Brand Clothing Rapidly Improves Network Sales Ability In China

If we can find ways to knock off the "soaring" Chinese clothing sector, then they will be able to make profits.

The annual average per capita spending on clothing and footwear in China increased sharply by 71% in 2006-2011 years, reaching 1154 yuan in 2011, according to the information provider, Rui International.

The main driver of this process is China's economic growth, because GDP grew by 9% in 2008 and 2009, an increase of 10.4% in 2010 and 9.2% in 2011.

In addition to rising incomes, China's fast developing Internet users have re established their habits.

China's Internet users increased by 15% last year to 526 million.

In 2011,

Retail sales jumped by 100% to 159 billion 700 million yuan, up 296% from sales in 2010.

In terms of species, clothing sales

The highest growth rate was 168% over the same period last year, and the market share increased to 2%, with a market share of 0.1% in 2007.

Diversified choices, lower prices and convenient payment means that young consumers spend their extra money on clothing through the Internet rapidly, and the number of consumers is increasing rapidly.

Network development has accumulated huge potential customers, laying a market foundation for the brand building of small and medium-sized fur enterprises.

By the end of 2010, the total number of Internet users in China has reached 457 million, which laid a market foundation for the development of Internet marketing.

The strong communication ability of the network and the convenient trading conditions of the electronic commerce system have changed the foundation of the original marketing theory.

Tmall, a former unit of Alibaba group,

Known as the mall, Tmall is currently the largest online user.

In November 2011, after a limited time sale, the daily income reached 936 billion yuan.

Meng bausa is another local e-commerce operator whose sales increased from 100 million yuan in 2009 to 300 million yuan in 2010, almost 1 billion yuan last year.

Bella International Holdings, one of the biggest sales companies in China, has launched online sales promotion.

Van gentry has also taken similar actions. Foreign brands such as GAAP and UNIQLO have also rapidly improved their network sales capabilities.

A few days ago, the eight departments of the national development and Reform Commission and the Ministry of Commerce jointly approved the 21 cities in Beijing and Shanghai as national e-commerce demonstration cities.

According to the reply, all demonstration cities should take the creation of a national e-business demonstration city as a new measure to promote the development of strategic emerging industries, accelerate the integration of resources, improve the development environment of e-commerce, and expand the e-commerce service industry to form new ones.

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