Promotional Skills Of Down Jacket

Most of the down market clothes listed in this year are mainly brand names, but they are still coexisting with new and old brands.

In order to seize the market, each department began a series of discounts, coupons and so on when the down jacket went public.

Activities, and even more to upgrade the down jacket war.

Therefore, the sales of down jacket this year will be more intense than in previous years.

For the ordinary people, it is more affordable: they can buy the down garment that is better than the previous year with less than last year's price.

The common methods of down jacket war are advertising warfare, concept warfare, and price war.

Among them, some of the concept wars are good for goose down, some are eiderdown, goose feather is light, warmth retention is good, duck down is good, no smell.

According to the prediction of relevant departments, the market price war of down garment is inevitable again this year.

The reason is: this year, the manufacturers that join the down garment market competition have increased, and there are too many grub. In order to win consumers, the price advantage is the brand that all the manufacturers want to play first. Seeing that the down jacket Market is hot, nowadays, many small and small clothes processing down garments have emerged in the streets and alleys in Shijiazhuang. They have produced a sign of only 100 yuan for Down garments, such a low price of the small shops, and the high price down garments of the big down garments manufacturers. How long can they resist? The price war of the Shijiazhuang down jacket has been on the verge of attack.

The down clothing market is basically monopolized by domestic brands. The price of each piece is about 200 - 600 yuan. The main market in the north and North China is the top three in North China.

Judging from the trend of international winter clothing, the design tends to be more natural under the premise of environmental protection.

Focusing on some major festivals in the second half of the year (such as student opening, teachers' day, Chung Yeung Festival, Christmas, new year's day, Spring Festival, Valentine's day, etc.), we vigorously use event marketing to attract the attention of the public and the mass media, resulting in news dissemination, and thus nurture the news of the year, so as to cultivate the students in the September.

Affinity.

This public relations campaign can be used to avoid the first round of down jacket war, advertising competition, that is, flank competition.

The market and the way of direct selling by manufacturers can cater for the way of direct selling of many famous brand manufacturers this year. Secondly, we should save some circulation links in the sales channel and let the funds out to consumers, so as to cater for the next round of down jacket war, the price war, which is about to start this year.

Promotion time selection is timely, and it may become the first brand of the annual price war on feather clothing. At that time, the news media can publicize "small brands, big initiatives", so as to attract eyeballs, further expand the brand awareness, and supplement the event marketing of A, so as to enhance the brand reputation.

In the process of direct selling, the hard advertisements are coming into full play. All kinds of activities such as sending warmth to the countryside are fully blooming in the main target market, and cooperate with price promotions, thus causing people to queue up for the "look for the edge" down jacket.

During the activity, the news media were invited to pay attention to the two news dissemination.

3~5 counties (cities) with the largest demand, the strongest purchasing power and the lowest penetration rate of the down coat were selected for promotion.

In the selected 3~5 counties (cities), the key towns and villages should be selected as the focal points for promotion, and the rest of the market should only be promoted in the county towns.

The allocation of funds is distributed according to the principle of 2:8 (that is, 20% of the key markets occupy 80% of the promotional funds, while the remaining 80% occupy 20% of the promotional funds).

Old exchange is not necessarily old.

In order to buy new down garments, they can also buy down garments for winter clothing such as old cotton padded clothes, cotton trousers or quilts.

The obsolete winter products from manufacturers are used to donate to disaster areas or poor mountainous areas.

The news media and other relevant departments are invited to pay attention and support to the three news dissemination.