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China International Silk Fair Was Held In Hangzhou In September This Year.

2012/4/22 19:26:00 13

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Recently, the 2012 China International Silk Expo and China international silk dress exhibition press conference was held in Beijing.

The Expo will be held in Hangzhou Peace International Convention and Exhibition Center in from September 21 to 24, 2012.

Liang Jianhua, deputy secretary and deputy director of the Hangzhou Municipal Committee of letters and commissions, summarized the overall situation of the 2011 silk dress exhibition at the press conference, and focused on this year's exhibition, which covered the scale, form and characteristics of the exhibition.

At this exhibition, silk will be highlighted through exhibition, performance, creativity and inheritance.

Women's wear

Four themes of design and culture.

First, expand the coverage of exhibitors and enhance the degree of international cooperation.

The 2012 exhibition will highlight the effectiveness and brand, and will invite Japanese, Korean and other countries and regions such as China, Hongkong, China and Taiwan, and Guangdong, Jiangsu, Chongqing, Shanghai, Sichuan, Ningxia, Shanxi, Xinjiang, Xinjiang, Inner Mongolia, Xinjiang, Hui, Hui, Guangdong, Jiangsu, and other 15 provinces and municipalities, and the women's clothing enterprises in 11 cities and counties in the province.

Second, highlight the design elements to promote the perfect combination of exhibition and fashion creative industry.

The competitiveness of clothing enterprises lies in brand, and the core of brand lies in the design.

Combined with the increasing demand for added value of silk and women's clothing enterprises, there will be many high-quality costume design exhibitions during the exhibition, and the selection and evaluation activities of garment designers will promote the docking and cooperation between designers and enterprises.

At the same time, we will carry out the cross industry design and creative exhibition. We will introduce 8 designers from Canada, the United States, Britain, Japan, Korea, Hongkong and Taiwan in 6 countries and regions, especially with the Korean fashion institutions. On the basis of the successful cooperation of the 11 years, we are expected to organize more than 400 groups including government departments, industry associations, institutions and enterprises in this year.

Third, deduction

silk

Culture, showing the city brand.

This year's exhibition will focus on the close relationship between silk culture and the city of Hangzhou for thousands of years, and the silk feelings of Hangzhou people.

The exhibition execution unit will cooperate with the three units of the Chinese Silk Museum, Hangzhou Silk Industry Association, and textile professional institutions to interpret the history, present and future of silk culture, and strive to demonstrate the reputation of Hangzhou's silk house for thousands of years.

Fourth, innovate the exhibition mode and create an online exhibition.

This exhibition will focus on the new achievements of the independent brand building of China and even the international silk women's clothing industry, fully demonstrate the new starting point of clothing brand in developing the market and guiding consumption, and realize the four docking, namely, the docking of clothing and market, clothing and talents, clothing and accessories, clothing and information technology.

During the exhibition, we will focus on the regional display of Hangzhou's apparel brand in recent years, and the selection of the ten major online apparel brands.

At the same time, we will cooperate with China apparel network to introduce professional media live area, and set up an exhibition platform for online silk and women's Wear Exhibition. The opening ceremony, trade and Economic Association meeting and all kinds of release shows will be disseminated to the network in real time. At the same time, exhibitors will display products and booth information and so on.

Fifth, the whole city linkage, enhance the atmosphere.

Inviting Hangzhou, Sijiqing, Wulin Road, silk city, Jiu Bao market, Jie Bai, the Mixc, Yintai and other markets and department stores to link up the atmosphere of Hangzhou Fashion Festival during their exhibitions.

At the same time, we will hold the "Silk City Night" fashion reception, "golden Fuchun" Chinese wedding dress competition, designer Grand Prix, costume design and production skills competition, "Paradise silk, Wulin clothing show" and other large-scale activities to enrich the exhibition content and enhance the influence of the exhibition.

It is reported that the exhibition will be held at the same time for the silk garment enterprises' pnational procurement meeting.

Silk dress

Docking with department stores and so on will wait for a number of activities that focus on actual effect and serve enterprises.

Through the first cooperation with the Shanghai service agencies last year, the purchasing agency of silk and women's clothing enterprises invited nearly 30 buyers and buyers from nearly US, Canada, Brazil, Holland, Switzerland, Korea, Japan, Singapore, Hongkong and Taiwan to attend the meeting.

This year, the Organizing Committee of the exhibition will join hands with the Shanghai service providers. It will invite nearly 50 overseas purchasing groups and buyers from Europe, Africa, the Middle East, Japan and Korea to carry out the one to one seamless connection between Hangzhou and the enterprises. This will surely bring more business opportunities to exhibitors.