Beijing'S Current Crocs Fake "Li Gui" Store Headquarters Said It Was "Powerless"

A recent visit to several crocs stores in Beijing found that these so-called crocs stores are "Li Gui" stores. Although these stores claim to be regular crocs stores, the reporter found that these stores are not regular franchisees of crocs. In this regard, a staff member from Crocs China headquarters pointed out to the reporter that this phenomenon is normal and common. But as for how to solve the problem, she said, "We are powerless".

Industry insiders pointed out that the lack of core technology of crocs products makes counterfeiting extremely easy. In addition, the huge profit gap between real and fake products is or is the main reason why these fake "Li Gui" stores run rampant. In addition, he also told reporters that Crocs did not attach importance to combating counterfeits, or it was another main reason that led to the proliferation of Crocs fakes.

The reporter also found that in recent years, crocs has not been as popular abroad as it is at home. On the contrary, because the crocs amphibious shoes are easy to be clipped at the "teeth" of the elevator platform, many infant safety incidents have occurred in recent years. The Consumer Product Safety Commission of the United States and the Ministry of Trade of Japan also successively Crocs The potential safety hazards have been questioned. In addition, in 2010, the U.S. Environmental Protection Agency found that several shoes of Karloch "used unsubstantiated antibacterial statements", and the court ruled that Karloch, its manufacturer, paid a fine of 230000 dollars, and removed the improper words on its product packaging.

　　 The headquarters of several crocs shanzhai "Li Gui" stores in Beijing say they are "powerless"

A recent reporter's visit found that the "genuine" crocs products sold by stores with signs of crocs stores in Haidian, Chaoyang, Huilongguan, Tiantongyuan and other areas in Beijing are quite different from the products currently published on the Internet by crocs in terms of model and color, with prices of about 300 yuan. In this regard, these crocs stores all said, "We must be selling authentic products", and explained that the products and models they sell are official models that have not yet been sold, and will soon be on the market.

But then the customer service staff of the crocs brand denied this statement and said that the above phenomenon could not occur in the franchise stores. In addition, the customer service staff also confirmed that the above many crocs franchise stores were not authorized by the crocs brand, but were actually fake "Li Gui" stores.

In this case, the above ten crocs "franchised stores" dealers all admit that they are not authorized by the crocs brand, but privately opened crocs brand stores, and the products they sell are also wholesale income from relevant wholesale markets.

According to the reporter, the proliferation of crocs shanzhai stores and products in Beijing is not an exception, but exists in many regions of the country. However, for the fake stores and products of crocs that can be seen everywhere in the country, a staff member of the headquarters of crocs in China told reporters that this phenomenon is very normal and common. As for how to solve the problem, she only said, "We are powerless". Then there was no time to refuse the relevant interview.

　　 The industry claims that high product prices and lack of core technology are the main reasons for counterfeiting

Industry insiders pointed out that the lack of core technology of crocs products makes counterfeiting extremely easy. In addition, the huge profit gap between real and fake products is or is the main reason why these fake "Li Gui" stores run rampant. In addition, he also told reporters that Crocs did not attach importance to combating counterfeits, or it was another main reason that led to the proliferation of Crocs fakes.

According to the reporter, the price of genuine crocs products is on the high side because the raw materials are special resins, and the general price is about four or five hundred yuan. Mr. Wang, a dealer who originally acted as an agent for regular crocs brands and now resells counterfeit crocs products, told the reporter that the purchase price of a pair of "hole shoes" was as high as hundreds of yuan for the original authorized production and purchase from the mainland of Karochi, but the purchase price of each pair of "hole shoes" was less than 20 yuan for the purchase from the Dongguan factory, while the marked price for external sales was as high as 300 or 400 yuan. {page_break}

Mr. Wang also said that because the appearance, packaging, tag and wearing feeling of fake crocs products are almost the same as those of the officially sold ones, consumers often think that the products they buy are "authentic". He also said that "the normal crocs products only use some special resin as raw materials, but this resin and many plastics are basically the same in the feel, so it is difficult for consumers to distinguish the true from the false".

In addition, insiders pointed out that the lack of attention paid by the crocs brand to combating counterfeits is another main reason for the proliferation of crocs counterfeits. "Because there are too many fakes, the brand itself can not fight, and can only turn a blind eye".

　　 The US and Japanese institutions have raised questions about the potential safety hazard of "hole shoes"

According to the reporter, crocs amphibious shoes, also known as "cave shoes", were once popular in the world and loved by children because of their bright colors, comfort and softness, fear of water, and ease of wearing and taking off. In recent years, they have been favored by many consumers in the Chinese market. However, the reporter found that in recent years, crocs has not been so popular abroad as in China. On the contrary, because they are easy to be caught in the "teeth" of the elevator platform, there have been many safety incidents caused by injuries to children in recent years. The Consumer Product Safety Commission of the United States pointed out that because the crocs "hole shoes" are easy to deform, the buckles are loose and easy to fall off from the feet. This makes it easy to get caught at the "tooth" of the elevator platform, or between the steps and the side wall of the escalator. Children are more likely to be in danger if they often look around on the elevator without paying attention to their feet. The American Elevator Safety Foundation once appealed to the manufacturers of crocs amphibious shoes to add safety signs to their products, but no response was received.

The Consumer Product Safety Commission of the United States estimates that about 10000 people are injured in escalator accidents every year, 20% of whom are injured because their hands, feet and shoes are trapped by the elevator. The soft and easily broken shoes like hole shoes are the potential cause of injury. However, this kind of warning did not prevent people from causing more accidents. According to the report of the Consumer Product Safety Commission of the United States, since January 2006, they have received 77 complaints about elevator foot clamping accidents, of which 75 were injured in the accident wearing hollow shoes. In July and August 2008, the American Journal of Pediatric Plastic Surgery published a research report, pointing out that in the past two years, 76% of elevator accidents were related to perforated shoes, and the injuries caused included amputation of fingers, fractures, skin loss, contusion wounds and nerve injuries.

In 2007, the Ministry of Trade of Japan issued a notice stating that in April alone, it received 65 complaints about accidents in which the shoes were clamped in elevators. From the end of August to the beginning of September, within a week, the Japanese government received 39 complaints of accidents in which shoes with holes or similar styles were stuck in elevators. The injured children were at least two years old. The Japanese Trade Ministry urged Crocs to change their product design.

It is reported that British medical staff strongly recommended the National Health Service (NHS) to ban the sales of Crocs' "hole shoes" in 2009.