Longhua New Area To Build Big Wave Fashion City

In July 8th, the Longhua fashion and creative pavilion was unveiled in Shenzhen to become the biggest highlight of the 2012 Shenzhen Fashion Fair. Longhua New District defines the development orientation of "two districts and one city" Big wave fashion city It will become an industrial strong area with important influence in the Pearl River Delta region.

The new urban growth pole is ready to come out.

Longhua new district was formally established at the end of 2011, and a new urban growth pole is coming out. People of insight pointed out that the completion of the area will be expected to become a new economic growth pole for Shenzhen in the future and become an important demonstration area for economic integration within and outside the region through structural adjustment. With the pace of urban renewal, Longhua new area will become the secondary center of urban renewal on the Shenzhen axis, and will also become an important layout area for strategic emerging industries, and will also be an upgrading area for Shenzhen to transform from an export-oriented economy to an open economy.

　　 Longhua New District To define the development orientation of "two districts and one city" and build a big wave fashion city, taking the international advanced cities as the benchmark, taking transformation and upgrading as the path, taking the integration of the whole region as the starting point, institutional and institutional innovation as the driving force, and focusing on the "one axis and nine districts", we should strive to promote the comprehensive and coordinated development of economic construction, political construction, cultural construction, social construction, ecological civilization construction and Party building, and strive to make Longhua New District a model area for accelerating transformation and upgrading, an integrated demonstration zone for the special zone, and a new modern international axis new town.

The strategic goal of "two districts and one city" in Longhua new area is to achieve a major breakthrough in the industrial transformation and upgrading in 2020. A modern industrial system featuring advanced manufacturing as the main body, strategic emerging industries and modern service industries as the precursor and the dominant traditional industries as the leading industry has been built. It has become an industrial strong area with important influence in the three corners of the Pearl River.

Create creative brand to build "fashion Silicon Valley"

Playing fashion cards and creative cards has become an important starting point for the new leadership of Longhua New District to start a new future. In 2011, the pilot project of urban development unit planning in Dali wave cave area was launched, and the 3.76 square kilometers area centered on the garment industry gathering base in Shenzhen was listed as one of the 9 urban development units during the "12th Five-Year" period of the city. After the completion of the garment base, it will become a modern manufacturing base and a green manufacturing demonstration base integrating production, learning, research, business and trade association management. It will become the fashion Silicon Valley of Shenzhen and even the whole nation's clothing industry, famous enterprises and supporting industries.

After the establishment of the New District, the development orientation of "two districts and one city" was defined, and the development idea of "one axis, nine districts" was put forward. Among them, the area of the big wave clothing base is one of the 9 key areas built by the new area. It has been positioned as "big wave and fashionable city", which is to build the big wave rock concave and the surrounding 4.6 square kilometre area.

The trumpet of big wave construction of fashion and creative city has been sounded. Under the leadership of the government, a multi pronged approach will inevitably lead to waves, fashion, creative industries and Commerce and circulation industry, forming a fashion city and creative city with R & D, production, display and trade circulation.

Gathering base into a breakthrough in clothing transformation

The gathering base of big wave clothing industry is becoming a breakthrough in the transformation of advantageous traditional industries. The natural environment of the big waves is unique. The area of the ecological protection area is 19.7 square kilometers, and there are 6 reservoirs. Relying on the environmental advantages, big waves clearly put forward the development orientation of "creating a fashionable Silicon Valley and building an ecological big wave": Based on the garment industry base and the BELLE Shoe Industrial Park, integrating the surrounding area and extending the industrial chain, attracting the famous clothing enterprises and the national "Golden Summit" award-winning designers to enter. The short term goal of big wave is to strive to cultivate more than 10 leading fashion enterprises with over 1 billion yuan output value and international competitiveness by 2015, carrying 30% of Shenzhen's fashion and creative industry with an annual output value of 60 billion yuan.

Shenzhen Clothing industry The gathering base is one of the 9 traditional industrial gathering bases for the planning and construction of the Shenzhen municipal government. The first phase of industrial land planning is 1 million 80 thousand square meters, with a total investment of 360 million yuan, and 22 well-known domestic garment enterprises are introduced. The two quarter headquarters functional area planning land exceeds 200 thousand square meters, and plans for the construction of public service platform for clothing, headquarters building, incubator, R & D center and other projects. Now, the output of GDP in the big wave area is 300 million yuan per square kilometre, while the big wave clothing industry gathering base with an area of only 1 square kilometers is expected to have an annual output value of over 30 billion yuan in the future. The qualitative leap of industrial agglomeration and transformation and upgrading can be imagined. In 2011, the national tax revenue of big wave reached 3 billion 106 million yuan, an increase of 33.75% over the same period last year. Behind the figures is the evolution of the mode of economic growth.

"The dominant traditional industries have always been an important part of Shenzhen's economy and important achievements of several generations of Special Economic Zone builders. While vigorously developing new and high technology industries, we should protect and support the development of traditional industries and encourage traditional industries to increase investment in technological transformation, improve technological content and competitiveness. This is one of the strategies for Shenzhen's industrial development. " The responsible person of the Shenzhen municipal government said that the municipal Party committee and the municipal government have always attached importance to the development and upgrading of the advantageous traditional industries, "supporting the in situ transformation of the dominant traditional industries, improving the capability of R & D design, core manufacturing and brand service".

From "big clothing market" to "strong clothing market"

Shenzhen vigorously promoted the transformation of traditional industries, which also brought huge returns. The clothing industry only achieved 150 billion yuan in 2011, exported nearly ten billion dollars, and owned more than 800 clothing brands. Among them, more than 100 well-known brands in China, and the products sold well in more than 100 large and medium-sized cities in China, and the market share of shopping malls in large cities was as high as 60%.

In 2003, Shenzhen began planning and constructing a gathering base for big wave clothing industry. Through government guidance and enterprise independent innovation, it accelerated the effective integration and industrial integration of independent brand enterprises, and led the industrial adjustment of the big wave area to enhance the comprehensive competitiveness of cities. At present, 6 companies have been put into operation at the base, 6 enterprises have been built on top of the main building, 5 enterprises have started construction projects, and 5 enterprises are planning to report construction. It is estimated that by the end of 2013, all 22 enterprises will be put into operation and the annual output value will exceed 30 billion yuan.

In recent years, Shenzhen garment enterprises have begun to focus on creative design and the establishment of their own brands, transfer the processing links, leave "headquarters" or design marketing centers in Shenzhen, and establish an industrial transfer pattern with Shenzhen as the center and the network covering the whole country. Shenzhen will move from "big clothing market" to "strong clothing market" and walk out of a new way that is in line with the transformation and upgrading of Guangdong province and gradually rising to the "Smiling Curve" at both ends. The construction of the garment industry gathering base has integrated the overall advantages of the garment industry, and promoted the economic and social development of the area. It is in line with the needs of Shenzhen's industrial space layout and the integration of the special zone. The garment industry is a typical representative of the transformation and upgrading of traditional industries. It is transforming from the past single processing OEM export to the creation of independent brands, to the expansion of two internal and external markets, to the high-end chain of fashion, creativity and even cultural creativity, and from the simple manufacturing process to the high-end links such as R & D design, brand marketing and so on. In July this year, the Shenzhen art fair, the Longhua creative hall was born, showing the brand new image of the wave dress industry gathering base, and also a major tour of Shenzhen's garment transformation and upgrading.