PEAK Develops Consumer Groups After Sponsoring Youth Basketball Matches

With "

"The fighting spirit changed unknown", sponsored by the Chinese sports brand PEAK, "the 2012 Beijing sports traditional project school basketball competition" was opened in March 17th. The basketball court of Beijing NO.4 middle school was filled with shouting and cheering.

In the next three weeks, a total of 702 students from 60 primary and secondary schools in Beijing will participate in 6 groups of primary and secondary schools, junior middle schools and senior middle schools.

As one of the contents of PEAK youth basketball development plan, PEAK has fully supported this traditional competition which has been held for 29 sessions since 1982.

All basketball professionals trained in Beijing, such as CBA Foshan player Zhao Nan and Beijing player Fang Shuo, have all participated in this long history competition.

"The traditional basketball competition in Beijing has a long history. Many excellent basketball players in China have participated in this competition," said Jing Wen, a member of the organizing committee.

PEAK, as the top sporting goods brand in China, has provided strong support for the development of this competition.

PEAK's action has made a useful contribution to the development of China's youth basketball. "

In recent years,

"Start the PEAK youth basketball development project, support public welfare undertakings, is a sports brand in China's economic stability and rapid development of China's social responsibility should be undertaken, and is a long-term strategy for brand consolidation and market expansion."

In recent years, many sports brands have been inclined to the main consumption group to the "post-90s".

How to win the favor of the "post-90s" consumer group has also become the key to brand development.

The study found that the difference between the "90s" and other age groups is mainly manifested in two aspects. First, the "post-90s" pay attention to spiritual consumption.

For them, the present happiness is very important. In material consumption, they pay more attention to spiritual experience and expect self spiritual pleasure.

Second, the consumption habits of "post-90s" are in line with international standards.

In their growth, influenced by the new media, the information obtained on TV or network is in sync with foreign countries. What is popular abroad now can be known through the Internet.

Ma Gang, an independent sports industry observer, said that the main characteristics of the above two "post-90s" consumption are the sports brands must pay attention to. How to adjust the marketing strategy of the product and let the brand close to the "90's" consumer group is a problem that the brand must think about.

However, in 2010, Lining, a domestic sports brand, positioned the consumer group as "post-90s", but the "post-90s" did not buy it.