Market Competition Is Too Intense. Large Fashion Groups Monopolize The Market.

There are more than 40 designers of men's wear series in New York fashion week this year. Are these designers good or bad? But what changes can they bring to their show in the end?

In today's

In the fashion market dominated by large fashion groups, can fashion designers like Todd Snyder, Richard Chai, Robert Geller, Patrik Ervell, Antonio Azzuolo, Timo, and so on really occupy a place in the fashion industry through a fashion show? The fact is that they are not much more prominent than being recognized by some people in the industry or entering some characteristic boutiques.

Designer John Varvatos said: "the market still welcomes new ideas and ideas, but the market competition is really fierce now. There are too many new people in the fashion industry and fewer opportunities, which is very difficult for them."

In the men's wear market, Tom Ford, Thom Browne, Rag&Bone are the only ones that can really stand up, while others such as Michael Bastian, Steven Alan, Band of, Rag&Bone, and so on can only be regarded as second tier brands.

But the question now is whether anyone can be qualified for the brand successors of Ralph Lauren, Calvin Klein (micro-blog), Tommy Hilfiger (micro-blog) and so on. At present, there seems to be no suitable person to appear.

Tom Kalenderian, vice president of Barneys New York, explained that when Ralph Lauren and Giorgio Armani (micro-blog) began to enter men's clothing industry, there was no concept of designer at that time, and the market was very unique at that time, and the emergence of these designers was in line with market demand.

But now the big retailers have fully attracted the attention of consumers and independent.

Without the past luster and the supply of capital chain, if Zara, Topman, H&M, Uniqlo, J.Crew, Joe Fresh and other brands can buy clothes that imitate designer's work, then how much space can independent designers have? Simon Spurr, Adam Kimmel, and other brands are going to close down only in a short time on the market. For them, competition with large retail groups is absolutely impossible.