze whether replenishment is needed, how many quantities of goods need to be replenished, and whether it is timely to add orders according to the replenishment speed of the factory or supplier.

Many clothing store owners rely on their feelings in purchasing and replenishment. Because clothing stores have very high requirements for the health of cash flow, if blind replenishment causes inventory, it is bound to cause pressure on the operation of clothing stores. Therefore, it is very important for clothing store owners to do a good job in data analysis. It should be noted that the initial sales of new products are often unstable. Generally, on the premise of seasonality, the best time to observe sales and decide whether to supplement orders should be 2 weeks after the launch of new products. The values reflected in this time period will tend to be stable and representative. If there is no influence of other factors, the data can be used as a reference for replenishment.

　　 clothing The same is true of business. People who come to buy jewelry in ordinary days live relatively well. Their shopping characteristics are to buy whatever they want. As long as they like it, they mainly do business with these people in the off-season. Therefore, it is very important to keep new models coming into the market every week. Of course, you should carefully select the replenishment. The sales volume in the off-season decreased, and the purchase of goods decreased relatively; A common mistake made by a franchisee is to reduce the purchase volume by reducing the purchase frequency. The peak season is weekly purchase, and the off-season is changed to half month purchase; It seems reasonable, but in fact it is totally wrong. There are new products every week, which is the most fundamental requirement of the clothing business. The reason for the decline in business in the off-season is that the purchasing power of ordinary people has declined, but that of the rich has not. The off season is mainly for the rich, while the peak season is for everyone to do business together. In the off-season, reduce the purchase volume, but never reduce the purchase frequency.

The peak season is the happiest time for franchisees. How to deal with the peak season? There are also four words: "great strides and meteors". Shortages are the most feared in peak seasons. It is not the headquarters' shortage, but the franchisees' insufficient replenishment; Under the requirement of replenishment frequency at least once a week, increase the amount of replenishment each time; Those who come in the off-season are afraid of overstocking and dare not replenish, which will lose the good opportunity to make money; The peak season is a season for everyone to do business and sell everything. A common rule is: after the off-season, we dare not replenish the goods in the peak season, and after the peak season, the off-season is disorderly replenishment How to change seasons correctly? Seasonal commodities are sold explosively. When they are good, they sell a lot every day. When they are not good, no one wants to reduce the price. Seasonal commodities are most afraid of overstocking; If the operation is wrong, what you gain ahead is what you lose later. In short: off-season - small step fast, peak season - big step meteor, change of season - go first is fast.