Wenzhou Enterprises Cope With Declining Trade In Footwear And Glasses

"The recession in Europe has made foreign customers who want to spend much money think about saving money. Originally, for example, consumers in the UK would buy 10 pairs of shoes in 1 years, and now they may only buy 8 pairs, which directly leads to a reduction in orders from foreign customers. Mr. Chen, the manager of a foreign trade company in the city, is not happy to face the new export figures of February.

According to the latest statistics of customs, the whole city in February foreign trade The total value of imports and exports was 751 million US dollars. Of which, foreign trade exports amounted to 514 million US dollars, a year-on-year decrease of 30.9% and a decrease of 72.1%. This is also the downward trend of our foreign trade since the double decline in January, and the foreign trade situation is not optimistic.

　　 European trade reduced by 40%

　　 Shoes and glasses drop 40%

Customs officials said that the reduction of trade volume in the main trade markets, such as the European Union, is the direct cause of the decline in Wenzhou's exports.

According to statistics, our trade volume with the European Union in February was 150 million US dollars, down 44.4% from the same period last year. Among them, the top five exports of shoes and shoes in our city are 109 million US dollars, the export of clothing and accessories is 47 million dollars, and the export volume of glasses is 26 million dollars, down by 40% over the same period.

Wenzhou Li Dong glasses Co., Ltd., whose products are mainly exported to Europe and the United States, Wu Jian Jian, the head of the company, reluctantly said that in February, the export of enterprises actually declined, which was also forced by the situation.

"This contraction is expected." Lu Huamao, director of the foreign trade division of the Municipal Bureau of Commerce, said that the EU is the main market for export in our city. This also reflects that most of the foreign trade enterprises in our city are too dependent on traditional markets and have not prepared for other markets.

In order to understand the situation of foreign trade this year, the Municipal Commerce Bureau specially organized some foreign trade enterprises. They found that exports are more obvious than those of the small and medium-sized foreign trade enterprises which rely solely on the EU market. The export volume of the first two months, such as Jin Di and giant one, is basically the same as that of last year, or even a slight increase. "They have one thing in common, that is, the sales network is spread all over the world, and the East is not bright west, so it can always achieve a good balance." Lu Huamao said.

However, the reporter understands that even the shoe industry that keeps growing is also worried about the sales situation. Mr. Deng, director of sales department, said that the rule of shoe industry is to make cotton shoes at the hottest time and sandals when it is the coldest. Now it should have been. Cotton-padded shoes Order, out Sandals The goods can be hesitant this year, the order time is 20 days longer than in previous years, and even shipped much later than usual.

　　 January to March is off season.

Growth is expected throughout the year.

As for the decline in exports in February, most people in the industry said that this did not mean that the export trade was sluggish throughout the year. The city commerce bureau also found that many enterprises still set export targets as "growth" this year.

Lu Huamao said that from January to March is the traditional off-season export season. It is not scientific to judge the trend of the whole year only by looking at the export data in February. Moreover, many companies rush to ship before the Spring Festival, which has an impact on the export volume in February. Many of the respondents also mentioned that another reason for the decline in exports in February was the late arrival of workers after the Spring Festival. Due to the fact that small businesses are mostly producing accessories, their abnormal operation causes scale. enterprise The shortage of accessories also led to a sharp reduction in shipments in February.

In March, the industry was generally regarded as the key to this year's foreign trade situation. How to ensure the recovery of export in March?