The Twelfth Shenzhen Fashion Fair Opened Yesterday.

Yesterday, the twelfth China (Shenzhen) international brand clothing and Fashion Fair opened in the Convention and Exhibition Center.

The twelfth session

It was held yesterday at the Convention and Exhibition Center.

Wang Tiankai, chairman of the China Textile Industry Federation, vice chairman of the Shenzhen Municipal Committee of political affairs, Wang Suiming, vice mayor Wu Yi, and other leading guests attended the exhibition. The exhibition attracted hundreds of famous fashion guests from France, Britain, Italy and the United States, and nearly 20 European independent designers participated.

At the meeting, the reporter learned that the fair will have an exhibition area of more than 80 thousand square meters, more than 3500 booths, and nearly 1000 brands exhibitors. It is one of the largest and most influential clothing brand exhibitions in the Asia Pacific region.

Compared with the past, the Shenzhen clothing fair aims to "upgrade and upgrade the quality of Shenzhen's cities" with the theme of "fashion, attitude" as the theme. It aims to pform the trade fair to the fashion platform, aiming at building a cross border and sharing fashion platform, providing a deep thinking space for the urban culture and the sustainable development of industrial culture.

In addition, the reporter also learned that this exhibition organizer joined the magazine to hold a high-end forum to invite the international luxury brand CEO and editor in chief of the international fashion magazine to take a deep look at the exhibition.

At the same time, the exhibition has set up a "buyer's procurement area" for the first time in hall 2, which is a global buyer.

Nearly 20 European independent designers will be on display in the "buyer's procurement area".

In addition, the theme area of Italy will appear for the first time at the trade fair.

President of Shenzhen Garment Industry Association

It is said that after 11 years of development, China (Shenzhen) international brand clothing and apparel Fair has become one of the most influential and largest clothing professional fairs in the Asia Pacific region. The growth of Shenzhen Trade Fair is inseparable from the strong support from all sectors of society. The Trade Fair has become a fashion vane and a barometer of industrial development. It is an important leader in industrial pformation and upgrading.

She said that the future trade fair will go forward in the direction of professionalization and marketization, adhering to the concept of pragmatism and innovation, and continuing to create an open clothing market.

The garment industry needs an upgrading process, not only with the concept of design but also with fashion, "she said." to build Shenzhen into a "fashion capital" on the basis of "design capital", accelerate the adjustment of industrial structure, improve the quality of life of citizens, and enhance Shenzhen's international competitiveness.

Wang Tiankai, President of the China Federation of textile industry, gave full recognition to the achievements of the Shenzhen trade fair, and placed high hopes on this session.

He said that the Shenzhen Trade Fair has played an irreplaceable role in the industry with its distinctive professional characteristics. The Shenzhen Trade Fair is the weathervane of the fashion industry trend. Looking at the era of international garment industry readjustment, Shenzhen Trade Fair has to make its own characteristics and set up a standard to make the trade fair.

The important starting point for pformation is to make the trade fair an important stage for improving the soft power of fashion and an example for the innovation industry.