The World'S First "NBA Fans' Concept Store"

We have just completed the bold layout of the world's emerging economies in the Southeast Asian market. "World dragging king" Baofeng fashion is now preparing to launch the world's first "NBA fan concept store" officially authorized by NBA (micro-blog).

It can be said that 2012 is

In the great year.

With strong brand strength and perfect channel laying, in the past two months, Baofeng fashion (Stock Code: 01121.HK) has been stationed smoothly in the Southeast Asian market of Philippines, Indonesia, Malaysia, Singapore and other Southeast Asian markets. This is not only the required action of Baofeng fashion in implementing the internationalization strategy, but also the industry has seen the courage and confidence of Baofeng fashion to lead the world trend.

This is also the highlight of Baofeng fashion in the second half of the year, which has attracted much attention and expectation from the official authorization of NBA and the first concept store of NBA fans in the world.

Good market performance, channel and brand building

In the retail market, good market performance is inseparable from strong sales network layout support and enterprise's own brand strength.

It is reported that the "world dragging king" title of the Baofeng fashion, the current product sales outlets covering mainland China, Hongkong, Macao and other places, the product sales point has reached more than 1000.

According to the market survey of frost Sullivan, Baofeng fashion group is ranked first in 2011, China's largest casual footwear exporter and its own brand of fashion shoes in mainland China (including multinational brands) in 2011.

With the popularity and cooperation of NBA, China, NBA Asia, Fashion TV, SWAROVSKI, SpongeBob SquarePants and other world-class brands, Baofeng fashion has become an international fashion shoe shoe carrier with multi brand operation strength.

Layout of four Southeast Asian countries

It is the first stage of the development of Baofeng fashion at the beginning of the year. It is believed that in the next six months, Baofeng fashion will surely take root in the four major economic heavy Trailer / sandals Market in Southeast Asia and set off a new round of market shuffling.

And Southeast Asia's strong market growth potential will also become another engine of Baofeng fashion's performance in 2012, bringing satisfactory returns.

Second half of the year, the world's first "NBA fans concept store"

Since May last year, Baofeng fashion launched a series of NBA theme leisure shoes series, widely loved by consumers, especially NBA fans, and the market reflects well.

In order to further satisfy the passion of China's 300 million basketball players to NBA, Baofeng fashion once again aligned NBA, and launched more in-depth cooperation to launch the world's first NBA fan concept store.

The first two "NBA fans concept store" will be settled in Beijing, China. It was also opened in Beijing Longde Plaza and Wanliu Hualian on September 18th, and officially opened in September 21st.

As the highlight of Baofeng fashion market development in the second half of this year, two "NBA fans concept stores" will serve as a NBA retail model store in Baofeng fashion, which will be promoted in more cities in China in the future.

Break through the traditional retail mode and seize the commanding heights of the market

Baofeng fashion "NBA fans concept store" display provides NBA full range of licensed products, and is the best place for fans to purchase genuine NBA licensed products.

However, "NBA fans' concept store" brings fans more than that.

"NBA fans' concept store" will learn from the style of NBA Fan Gear Shop in the United States to create an American family style NBA basketball culture atmosphere, hoping to bring fans an authentic and intimate experience of American basketball culture.

In addition to a variety of product areas, there is also an interactive experience zone. Fans can first learn about the latest NBA matches in real time and the dynamics of the big stars in the NBA fans' concept store.

At the same time, the "NBA fans concept store" will also be the best platform for all kinds of NBA related events and the face contact between NBA superstars and fans.

Baofeng fashion "NBA fans concept store" has created a new concept of retail mode.

Compared to the traditional retail outlets, the sale itself is just the product itself. Baofeng fashion focuses more on the experience and communication of NBA culture.

With the increasing influence of NBA in China, Chinese fans will no longer be satisfied with NBA events, but need more windows and platforms to release the NBA passion.

Previously, the market is blank, and the opening of NBA fans' concept store just fills the market regret, which will bring surprises to fans outside the stadium. Baofeng fashion will also take advantage of this advantage to seize the new commanding heights of the market.

With the launch of the NBA China competition in the second half of the year, can the "NBA fans concept store" do all the arrangements during the event and really play the role of NBA culture experience, interaction and interaction in the fans?

Fashion is going to be the biggest test. Let's wait and see.