"New York International Fashion Week" Permanently Settled In Chengdu

Yesterday, Gao Jie, chairman of Chengdu Fashion International Fashion Co., Ltd. announced that the "New York International Fashion Week" was permanently settled in Chengdu.

On October 13th - 18, the first Chengdu New York international high fashion week will be opened in Jinjiang District Renheng Plaza. The fashion week will hold the 20 spring and summer fashion conferences, the international jewelry summit and other activities.

This is the international fashion event with the largest scale, the most influential and the highest brand in Western China.

The brand enters China, the Chinese designer brand moves towards the international market the two way platform.

Why does the New York International Fashion Week choose Chengdu? What will it bring to Chengdu? Yesterday, our reporter interviewed Gao Jie.

Because Chengdu represents the western market.

Chengdu Excellent International Fashion Co., Ltd. is a cooperative unit of New York international high fashion week. The chairman Gao Jie took it to Chengdu to settle down.

"When we propose to hold in China

When the other side preferred Shanghai, Beijing, Hangzhou and other cities, we proposed Chengdu, but 90% of them did not know, and the remaining 10% knew about the city from the New York Times report.

Gao Jie said, "we have prepared a lot of materials to tell them what kind of city it is. Chengdu is an international and highly modern city. International brands are gathering, and Chengdu has high potential for high-end consumption growth. It is expected to surpass that of North Canton. For example, Cartire's sales in Chengdu in 2010 ranked first in the country. The LV Chengdu flagship store has the highest turnover in the world on the first day; Chengdu represents the western market, with Chengdu as the core consumer market, with a large population base, high consumption and fast growth, and a good market base; western fashion culture is just beginning; through Chengdu and New York International High Fashion Week activities, more consumers can understand the fashion culture; creative design is the advantage of Chengdu, and there are many famous artists here.

Through these aspects, they finally touched them, and fashion week finally arrived in Chengdu.

True internationalization

20 international brands enter China for the first time

"Chengdu New York international high fashion week will be held in Jinjiang District every year, two times in 1 years, namely spring and summer fashion show and autumn and winter fashion show. They are all first-ever fashion new products, synchronized with the international fashion week."

Gao Jie told reporters that the positioning of China's fashion week is different.

Zhou is a first-line brand, followed by an international mode, that is, people who see show are mainly buyers and media; and designers attending the Chengdu New York international fashion week are selected from the New York international fashion week, so they are truly international fashion week.

It is reported that during the first Chengdu New York international fashion week, 20 fashion shows will be held. Half of the 20 foreign brands released are international first-line brands, and some of them are the top fashion brands that have emerged in recent years. They are the first time to enter the Chinese market.

The reporter understands that unlike the Fashion Week held in New York, the forum will also be held in this fashion week to provide a platform for communication instead of simply watching shows and deals.

Towards the international market

International fashion week and local collision

"New York international high fashion week is located in Chengdu. This will be a two-way platform for international designer brands to enter China and Chinese designer brands to enter the international market."

Gao Jie told reporters.

"For local designers, this will open the eyes of Chinese designers, see the trend of the world, stimulate the original design and development of local designers, and make it easier to cooperate with foreign Brand Company to enter the international market."

Gao Jie said that we will also work with Sichuan Normal University to train students in fashion design and jewelry design to store local designers.

It is reported that next year's Chengdu New York international fashion week will have more brands, especially considering Chengdu women.

The advantage of the company is to prepare more women's shoes to cooperate with the local brand.

"Our ultimate goal is to provide opportunities for China's consumer market through many fashion week, pplant New York's industrial chain, take root, and integrate with local elements in Chengdu.

Industrial Park. "

Gao Jie revealed that it will provide a platform for local distribution, franchised and channel providers so that they can access these international brands locally.