Hebei Farmers Sell Cashmere Online

After driving for more than 5 hours from Beijing, I went to a village called Xingtai East Village in Xingtai, Qinghe County.

The village is not bustling, and the farmers' houses are scattered along the narrow path.

But don't be surprised if you want to see a young man with a dust on his hair and drive a Buick car.

Because almost every villager here is a "boss".

It is the earliest of the more than 400 families in this village that has led us to make use of the Internet to create wealth.

"I used to like BMW, but now I like Cadillac."

After buying 3 cars, Liu Yuguo is going to buy another 500 thousand yuan car this year.

He had been doing this for 16 years.

Business can not even afford a Charlie.

Although only graduated from junior high school, and did not know any skills of online shop, it was once known as the "most favorite rookie" by the buyers. But now, Liu Yuguo, 32, has been selected as the outstanding local entrepreneurial youth.

Seeing Liu Yuguo, he found that he was more particular than the village people -- a pretty shirt, a perfume on the side of the computer, and his 10 yuan "gold card".

Liu Yuguo admitted that he had to spend more than 1000 yuan on his box of business cards, but it seemed to him to be worth it.

He said, "before passing the business card, people sometimes throw it away without looking at it, so later they printed all kinds of business cards when they got rich." golden card "is the most effective way for small business people.

First, people who accept business cards do not throw away such expensive business cards at will. Two, it is a symbol of identity and easy to get the trust of partners.

From the age of 16, Liu Yuguo, who began to make social contacts and cashmere textiles, has now concluded many pactions.

From 20 thousand yuan a year to earning millions of dollars every year, the change came from the end of 2007.

With the encouragement of his uncle, Liu Yuguo tried to sell his own cashmere trousers on Taobao.

In fact, before "touches the net", Liu Yuguo's earnings were not good.

In 1997, Liu Yuguo opened a cashmere sweater boutique as a sales agent in a department store. He did not expect that the $about 200000 saved by hard work was deceived by his trusted friend.

After that, Liu Yuguo returned to Qinghe to start his business again. By 2007, Liu Yuguo's cashmere processing plant already had more than 20 employees.

But because they produce low value-added products, excluding daily expenses, they earn only ten thousand or twenty thousand yuan a year.

Just then, Liu Yuguo's uncle saw others making money online, so he encouraged him to open a shop on the Internet.

With a try, Liu Yuguo borrowed a digital camera and took some simple photos to put on the Internet.

Unexpectedly, it opened on the first day.

"It sold 435 yuan that day."

Liu Yuguo now clearly remembers that "online pactions saved the cost of middlemen, and profits increased a lot at a time, and earned more than 200 yuan on that day."

This greatly stimulated his enthusiasm. After a year, the turnover of Liu Yuguo's shop has exceeded that of the physical store.

There are many people who look at it, but few people buy it.

More than a year ago, Liu Yuguo found that although his store had a high daily browsing volume, the volume of pactions was not high.

A friend's words woke up the clever young man.

A friend said, "you can only make cashmere thread, so that you can become the first in a professional field. This can bring a lot of popularity."

Liu Yuguo first adjusted the product catalog of the web page and concentrated the main business on the cashmere line.

After seeing the effect, he adjusted his factory and gave all the machines to produce cashmere trousers to his relatives.

"After the adjustment was completed in 2008, if I searched cashmere line on Taobao, 8 of the 10 pictures came from my shop, because there were too few shops specializing in cashmere line online.

In this way, people who want to buy cashmere line will find my store after a search, and the volume of pactions will increase very quickly.

Liu Yuguo proudly spoke about his decision at that time.

After more than 10 years of trading, they didn't buy a car. After two years, the shop actually bought 3 cars.

The villagers began to wonder why he could open the shop and why he could not open it. In this way, the village of East High Village in Qinghe County unexpectedly led by Liu Yuguo became a veritable "Taobao" village.

Taobao, eBay and patting have become the villager's position.

Qinghe County is the largest cashmere spinning base in China.

Here, every household is doing cashmere processing or OEM business.

Although there are such enterprises as Qinghe County Hongye cashmere to supply large brands such as LV and PRADA, most of them are small workshops for simple processing or OEM business. A farmer is a small workshop.

The collection of wool is processed here and sold to the whole country as a fixed mode. However, the middle layer of filtration makes the villagers here not rich.

No one has thought that the Internet has changed the development model for many years.

"The profit from a previous carton of goods is 500 yuan, and now the profit of the network can reach at least two thousand or three thousand yuan."

According to the staff members of the Qinghe County county Party committee, 400 villagers in the east Gao Zhuang village registered more than 400 brands, with an annual sales volume of more than 1 million yuan reaching more than 20.

According to Liu Yuguo, he has received several small disciples.

From the sales volume of only twenty thousand or thirty thousand yuan to 300 thousand yuan to more than 10 million yuan, Liu Yuguo's online shop has been leaped on the cashmere line. It took only two years to achieve leaping development.

Under his guidance, every family in east Gao Zhuang opened shop to create wealth.

Throwing money for the sake of popularity

In fact, before Liu Yu Guo, some villagers sold cashmere products online, but their scale did not develop.

"Willing to throw money" is Liu Yuguo's success knack.

From November 2007 to second years ago, Liu Yuguo's online trading volume was only twenty thousand or thirty thousand yuan. By 2008, he had achieved about 300000 yuan in turnover, and in 2009, this figure has risen to about 10000000 yuan.

In Liu Yuguo's view, this is not just luck.

First, Liu Yuguo played with others.

Different return slogans - postage.

"Actually, there are very few returns.

So this commitment has increased popularity and credibility after it has been launched.

And most importantly, Liu Yuguo decided to spend money on advertising.

Liu Yuguo, who has just entered the online store, is willing to spend money. In 2009, he spent at least a few hundred thousand dollars in advertising.

For example, he used a promotional tool called "through train" on Taobao, which costs more than 8000 yuan a day at the highest advertising cost, and at least 2000 yuan.

Liu Yuguo said that this kind of input has increased its popularity directly, and it is a booster of tens of millions of yuan in 2009.