China Textile Business Circle Pushing Textile Online

China textile business circle will push forward " Spin Online travel "as an important means of upgrading.

The launch of the online store is now in full swing. Two years ago, the textile business circle of the water business platform will push the "textile online" as an important means of upgrading. Under the vision of uniting and attacking, developing brand and property rights, many street workshops have entered the specialized markets such as Zhujiang International Textile City, Guangzhou joint trading Park and so on. Liao Haifei, deputy general manager of Zhujiang International Textile City operation company, recently received an exclusive interview with Nandu. He said that the China textile business circle has been fully rolled out in terms of order production, trade and Exhibition procurement and "point to point" cooperation in protecting property rights.

The author also visited the business circle and found that all the enterprises in the textile industry were proficient in Internet marketing and professional design, and connected with the high and low ends of "Smiling Curve". Many bosses and merchants told me that the traditional spot trading can not be done for another ten years, and needs to be e-business. But they called out, "professional company training and guidance is needed."

"Street workshop" marching into Textile City

Under the promotion of the Guangdong provincial government's "Guang Huo online" expansion marketing mode and promotion of steady growth, ten companies Online retailers Platforms, hundreds of online shopping centers, thousands of stores and tens of thousands of business enterprises are undergoing transformation and upgrading in a raging fire to promote sales. The textile industry, which has been making low-end manufacturing and processing for a long time, is also carrying out the "online textile industry". With the full laying of e-commerce platform and information system, we can get rid of the disadvantages of "heavy production and light circulation", and make up for the short board that restricts the transformation and upgrading of Guangdong's industry.

As the largest textile raw material distributing center in China, the textile business circle of Zhongda textile industry occupies a pivotal position in the world textile industry, and is also a leader in the transformation and upgrading of Guangdong's traditional industries. From the end of last century to the end of 80s, the business circle has developed into a large professional market business circle with more than 40 professional markets, more than 15000 berths, and an annual turnover of more than 30 billion yuan. With the opening of Zhujiang International Textile City and Guangzhou joint trading park this year, the business area of business circle surpasses Zhejiang Keqiao, becoming Asia's largest textile business circle.

Recently, I visited Zhongda textile business circle and Pearl River International Textile City. Under the guidance of the bright position signs, many businessmen have been very skillful in operating the network information base. The design department of Zhujiang textile city is packed, and product development and brand promotion have attracted much attention.

It has to be mentioned that a large number of street workshops like "ah Ching Bu Xing" still exist in large numbers. Compared with other emerging modern specialized markets, these businesses lack product development, testing, information dissemination, brand promotion and so on, and the industry chain is not perfect. Through random interviews in Nandu, many businessmen have a very clear mind. brand There is little interest in operation and transformation and upgrading.