Under The Lining Electricity Supplier Low Price Promotion Line, The Distributor Is Forced To Close The Shop.

Recently, the campus agent recruitment was launched. Its purpose is to further spread the consumer group to the post-90s student group, and at the same time to drive the sales data of the official website at a low price, but it has caused some two or three line market distributors' dissatisfaction.

"Most of the regional distributors are close to 40 percent off, and now the Lining official website gives students 45% off or even lower supply price."

According to a Lining distributor from Shandong to the billion state power network, because the discount and selling price of the online channel is lower than the distributor's purchase price, the distributors' survival pressure is aggravated, so they have to close some of the offline stores.

The distributor's purchase price is not equal to the online promotion price.

The merchant said that with Lining

The increasing emphasis on its online and offline trade-offs has touched the interests of some of the entity operators, especially for distributors who have fallen to three tier cities or even three line cities.

According to Lining's sales system, it can be divided into two levels: distributors and distributors. The distributors take the goods directly from the Lining factory and take charge of the second tier cities.

Business, and then from distributors to three line to three line below the market supply, the development of distributors.

"Usually, the ex factory price of Lining products can be controlled below 60 percent off, and the dealer 55% off takes the goods and discounts them in the distributor, depending on the size and sales."

The above businesses revealed that the distribution and discounts in Shandong ranged from 5.2 to 41% off in the year 2012. Since they are big customers in the province, the average annual discount can reach about 47% off. "As for most of the other distributors, they are all supplied by 40 percent off."

In contrast, Lining's e-commerce channel is based on the way of consignment, directly through the top dealers to get goods, can get lower purchase price and price.

In addition, a series of promotional schemes adopted by Lining electric providers in the second half of this year have intensified the conflict.

Billion state power network found that Lining's official website has begun to comb the membership system in an all-round way. Under the condition of unconditional admission, the whole network can enjoy preferential treatment, while the original members are directly promoted to a higher level, directly participating in the highest 45% off discount.