Wenzhou Shoe Companies Are Making Every Move To Boost Exports.

"The recession in Europe has made foreign customers who want to spend much money think about saving money.

Originally, for example, consumers in the UK would buy 10 pairs of shoes in 1 years, and now they may only buy 8 pairs, which directly leads to a reduction in orders from foreign customers.

An urban family

According to the latest statistics of customs, the total import and export volume of the city in February amounted to 751 million US dollars.

Of which, foreign trade exports amounted to 514 million US dollars, a year-on-year decrease of 30.9% and a decrease of 72.1%.

This is also the downward trend of our foreign trade since the double decline in January, and the foreign trade situation is not optimistic.

European trade reduced by 40%

Shoes and glasses drop 40%

Customs officials said that the reduction of trade volume in the main trade markets, such as the European Union, is the direct cause of the decline in Wenzhou's exports.

According to statistics, our trade volume with the European Union in February was 150 million US dollars, down 44.4% from the same period last year.

Among them, ranked the top five in our city's exports

Wenzhou Li Dong glasses Co., Ltd., whose products are mainly exported to Europe and the United States, Wu Jian Jian, the head of the company, reluctantly said that in February, the export of enterprises actually declined, which was also forced by the situation.

"This contraction is expected."

Lu Huamao, director of the foreign trade division of the Municipal Bureau of Commerce, said that the EU is the main market for export in our city.

This also reflects that most of the foreign trade enterprises in our city are too dependent on traditional markets and have not prepared for other markets.

In order to understand the situation of foreign trade this year, the Municipal Commerce Bureau specially organized some foreign trade enterprises.

They found that exports are more obvious than those of the small and medium-sized foreign trade enterprises which rely solely on the EU market. The export volume of the first two months, such as Jin Di and giant one, is basically the same as that of last year, or even a slight increase. "They have one thing in common, that is, the sales network is spread all over the world, and the East is not bright west, so it can always achieve a good balance."

Lu Huamao said.

However, the reporter understands that even the shoe industry that keeps growing is also worried about the sales situation.

Mr. Deng, director of sales department, said that the rule of shoe industry is to make cotton shoes at the hottest time and sandals when it is the coldest.

Now it should have been the order for the cotton shoes and the goods for the sandals. But this year, the customers hesitate to make the order. The order time is 20 days longer than in previous years, and even the shipment is much later than usual.

January to March is off season.

Growth is expected throughout the year.

As for the decline in exports in February, most people in the industry said that this did not mean that the export trade was sluggish throughout the year.

The city commerce bureau also found that many enterprises still set export targets as "growth" this year.

Lu Huamao said that from January to March is the traditional off-season export season. It is not scientific to judge the trend of the whole year only by looking at the export data in February.

Moreover, many companies rush to ship before the Spring Festival, which has an impact on the export volume in February.

Many of the respondents also mentioned that another reason for the decline in exports in February was the late arrival of workers after the Spring Festival.

Due to the fact that most of the small enterprises are producing parts, their abnormal start up can not keep up with the scale enterprises' accessories, which indirectly leads to a sharp reduction in the volume of shipments in February.

In March, the industry was generally regarded as the key to this year's foreign trade situation.

How to ensure the recovery of export in March?

The giant shoe industry chose to attack and fight, and the head of the enterprise took the new product developed by him and took the initiative to call on foreign customers.

According to Mr. Deng, sales director of giant one, according to the production capacity of a million pairs per month, it is better to research and develop new versions and "hold fast" to big customers.

Some enterprises have early R & D innovation, and have successfully realized the technology "turn around" to create new profit points.

For example, Li Dong glasses, now the main push products have become 3D glasses.

"3D film and TV industry is developing rapidly, and we have more and more opportunities to cooperate with TV manufacturers at home and abroad."

Wu Jianzao said.

It is learnt that only relying on 3D glasses, Li Dong glasses can not only make up for the shortfall caused by the EU's export reduction, but also create more profits for enterprises.

The foreign trade order of Jin Di shoe industry has already been discharged to September.

The relevant person in charge of the company believes that shoes are necessities of life, and the market demand is always there. In the face of the unfavorable conditions of domestic labor costs rising in recent years, Jin Di is investing more in research and production.

Lu Huamao said, now our city's employees have basically arrived, and the factory is running at full capacity.

If exports rebounded in March, this year's foreign trade still needs to be expected.

However, he suggested that enterprises should make more efforts to develop new markets, diversify the international market and minimize the impact of the EU market on exports.

In fact, our efforts to expand emerging markets in recent years have begun to yield results.

In February, our trade volume with ASEAN and other Asian countries was 268 million US dollars, an increase of 16.2% over the same period last year.