Yiwu Underwear Trade Industry Restructuring Development Strategy Spanformation

"We Underwear The industry has finally had an association. "These days, the establishment of the Yiwu underwear trade association is a hot topic for underwear traders in the four district and five floor of the international trade city.

The Yiwu underwear trade industry association, which has been preparing for 3 years, has just been established on 10 this month. "Under the background of the current international economic downturn and the pressure of foreign trade export, the establishment of Yiwu local underwear trade association has injected strong intentions to the underwear market operators in Yiwu." Industry Association President Zhou Mingsong said.

"In 2008, through the adjustment of the market industry layout, all the underwear industry shops were integrated into the four district and five storehouse of the international trade city. At this point, the main body of underwear business in Yiwu reached 2781, and registered trademarks amounted to more than 400." Zhou Mingsong said, "in fact, at the earliest time, the underwear trade industry in Yiwu was only a small industry. The supply of goods was mostly imported from abroad, and Yiwu produced very little locally, and the quality and grade of these goods were not high. However, there are many merchants engaged in underwear trade.

along with yiwu With the gradual prosperity of the field and the continuous expansion of its scale, businessmen from all over the country and around the world have gathered in Yiwu. The underwear brands of various industrial clusters also gathered in Yiwu. The trade of underwear trade in Yiwu began to rise suddenly. In 2010 alone, the trade value of Yiwu's underwear trade accounted for more than 30% of the total value of underwear trade in the whole country.

From 2011 to 2012, the key word for underwear trade development is undoubtedly "spanformation and upgrading".

"After the rapid development of China's underwear industry, the development of China's underwear industry is weak, and disorderly competition has become a bottleneck for the development of the industry. How to enhance the core competitiveness of the whole industry, carry out industrial chain integration and industrial upgrading has become a real problem that the industry can not avoid and yet to be solved urgently. China Spin Peng Guifu, President of the China underwear Committee, said.

The underwear trade industry in Yiwu is also faced with problems such as homogenization competition, brand effect and so on. As the economic situation is not clear now, consumer confidence will still need time to rise, the industry's shuffling competition will be increasingly intensified, inventory and capital chain problems also exist, underwear industry's development momentum is slowing down.

"Underwear enterprises in Yiwu do not have strong brand effect, nor have a solid market base. There is no fixed consumer group. Once the cost goes up and the economic situation becomes worse, the underwear trade industry in Yiwu will get into trouble. Zhou Mingsong said that as a lingerie trader who has been in business for many years, he is deeply aware of the bottleneck of the development of the underwear trade industry in Yiwu. At present, the association is considering how to lead the member units to carry out the spanformation and upgrading in a real sense.

Reconstructing the relationship between brands, agents and terminals, reconstructing the strategic thinking of the development of the underwear trade industry, expanding and extending the brand product line, developing new fabrics such as energy saving products, environmental protection fabrics and so on, and joining the army of e-commerce. A pragmatic industry development task is placed in front of industry associations. Zhou Mingsong said that holding together and seeking development is the biggest advantage of Yiwu underwear trade association, and is also the hope for the development of the whole industry.