Del Hui Products Are Often Listed On The Quality Blacklist Or On The Back Of The Battle.

Following the domestic sports brand

After the first meeting, another sports brand moved towards the capital market. According to the declaration of enterprise information disclosed by the SFC, the main board (including small and medium-sized board) accepted the first application of the Limited by Share Ltd (hereinafter referred to as "del Hui"). The sponsor of the company is Guotai Junan Securities (micro-blog).

The company is a domestic sporting goods enterprise specializing in the development, production and marketing of sports shoes and accessories and accessories. Its headquarters is located in Jinjiang, Fujian, known as "China brand capital" and "China Shoes Capital".

It is worth mentioning that in 2012, "3.15" international consumer rights day, del Hui once made a promise to consumers with the status of "national excellent enterprises" as the representative of the company. It said that the company "regards product quality as life, and its products win the trust and social recognition of consumers with excellent quality."

However, China net finance has found that the quality supervision of consumers has made a record of unqualified products.

Repeated quality blacklist, the main product sneakers are not qualified.

In July 2008, the Wenzhou industrial and commercial bureau announced the announcement of the quality monitoring of sportswear in the circulation field.

The announcement shows that the Deerway brand hooded sweater made by del Hui (China) Co., Ltd., which was sold by Longwan Yong Zhong De Hui shoes store, was found to be out of order, and the unqualified items were "logo identification, color fastness and fiber content".

At the same time, Wenzhou industrial and commercial bureau announced that product identification is one of the components of product quality. It is an important reference basis for consumers to choose commodities. The non-standard logo logo has the suspicion of deceiving and misleading consumers.

In January 2012, the Guangdong Provincial Quality Supervision Bureau informed the quality inspection situation of the 10 products. One of the "del Hui" round neck sweater (model specification: 165/84AA) was found to be unqualified.

In July 2012, he joined the "black list" again.

According to the results of the inspection of Anhui industrial and commercial bureau, del Hui (China) Co., Ltd. produced a Deerway running shoes that failed.

The unqualified items are unqualified for appearance, folding resistance and wear resistance.

According to experts, the index of folding resistance can be easily broken into the sole of shoes, whether it is easy to crack the surface of the shoe, whether it is easy to open the glue and the flexing part of the bottom, and often fails to perform the breaking of the sole, the cracking of the side surface, or the opening of the bottom flexing part.

The short service life of wearable sports shoes will bring unnecessary economic losses to consumers.

Sports brands are in trouble.

2008 was stimulated by the Olympic year.

The scale reached US $6 billion 200 million, but in the next few years, the consumption boom of sporting goods gradually weakened with the end of the Olympic Games. Many sporting goods companies appeared to have lost their performance.

Recently, a number of domestic sports brand enterprises released the China Daily. Compared with the same period last year, most of the companies performed poorly in the first half of the year, and the inventory pressure was not solved.

Among the six major sports brands that have been published, the net profit of Lining, Anta, 31st degree, PEAK and trends all showed a decrease of different ranges. Among them, Lining's net profit fell by 80%, compared with the same period last year.

People in the industry expect that most sports brand performance will continue to decline in 2012.

Two tier market, since 2011, the six major listed brands, Lining, PEAK, the trend of the three companies have dropped more than 70% shares, the smallest decline in XTEP, also fell 41.08%.

Note: the algorithm for 2012's rise and fall is the closing price in August 27th and the closing price of the 2011 trading day, and the 2011 closing price is the closing price in August 27th compared with the closing price of the 2010 trading day.

However, at the same time, the pace of domestic sports brand seeking financing has never stopped.

According to the investment and financing data of the Qing Research Center, in 2005 and 2006, the textile and garment enterprises including Hongxing Erke and China trend gained 12 investments. In 2007, this amount rose to 20. In 2008, textile and garment enterprises had 21 investment and financing cases; in 2009, although the figure was slightly retracted, only 17, but due to the high tide of the sporting goods company's landing on capital market since 2007, VC/PE's investment enthusiasm in this field reached its peak at 42 and 52 respectively.

After the financial crisis in 2008, the soaring cost and the appreciation of the RMB exchange rate led to the collapse of the two or three line brand, and capital operation was put on the agenda.

According to incomplete statistics, a total of 19 enterprises are listed on the sporting goods industry in China, and most of them choose the Hong Kong Stock Exchange on the market.

In fact, the pace of listing A shares is also proceeding in an orderly way. At the end of 2011,

Sports (micro-blog) seeks to be listed on the Shanghai Stock Exchange, but behind it, the birds in the first half of 2012 passed smoothly.

Many sports brands are eager to compete with the capital market.

Perhaps, for the domestic sports enterprises that are 2012 in the overall performance dilemma, the significance of "listing" is not icing on the cake, but providing timely help.