Home Textile Market Dilemma &Nbsp; Government Help Pformation And Upgrading

Recently, in the cannabis textile industrial area, the major project of annual output of 15000 tons of chemical fiber and elastic wire was invested by 45 million yuan from Tongxiang New Silk Textile Co., Ltd. to start construction.

Since the financial crisis of 2008,

"Internal and external attacks" test the ability of many enterprises to deal with risks, prompting enterprises to continuously strive for new breakthroughs in order to achieve "breakthroughs".

This year, although the whole home textile industry is not optimistic, many home textile enterprises still invest heavily in seeking new development.

Reporters in the cannabis town economic and development center interviewed learned that "new Sili" investment of 45 million yuan of this project is ranked one of the major industrial investment projects in Tongxiang in 2012, is also the key industrial project of hemp town this year.

It is reported that after the project is put into operation, it will produce an annual output of 15000 tons of chemical fiber and elastic yarn, and the chemical fiber and elastic wire used as raw materials for all kinds of home textile fabrics can be extended to the hemp home textile and textile industry.

"Now the whole industry is stagnant, and we are watching it."

This year, we intend to invest in a larger high-end sand distribution project with a local textile enterprise. "

Jin Yuanming, director of Tongxiang xinbolai Textile Co., briefed reporters.

Kim Yuan Ming is full of confidence in the development prospects of the new project.

The project of "xinbolai textile" is relying on the complementary advantages of both sides in hardware and software. Undoubtedly, it brings new opportunities for enterprises to develop.

At the same time, the government also encourages and supports home textile and textile enterprises to speed up the pformation of equipment and help many home textile enterprises to get out of the predicament.

At present, some home textile and textile enterprises in cannabis are also exploring new ways to create brand and "test the water" marketing mode.

Tongxiang Sheng Mei Qi Textile Co., Ltd. is one of them.

It is understood that since the establishment of "Saint Mei Qi", the company has invested millions of yuan in the development of new products every year. As of this year, the company has more than 40 patents, and more than 20 new patent applications each year.

The company also works with Beijing Institute Of Fashion Technology, The China Academy of Art and other professional institutions to absorb the design power of professional colleges and specializes in the design and development of new products.

At the beginning of this year, "San Mei Chi" devoted a lot of manpower and material resources to the new mode of network marketing.

At present, the "Saint Mei" Taobao mall has been officially put into operation for two months, and sales have reached hundreds of thousands of yuan in two months.

"Taobao mall's daily sales volume of $10000 has made us taste the sweetness.

Next, we will devote more efforts to enlarge the business of Taobao mall and strive for a breakthrough of 10 million yuan in network sales this year.

Speaking of the successful operation of network marketing, Chen Shuqiang, the head of the company, is full of confidence.

On the one hand, enterprises rely on their own strength to "break through". On the other hand, the hemp Home Textile Association has also played a leading role in organizing enterprises to participate in exhibitions and trying to widen the market in the predicament.

In August this year, the cannabis Home Textile Association will take part in the group's participation.

In addition to more home textile and textile enterprises "to invest heavily in R & D" to get out of the "bottleneck" of development, as the "China's home textile and textile famous town" market agglomeration effect is also increasingly prominent.

It is reported that the construction of Hangzhou Bay light textile city has lasted for more than two years and will officially open in June this year.

At present, there are more than 70 enterprises and dozens of individual cloth industrial and commercial households in the home textile city, when there are more than 600 merchants.

The use of Hangzhou Bay light textile city will better play the market agglomeration effect and enhance the popularity of hemp home textiles, thereby enhancing the regional strength of cannabis as a "famous home textile and textile town in China".

Ni Dingyi, director of the center for economic and development of hemp, told reporters.