Affected By The Economic Situation, Brand Autumn Clothing Prices Are Generally Lower Than Last Year.

The hot summer is fading away, and the clothing counters of the major shopping centers have been occupied by new autumn and winter new products. Reporters visited various shopping malls and stores in Chunxi Road business district, and found that many brand clothing including Zara and Metersbonwe were generally three to 40% lower than the same grade and grade mark of last year, while the old ones in spring and summer were sold in the promotion area and sold at a discount rate of 50 percent off or even lower.

According to the analysis of the industry, the price of new clothes is not rising or falling, which is mainly affected by the economic downturn. Most clothing brands have declined compared with last year's sales, causing serious backlog of manufacturers and wholesalers.

　　 Brand autumn clothing prices are generally lower than last year

At the Metersbonwe store in Chunxi Road, the new autumn dress has been placed in the prominent position of the store. In the men's wear area on the first floor, the reporter randomly picked up a new man's long sleeved shirt and saw that the price was 159 yuan. A salesperson introduced to the reporter: "this style probably sold 179 yuan to 199 yuan last year. This year, most of our new products are cheaper than last year".

Subsequently, the reporter came to the store's two floor women's clothing area, a new long sleeved coat priced at 299 yuan, it is understood that this kind of coat last year's general selling price is 300 to 400 yuan. The saleswoman in the women's clothing area said that the new style of autumn clothes that had just been listed this year is even more elaborate in its workmanship, but the price is generally lower than that of last year, especially some basic funds. The clerk also added that some of the new prices were basically unchanged from last year. "After all, prices can't go down much."

The same situation also appeared in Chengdu, Semir, JEANSWEST and other brand stores, the newly installed autumn dress discount from 40 percent off to 12% off, the promotion efforts are quite large. Of course, some clothing brands have not been included in the frenzy of price cuts, such as only, KAMA and other brands. In the KAMA store, the price of new autumn products remained unchanged last year, and the salesperson said, "now the costumes are rising, and KAMA is not good enough to raise prices."

　　 Zara price cut is obvious.

Compared with Metersbonwe, Zara The price range of new products is even better. In the Zara store on the first floor of Ito's hall, a new female outfit priced at 499 yuan, while the same style sold 699 yuan last year. Last year, the price of 899 yuan jacket, this year's similar new price 699 yuan. In addition, a leather lady's carry bag, the tag on the tag is 999 yuan, the price tag can see that the original price of this bag is 1129 yuan.

In the Zara children's wear area, new autumn clothes have also been reduced to varying degrees. A basic model of children's long sleeved autumn clothes has even dropped to 60 yuan. Zara store clerk told reporters that this is the first time since Zara shop opened in 2010, and the price of goods sold in the store was determined by the company. According to the reporter's understanding, Zara stores in Shanghai and Guangzhou have also seen a substantial reduction in new products.

　　 Industry: price reduction is affected by the economic situation

An industry analyst believes that under normal circumstances, the domestic clothing brand production and sales ratio is around 60%. Stock The pressure is more serious, and brands like Zara can generally maintain a sales ratio of 85%. If Zara is added to the price cut, it may be that the consumption power of Chinese residents on clothing is not as high as expected.

A dealer engaged in brand clothing agency for many years said that this was mainly due to the continued economic downturn, the confusion of the market brand and the large competition. Most of the clothing brands declined this year compared with last year's sales. This led to serious inventory backlog for manufacturers and wholesalers. In addition, as prices rose, the cost of clothing and housing rents increased the cost of clothing, but the corresponding prices of finished products could not go up. The dealer said that the number of new clothing brands he represented this year was also one to 20% lower than in previous years. "We haven't made enough money, we haven't got enough money, how we can get the price to go, we can keep the basic business going."

But some dealers said: it may also be because the season is not yet in the autumn season. The price reduction of clothes is just a preheating of new products, which is a bridge for the next stage of sales.