Zheng Daheng'S Success

　 Childhood dream of "Mulan joining the army"

"It's a pity that I only went to school for six years because of my poor family background when I was a child." Zheng Chuanjing, 45, does not shy away from his shortcomings.

At the age of eight, Zheng Chuanjing He went to the countryside with his parents and was discriminated against and lived in poverty. When she was a child, she loved to hear the stories of heroines such as Hua Mulan and Mu Guiying. "When I grow up, I want to be the contemporary Hua Mulan and Mu Guiying..." From childhood, she entered this life.

Although he dropped out of school because of poverty, Zheng Chuanjing was unwilling to give up reading. He saved money to buy books when he could not borrow them. After decades of reading, Zheng Chuanjing has developed the habit of not being able to sleep without reading a few pages a day.

　　 From "two dealers" to the boss

Until 1988, Zheng Chuanjing, 25, returned to Shenyang with his parents' implementation of the policy. Without a job and her daughter is young, what to do? She thought of "practicing stall" -- the earliest stall bed was rented in the market near Taiyuan street. At two or three o'clock in the morning, Zheng Chuanjing would rush to the Wuai Market to sell goods.

"At that time, my earliest capital was only 500 yuan, and it was only one‘ "Two road traders" "She said that she knew nothing about the brand, and blindly followed the trend when loading goods. Whatever was popular, it was OK to sell. However, compared with Wuai Market, Taiyuan street market is small in scale and small in volume. Zheng Chuanjing said that after accumulating certain experience, she formally transferred the battlefield from Taiyuan street to Wuai, becoming one of the thousands of stall renters in Wuai Market.

　　 Lay down the train seat

　　 Start a business Every day, Zheng Chuanjing had to get up in the middle of the night and worked for at least 12 hours until the afternoon. In order to save money at the beginning of her business, she went to the south to buy goods, and almost all of them took hard seats. She said that it took several days and nights to get on the train to Guangzhou. Sometimes, in order to be in a hurry and couldn't get a ticket, she had to sleep with a newspaper under her seat. "In summer, the smell under the carriage..."

In the 1980s, she successively went to Shanghai, Jiangsu and Zhejiang to ship the goods. In order to gain the time for the new products to appear on the market, she had to ship the goods to Shenyang by express. Sometimes, in order to fight for the priority of delivery, she would have to compete with those big waisted masters to "race" 100 meter sprint, "get the waybill, I often collapsed to the ground..."

　　 Honesty is the most important thing in business

"The most important thing to do business is to be honest!" Zheng Chuanjing said. Since April 28, 1997, she has entered Wuai clothing city. At this time, her business is quite good, and there are more than one or two hundred stable customers. She said: "because I have integrity, I never cheat customers, and I am a good adviser to customers. I tell them which goods are good to sell and which are not. They take back the goods that are not easy to sell, and I will give them back for good ones."

In this way, in the five love market, a mention of sister Zheng, all customers are impressed. These customers have made money and made a fortune with Zheng Jie. In order to thank Zheng Chuanjing, they go to Wuai Market to find Zheng Jie before the Spring Festival every year, and send the most precious local products to celebrate the new year.

　　 Create your own brand

When she went to Jiangsu, Zhejiang, Fujian and Guangdong, she found that no matter how small the garment factories in the South were making their own brands. Wuai Market is the second largest in China clothing There are few independent brands. Almost all the clothes sold in the market are from southern enterprises. As a result, she decided to purchase the brand and use it for her own use. Zheng Chuanjing fell in love with shuaiheng, who was already well-known in the south at that time.

On July 12, 2005, her Shenyang shuaiheng clothing Trading Co., Ltd. was established; in March 2007, shuaiheng Garment Co., Ltd. laid the foundation in Kangping Textile Industrial Park, introduced the most advanced clothing production line in the world, and imported more than 500 sets of cutting, sewing, ironing and other production equipment from Italy, the United States, France, Germany and Japan, with an annual output of 100000 high-end suits. At present, her fixed assets have exceeded ten million.

"A person's mind is as big as his stage!" Zheng Chuanjing said, sitting in his office. On the wall behind her is a motto: "live forever, strive for more."